6 Types of Content That Work

Content Marketing Ideas

@WeAreContinuum

Thinking Of Content Ideas Is

AnActive Process

Rinse and repeat content can become too formulaic and readers will lose interest

1. Lists● Readers love content in the form of a list● Offer shorter bite-sized pieces of easily

digestible information● Example

o The top 5 apps for Social Media Management

o 7 things you never knew about SEO● Readers know exactly what to expect from the

headline● Visually appealing and scannable● Attention span is short - Grab it quickly● Make sure your content is short and punchy

2. Reviews● Build trust with your audience. ● Take the time out of researching new

products for your readers● The will begin to value your opinion

and regularly return for more ● This will also help build your

reputation as an expert and a go-to source of quality information

3. Give Your Opinion

● Give your point of view on industry trends and

changes

● Show your company personality and values

● Show that you are keeping current and up to

date

● Steer clear of controversy or be prepared to

debate your point of view

● If you attend industry events create quick and easy pieces of content.

● Interview someone of note at the event and present this as:o A written articleo A podcast or a video

● Create articles with images and reviews of your favorite parts of the event.

● Share this blog content on your Social Media o Mention organisers’ @names event #hashtago Increases chance of content being shared.

4. Events Round Up

5. Images

● A picture paints a thousand words● Reader's attention are drawn to images quickly ● They look at images more than any other type of

content on a page.● Create good quality images as part of your content

creation strategy and you will be rewarded.● Name your images with relevant keywords and

include an ‘alt’ description to help search engines index them.

● Invite readers to caption your images to create higher engagement.

6. How To / Demonstrations

● Share your knowledge and expertise on a subject matter

● Everyone loves to learn new things from others

● Demonstrate practical tips on your chosen subject

● Can be written content with lots of accompanying images or as a video post

● Experiment with different content and see what your readers enjoy most

Mix It Up

● Try different things so your readers will not become bored

● Ask your what they would like to see next - encourage engagement

● Make it entertaining and informative leaving readers wanting more

@WeAreContinuum