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5How to Create Compelling Stories to
Engage Your Customers
Tips
Storytelling looks old school thing, but it is the most powerful and effective way of connecting with your customers. It reaches where all other ways have no access, and that is “emotion”. You may have tons of data and insights but your customers have no interest in it. That’s where storytelling mediates the gap. Stories inspire, influence and make them feel good and help in conversion by creating conversations.
Before you craft your story, ask yourself : “Who is my audience and what is my goal in engaging them” - Prof Jennifer Aaker
Purpose /ˈpəːpəs/Noun
the reason for which something is done or created or for which something exists.
Plan
Conversation Engagement News/Update
What’s Your Purpose?
narrative/ˈɒnɪst/Noun
a spoken or written account of connected events; a story.
Exposition
Climax
Conclusion
Rising
Action
Falling
Action
be honest & authentic honest /ˈɒnɪst/ - Adjective - free of deceit; truthful and sincere.
authentic /ɔːˈθɛntɪk/ - Adjective - of undisputed origin and not a copy; genuine.
Give Real life Examples
Tell About Your Experience
Except the Limitation (No is
one perfect!)
keep it interactive/ɪntərˈaktɪv/
Adjective (of two people or things) influencing each other.
Inform Involve Inspire
choose the right medium /ˈmiːdɪəm/Noun
an agency or means of doing something.
Blog Video Podcast
“Storytelling is the most
Powerful way to put ideas
into the world Today.”
Robert McKee
In the age of visuals, animations, videos, and sound are used to tell stories about businesses and ideas. Visuals communicate better! And at Easel, we help you execute that communication process with your clients through these visuals to share your ideas, proposals, or even simple messages that can help you grow your business.
about easel studios
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