6 Twitter Tips for Insurance Broker Social Media and Marketing

If you’re an insurance agent running a brokerage, time is

likely a scarce commodity for you. Using something like

Twitter to promote your business and increase your leads

may feel like a waste of time.

But the fact is that Twitter is absolutely crucial for

insurance brokers because it provides you with a

soapbox to spread your message to a mass audience.

As with any social media platform, Twitter must be used

correctly to be effective.

Today we’re going to talk you through some important

things that you should remember when representing your

insurance broker business on Twitter:

Firstly - Don’t Just Tweet About Yourself

Of course you can use Twitter to promote your business, but in order to position yourself as a thought leader, you should

also be sharing the tweets, blog posts and content of other people as well.

Twitter is designed for you to connect with people and it’s key to interact with your followers in a profound way. Try to get involved in the conversation; it’s an authentic way to

build a loyal following rather than simply increasing your follower numbers.

Secondly, always answer Customer Questions

When it comes to the insurance world, there are a lot of myths and misconceptions about products. Customers might have a question to ask before buying and twitter is the perfect

place for that interaction.

You can answer them quickly and easily; not only will this

help the individual but it will also show your other followers

that you are helpful and responsive.

Share relevant industry updates

Use twitter to communicate your position on a current

industry issue that business owners should be made aware

of. It’s a great platform to open up discussion and

potentially answer any questions people may have.

Find out what people think of you

Using the ‘lists’ function on Twitter is an interesting and

useful aspect of the platform. Knowing what lists you are

on will give you an idea of how you are perceived.

For example, if people have started adding you to

“News” or “Current Events” lists then they see you as a

useful and reliable source for that kind of information.

Number five - Hashtags are crucial!

They allow users to sift through the enormous number of

users and tweets to find something relevant to them.

You should certainly be using hashtags in your tweets and when

you have a hashtag in your bio, your Twitter account can

be found more easily.

6. Use a Twitter Tool

Numerous tools have been developed to make Twitter easier

and more efficient. TweetDeck allows you to see all of

your messages and tweets at once in a very well laid

out dashboard with several columns.

You can also set up custom columns to monitor a hashtag,

keyword or a list.

Buffer will analyse your Twitter statistics and find

the most effective times for you to post tweets so that

they have the best chance of being seen by a higher number

of followers.

When you’re putting together your marketing plan, take a

look at the different options to see which Twitter tool is

best for your needs.

Follow these 6 tips and you’ll see that when it’s used

cleverly Twitter can be a very worthwhile tool for promoting

your insurance brokerage.

Want to learn more about how you can make the most of social media for your insurance business?

Download our guide “Social Media for Insurance Brokers: The Ultimate Guide to 2017.”