FAVORABLE

FIELDPOSITION

www.MailAMG.com 800-648-3107

“SCORES” IN 4TH QUARTER

7 Reasons Direct Mail

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When budgets get tight at the end

of the year, many companies start to

skimp on marketing—which means

less competition for those companies

who stick it out to the end.

‘Tis the season of giving—and the

season of increased spending. With

less competition, and more eyes

on the mailbox, savvy direct mail

marketers have the advantage.

Regardless of whether they prefer

“Cyber Monday” or “Black Friday,”

consumers can’t wait for their pre

and post Thanksgiving shopping.

Will YOU catch their eye—or will

your competition? Depends on

who’s playing ‘til the end.

OPEN PLAYING

FIELD

Here are 7 reasons why:

HIGHERCOMPLETION

PERCENTAGE4

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It’s the fourth quarter and the clock (read calendar year) is running out… there are just a

few short months to make or break your yearly sales goals. Vince Lombardi famously said,

“WINNERS NEVER QUIT AND QUITTERS NEVER WIN.”

In marketing, when the game is on the line…winners rely on direct mail to lead their 4th

Quarter comeback!

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The fourth quarter is also the

“holiday quarter.” Consumers check

their mailbox more frequently, and

with greater anticipation looking

for holiday cards, catalogs and deals.

MOREEYESWATCHING

HIT THEBIG PLAY

MORE“TIME OUTS”

For a non-profit there’s no better

time to use direct mail. People are

more generous during the fourth

quarter. Some with last minute tax

deductions. Others having saved

their donations for holiday giving.

Everyone loves to be appreciated,

and direct mail is a great way

to let your customers know you

love them—especially around

the holidays. Holiday messages

combined with special offers build

loyalty and increase sales.

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ARE YOU READY

We might be carrying the football

analogy a bit too far, but the truth

is, as the year winds down there

are far more people taking “time

outs” from work—giving them

more time to read the mail, and

even more time to shop.

CELEBRATE

YOURFANS

to join a winning team?

Allegiant Marketing Group

has the expertise to help you

maximize your 4th quarter

direct mail results. Contact us

today to see what a partnership

with AMG can do for you!