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5 Lessons Learned from The Biggest Online Retailers
• The biggest online retailers already spent millions testing to improve their conversion rates.
• That’s the reason why you don’t have to reinvent the wheel. Try to learn from the best and of course add a little bit of your personality, and you will see the results, earlier that you thought.
!Today we will present you 5 lessons !
that made them big!
Lesson 1Reduce The Customer Risk
• Do you know that a big part of your customers don’t buy not because they don’t like your products, buy because they don’t trust you? They are afraid of giving personal and financial information to you.
• Make them a promise:
- 30-day refund policy: this will give your customers the guarantee that if they don’t like your product, they can refund it
- Privacy: ensure them that you won’t share their personal information with third parties. !
Or maybe if you are new on the market, some big companies can guarantee for you.
Here is an example from Google:
Lesson 2 Make Cart Items Visible All The Time
• It can be frustrating for your customers to keep backtracking and navigating through your website, just to find their existing shopping cart.
• It seems like your customers need access to their cart regardless of the page they are on.
Look how things work for Green Moutain Coffee:
Lesson 3Shorten The Number Of Checkout Pages
• A big or unknown checkout process can be annoying for your clients. They need to know about where they are in the process. If they think it is taking too long, they are more likely to leave your website without finishing their purchase.
To solve this you have two big options:
1. Show the steps of your checkout process !
2.! Try one click checkout!
Lesson 4 Offer Free Shipping
• A very important reason customers leave your website, is the shipping. Sometimes the shipping is more expensive than the total of your order. Free shipping can make a big difference.
• You can try free shipping for all of your orders or you cand set a limit: Free shipping on purchases of 50$.
It seems that Zappos knows this:
Lesson 5 Give as many payment options as possible
• Make sure you offer more than one payment option so you make it easy for your customers to pay.
• Don’t force them to open a new property line just because the payment form they prefer is not accepted by you. .
Here you have some example from an online store:
• Try to apply these 5 lessons to your online shop. Big online retailers have already tested them, and they increased their conversion rate.
• Learn from them, improve you customers’ experience and increase your revenue.
• Feel free to add the 6th lesson that already increased your sales!
!
Check out www.retargeting.biz/blog/ for more articles!
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Sources: !- http://www.digitalmarketer.com/online-retailer-lessons/ !- http://blog.crazyegg.com/2012/08/14/decrease-shopping-cart-abandonment/ !- http://www.forbes.com/sites/neilpatel/2014/09/23/improve-your-online-checkout-process/ !- http://www.businessinsider.com/chart-shipping-costs-are-a-top-reason-people-abandon-their-shopping-cart-2014-7 !- http://www.moneycrashers.com/online-shopping-sites-free-shipping/ !- https://retargeter.com/blog/retail/5-simple-strategies-decreasing-shopping-cart-abandonment !- http://www.digitalinformationworld.com/2015/02/the-perfect-execution-of-conversion-rate-optimization-infographic.html !!Photo: !- http://www.google.com/trustedstores/ !- http://www.zappos.com/ !- http://blog.crazyegg.com/2012/08/14/decrease-shopping-cart-abandonment/ !- http://www.forbes.com/sites/neilpatel/2014/09/23/improve-your-online-checkout-process/ !- http://www.smashingmagazine.com/2009/05/28/12-tips-for-designing-an-excellent-checkout-process/ !- http://www.amazon.com/ !- http://ilovestraightteeth.co.uk/ !
