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Marketing Plan- 5 ways to pull Internet traffic and Budget allocation for B2B and B2C segment as well as budget allocation for Digital and Non digital Marketing modes
Pritam Sinha
5 waysKindle e book
Affiliate programme
Search Engine Optimization
Article Writing
Joint Venture
Kindle E book
10-20 pages of actionable information
Free for 1st 5 days
From 6th day charge Rs 10
Sell 2nd book in amazone for Rs 25.
In second page of 1st book a coupon can be given to get 50% discount on 2nd book
Make it very simple and easy.
Send link to Mail and password for download via SMS.(Now You got Name,Phone and Mail)
Affiliate Programme
50% commission
No requirement to move muscle.
Give affiliate proper training
Give him best time to promote and best e-mail subject.
E.g:markethealth.com,shareasale.com
Search Engine Optimization
On page Off page
On Page
Title
H1 Tags
ContentKey words
Original
Off page
LinkedinFaceb
ookTwitte
rPinter
est
Checklist of SEO-Make it right 1st time
Website is to be indexed in google
Unique page title post
Use heading Tags
Original content which can engage customer
At least 500 words with keywords,mentioned once
W3 total Cache is to be installed.
XML Sitemaps and Video XML.
Checklist of SEO-Make it right 1st time
Sitemap is to be installed
301 redirect in place
No duplicate content
Image have ‘AlT Text”
No Broken links
Keywords must be in URL/Title/Description
Social properties/Media are linked to websites
Only relevant key words shoul be used as links
Checklist of SEO-Make it right 1st time
Address in footer link
Only Post Original Content
Spyder Spanker is installed-Reverse engineering
Website is submitted to Google webmaster Central
Use variety of Anchor text
Website must have a friendly theme
Use of bound links as per Niche
Add modifier to title
Checklist of SEO-Make it right 1st time
Use LS1 keywords
Low bounce rate
Website must be mobile friendly
Check for penalty(if any) at manual action viewer
If webpage is linked from different social sites
Create a privacy statement if not created
Don’t overoptimize
Randomize-don’t make a pattern of regular changes
Checklist of SEO-Make it right 1st time
Article Writing
Write i.e worth sharing
Quality
Quantity
Give good amount of
traffic
Joint Venture
50-50 partner ship
With those with good reputation
Value maker in market
Backlinks
Youtube
Linked In
WebsiteApps
YouTube commandments
Make awesome contents
Love your audience
Check retention graph
Social Metrics-share, likes, favourite,
subscribe
Service Marketing Basics
Service designed by expert
Delivery Mechan
ism
Communication
How Much Should You Budget For Internet Marketing In 2016?
For B2B firms, marketing budgets as a % of firm revenue fell within the 5-6% range
For B2C firms, marketing budgets as a % of firm revenue fell within the 11-13% range
Across both economic sectors (B2B & B2C), marketing budgets have decreased from last year
Marketing budgets for firms selling products to the consumer marketplace (B2C) increased from last year
How does that compare to marketing spending in 2015:
Suggestive Budget
B2B budgets have increased to the 7-9% range
B2C budgets are hovering around the 9% mark
Based on these results, we see that B2B marketing spending has increased over the past couple years, whereas B2C marketing spending has actually dropped a bit.It is important to note that these percentages represent the total marketing investment, not just advertising or media spend. They include things like marketing staffs, customer relationship management, investments paid to agencies and other outside suppliers, advertising costs, media spend, etc.
Firms seeking to grow market share will likely be on the high side of these averages vs. firms planning for modest growth, which may be on the lower side. Additionally, the competitive nature of a certain marketplace will influence where a particular firm falls among these average figures.
Marketing Plan Month 1 Month 2 Month 3 costbusiness generate
B2B 26 call visit 26 call visit 26 call visit 15600 1500000Corporate
presentation 30 presentation 30 presentation 30 presentation 45000 2000000
Quotation 50 50 50 4500
visit 11 city visit 15 city visit 17 city visit 107500 500000Payment collection 95% 95% 95% 5225000
Stall in Aahar 015-19 March
stall
sending quotation to all
enquiries 300000 1500000
bill 20 20 20 1800
B2B
Items Platform Specification rates per month Quarter Remarks
News Paper Advertisement Dainik Bhaskar 5x8 @155 sq cm 6200X4 sundays 74400 (12 Sundays)
News Paper Advertisement Times Of India 5x8 @150 sq cm 6000x4 Sundays 72000 (12 Sundays)
Multiplex Advertisement 3 screen
Sector 12 ,7D Cinema at Super Mall
3 cinema AUDI for 90 days each and every show for 10 seconds 13500 47500 (for 450 film shows)
FM channel Radio Mantra
50 second adv in 5 slots of 10 sec each
on all 12 sundays 18000 54000
FM channel Radio Dhamal
51 second adv in 5 slots of 10 sec each
on all 12 sundays 16000 48000
bulk sms @ 11 paisedata can be given to
them 5 lakh data 55000
Marketing Costs targeting B2C
Thanks
