from GO CAMP PRO

6 Simple Strategies to Reach New

Families(including 2 used by the best marketers in the world)

truly CANADIAN story

truly CANADIAN story

#GoCampPro

MARKETINGis

getting someone who has a NEED to

KNOW, LIKE & TRUST You

Build TrustYour Website Can

1

USABLEMake Your Website

Cognitive

MISER

SKIMMABLEMake it

Where Does a

NEW PARENT Go?

IN YOUR CONTROL

MARKETINGThree Kinds of 2

COMMUNITY

BRANDING

SELLING

USEFULBe 3

UNIQUE SKILLS

sell on your

or...

PRICEcompete on

race to the BOTTOM

They are asking…

WIIFM?

WIIFMF?

WIBYT

ONLY EFFECTIVE TOOL

Email is the 4

SOMETHING USEFUL

Offer Them

FOLLOW WITH

0 Day – Initial Inquiry. If you've used a lead gathering incentive (something you offer for free in exchange for their email) send that now. 2 Day Delay – Send your Camp Video. 7 Day Delay – Send your 25 Questions to Help You Evaluate a Summer Camp for your Child (pdf). [See what Sewickly Academy, Brenden's school, is doing with this: 27 Questions to Help You Evaluate a School for Your Child free guide]. 5 Day Delay – Send the answers to all 25 questions for your camp (pdf). 5 Day Delay – Send out a collection of essays written by your Director reflecting on Your Mission and Core Values (pdf). 5 Day Delay – Email them a link pointing them to your Program Chart (what activities you have) driving them back to our website. Your purpose is to educate them to the life-long lessons of the program areas (perhaps 21st Century Skills) as well as get them back to your website. 7 Day Delay – Send a link pointing them to a series of blog posts explaining your Daily Schedule on your blog. Your purpose is to educate them about your daily schedule as well as introduce them to your blog. 7 Day Delay – Send another link. This time pointing them to your series of blog posts answering the Parent Pathway questions. You want to educate them about the amount of thought you have put into preparing families for summer as well as reinforce that your blog is a valuable source of education on many topics. Bonus points if you send them to your YouTube playlist where you've answered these questions in short videos. 7 Day Delay – Finally, send a link pointing them to your Meet the Directors page on your website highlighting your own camp story and why you think the camp experience is valuable to children & youth.

YOU CAN MEASURE

REPEATYourself

5

5

REPEATYourself

5

VISUALBe

6

People don’t buy what you do,

they buy

WHY you do it.

BONUS

YOURSELFShow B

To NEW FAMILIES

People don’t …

That’s

HARD

T E L L Y O U R

S T O R Y[ ]

TRAVIS ALLISONwww.GoCamp.Pro

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