5 Steps from Podcasting toHosting Your Own Online Live EventDavid Bain

David Bain@DavidBain

Head of InboundCaliberi.com

Founder & HostDigitalMarketingRadio.com

Why should SEOs know about podcasting and online events?

Why should SEOs know about podcasting and online events?

1)Content needs to be much more that 400-word ‘SEO articles’ nowadays

2)You can SEO much morethan your site

5 Steps from Podcasting toHosting Your Own Online Live Event STEP 1: PRE-RECORDED AUDIO STEP 2: “AS LIVE” AUDIO STEP 3: PRE-RECORDED VIDEO STEP 4: LIVE VIDEO STEP 5: HOST YOUR OWN ONLINE EVENT

Step 1: Pre-recorded audio

Start a pre-recorded audio podcast

Get comfortable with your own voice and recording decent audio

Starter equipment –around $100 / £70

Samson-Q2U

Microphone Windshield Table Folding Spring StandATR-2100

Just get startedDecide on a single episode topic

with your friend or colleagueThen record another 2 episodes,

either with the same friend, or different friends

After that, name the show

Recording

http://voipcallrecording.com/

Editing

http://www.audacityteam.org/

Editing

Editing

Editing

Editing

Editing

Step 1: 3 more things

Hosting (I use and recommend Libsyn)

RSS feed & episode publishing (PowerPress WordPress plugin)

Podcast directory submission

Step 2: Record an "as live“audio show

http://bossjockstudio.com/

SoundcraftSignature12 MTK

Zoom H5

Electrovoice RE20

AdobeAudition

Step 3: Start a pre-recordedvideo show using Google Hangouts

Google Hangouts still exists, but it’s moved…

Step 3: Start a pre-recordedvideo show using Google Hangouts

Google Hangouts still exists, but it’s moved…

Step 3: Start a pre-recordedvideo show using Google Hangouts

Google Hangouts still exists, but it’s moved…

Step 3: Start a pre-recordedvideo show using Google Hangouts

Google Hangouts still exists, but it’s moved…

Step 3: Start a pre-recordedvideo show using Google Hangouts

Google Hangouts still exists, but it’s moved…

Step 3: Start a pre-recordedvideo show using Google Hangouts

Google Hangouts still exists, but it’s moved…

Step 3: What else you need

Zoom H5

ZencastrSoftbox video lighting

LogitechC920HD Webcam

Step 4: Live Video Show

Step 5: Host Your OwnOnline Event You can use Google Hangouts and

landing page software like OptimizePress

You can use specialist webinar software like Webinar Jam

But for me, last year it was Blab, this year it’s Facebook LIVE

DigitalMarketingRadio.com/Special

5 Steps from Podcasting toHosting Your Own Online Live Event STEP 1: PRE-RECORDED AUDIO STEP 2: “AS LIVE” AUDIO STEP 3: PRE-RECORDED VIDEO STEP 4: LIVE VIDEO STEP 5: HOST YOUR OWN ONLINE EVENT

David Bain@DavidBain

Head of InboundCaliberi.com

Founder & HostDigitalMarketingRadio.com