7 Tips for Content Creators

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    10-May-2015

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Lets face it, creating content day after day can be trying. It takes a lot of content to leverage a successful content marketing initiative for an eCommerce site, and sometimes even we can run out of ideas. Here are some fresh ideas using a few of our tried and true tactics that you could inspire your content creation today!

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<ul><li>1.7 CONTENT WRITING TIPS FOR E-COMMERCE SUCCESS WithseparatelandingpagesfordifferentPPC ads,potentialcustomerswilllandonpagesthatare relevanttotheirkeywordsearches,resultinginsubstantially lowerbouncerates.Thatwilltranslatetomoresalesforyou! GetprofessionalguidancefromanSEOexpertastowhich keywordsyourwebsiteshouldbetargeting.Makesurethat youinsertkeywordsinsuchawaythatyourcontentreads withanaturalflow. Besurenottoover-stuffyourcontent withkeywords. Sticktotherule-lessismore!Evaluateeverylineofyour website.Themorecontentyoumakeyourvisitorsiftthrough, themorelikelyheistomissoutonthemainbenefits.So,just focusonyourmainpoints. Engagingcontentisoneofthetopreasonpeoplefollowbrands onsocialmedia Onaworldwidescale,successfullanding pagesproduce47%moresalesthan sendingvisitorstoawebsiteshomepage. Landingpageviewersare45%morelikelyto purchaseaproductiftheylandonasecure orderpagewithclearsignsofsecureordering. DESIGN UNIQUE LANDING PAGES WITH CONTENT CUSTOMIZED TO SUPPORT YOUR PPC CAMPAIGN. USE RELEVANT KEYWORDS FOR SEARCH ENGINE OPTIMIZATION KEEP YOUR WEBSITES CONTENT SHORT, SIMPLE AND RELEVANT 47%45% 1 2 3 Keepadistanceof repeatingakeywordtoavoidkeywordstuffing. Charactersbefore 70 Akeyworddensityof2-3%makesyourcontentSEO-friendly. FOCUS YOUR PRODUCT DESCRIPTION ON BENEFITS, NOT ON FEATURES WRITE ARTICLES IN AN INVERTED PYRAMID STYLE FOCUS ON YOUR READERS, NOT ON SEARCH ENGINES BE CREATIVE4 6 7 5 Whenyouwriteforakeywordphrase,youneedtouse thephraseenoughsothatit'srecognizedasthetopic butnotsomuchthatyourreadersnotice.Ifyoure repeatingthesamekeywordtwiceinasentence, thatstoomuch. Whenwritingaboutyourproduct,remembertofocusonthe benefittothebuyer.Tellyourpotentialpurchaserwhats initforhim. Likeapyramidturnedupsidedown,puttheweighty bitsofinformationatthetopofthearticle. Startwithyourconclusiontopiquethereadersinterest, thenexpoundonyourmainpointsinthebodyofthearticle. Ifyourenotcreativewithyourwritinganddesign,you runtheriskofbeingboring,un-engagingandforgettable. Creativeconceptshaveagreatimpactonsales Creativewebsitesaremorelikelytobebookmarked. Referrence http://webdesign.about.com/od/writing/tp/10-tips-for-web-writing.htm http://writepulse.com/web-content-writing-tips-for-e-commerce-success http://www.quicksprout.com/the-advanced-guide-to-content-marketing http://webwisewording.com/web-writing-tips Brought to you by </li></ul>