6 tips for better conversions

6 TIPS FOR 6 TIPS FOR BETTER BETTER CONVERSIONSCONVERSIONS

Will Hanke

WhereIsMyBusiness.com


Conversion:The manifestation of an otherwise anonymous user into something that allows you to further connect with them through your various marketing methods.


Conversion Rate:The proportion of visitors to your website that provide you a way to connect with them.

100 visitors3 ‘connections’3% conversion rate





Define Your Site Conversion(s)Define Your Site Conversion(s)


Give Your Conversions a ValueGive Your Conversions a Value


Two Questions You Need to AnswerTwo Questions You Need to Answer

1. What is your customer acquisition cost?

2. What is the lifetime customer value?


Define Goals in AnalyticsDefine Goals in Analytics


Define Goals in AnalyticsDefine Goals in Analytics




Tip 1: Ask for the ConversionTip 1: Ask for the Conversion


Tip 1: Ask for the ConversionTip 1: Ask for the Conversion


CTA: Use ‘Pushy’ Action WordsCTA: Use ‘Pushy’ Action Words

• Click Here Now• Buy Today• Start Your Trial• Join Now• Immediate Download• I Urge You To…


CTA: Help Visitors See the PathCTA: Help Visitors See the Path






Tip 2: Build TrustTip 2: Build Trust


Trust IndicatorsTrust Indicators


Integrate Frequently Asked QuestionsIntegrate Frequently Asked Questions


Integrate Integrate ShouldShould Ask Questions Ask Questions


Remove Promo Code BoxRemove Promo Code Box


Tip 3: Nurture Your LeadsTip 3: Nurture Your Leads


Keep a Followup ScheduleKeep a Followup Schedule


Offer Hidden Specials & ContentOffer Hidden Specials & Content


Tip 4: Explain the Benefits/Tip 4: Explain the Benefits/WIIFMWIIFM


Tip 4: Explain the BenefitsTip 4: Explain the Benefits


Tip 4: Explain the BenefitsTip 4: Explain the Benefits

• No online booking fees• Online booking guarantee• 100% secure order process• Easy to use booking system• 24/7 Customer support and live chat

193% Increase in Online Bookings193% Increase in Online Bookings


Tip 5: Give Several Payment OptionsTip 5: Give Several Payment Options


Tip 5: Give Several Payment OptionsTip 5: Give Several Payment Options


Tip 6: Speed Up Your WebsiteTip 6: Speed Up Your Website






RecapRecap

• Define Your Goals• Ask for the Conversion• Nurture Your Leads• Build up Trust• Explain the Benefits• Give Several Payment Options• Speed Up Your Website


Define Your Site Conversion(s)Define Your Site Conversion(s)


Questions?Questions?


Bonus Tip: Google CSEBonus Tip: Google CSE



Google CSE PricingGoogle CSE Pricing


Content Marketing WorkshopContent Marketing Workshop

• What makes content 'good'? What are some examples of good content?

• How to fully optimize a post prior to publishing

• How to get the most traction from a post • How to find topics for future posts • Where to promote your new content • How to get free content that builds your

website authority


Content Marketing WorkshopContent Marketing Workshop

• When: Wednesday, Dec 4

• Time: 8:00-11:00 AM

• Where: Here

• Cost: $97

• Register: Meetup.com/WhereIsMyBusiness


Next Meetup: Jan 23Next Meetup: Jan 23

“What Did I Miss?”

2013 SEO Year in Review

Register Tonight and Its FREERegister Tonight and Its FREE


Thank You!Thank You!


314-496-8665

@WhereIsMyBiz