BENEFITS OUTSOURCING

MARKETINGYour

of5

ACTIVITIES

Many growing companies and large businesses are realizing thebenefits of using freelancers and independent contractors to

supplement their team’s current efforts. In fact, over 53 millionAmericans are doing freelance work, according to a landmarksurvey by independent research firm Edelman Berland. That

amounts to over 34 percent of the entire workforce.

And with companies largely investing in their marketingdepartments, contract marketers are a growing numberof these statistics. Even though outsourcing marketingmay work for some companies, you first need to first

decide if it’s right for your business. Discover 5 benefitsof outsourcing your marketing activities and how you

can use them to your advantage.

TIME TO FOCUS ON YOURBUSINESS

Many small business owners never haveenough time. Between leading and

growing a company and even trying tohave a life outside of work, it can bedifficult to achieve this balance. By

hiring marketing contractors to performyour marketing activities, you can focuson projects that will have the greatest

impact on your business and spend timewhere it is most needed.

Even if you have an establishedmarketing department, contract

marketers can be used to offset aheavy workload from your current

team and prevent stress andburnout. Your current team will

then have more time to completeside projects or have more time tospend with clients, both which will

benefit your company.

COST EFFECTIVE

Hiring an entire marketing department for a smallbusiness or startup can quickly add up and mostcompanies will not be able to afford this. To get

the talent you need without paying large salaries,outsourcing becomes a very effective option. For

example, instead of paying over $100,000 for aChief Marketing Officer, you can outsource one for

five days a month to work on strategy andmarketing initiatives.

IN-DEPTH KNOWLEDGE ANDEXPERTISE

Many marketing positions are in high demand, making itextremely difficult for companies to recruit and hire these

professionals. Fortunately, many top marketing professionalsare seeing the benefits of becoming a marketing freelancer

and are offering their services on a contract basis. Instead ofjust one company benefiting from their expertise, now many

companies have access to top talent.

And the best part is that it’s mutuallybeneficial for the company and the

freelancer. Talented professionals get tochoose which projects they want to workon and are more engaged in their work.

As for the company, they get to work withpeople who have years of experience and

in-depth knowledge in their field.

HIRING FLEXIBILITY

Arguably, one of the best partsabout outsourcing your marketing

efforts is the flexibility it offers whenit comes to hiring. It gives you the

ability to hire a marketingprofessional for a 3-month project,

to add 4 new marketers after signinga new client, or even to end thecontract of 2 marketers when

business starts to slow. Having thisflexibility will save you a ton of

money and time, especially if youknow you only have a temporary

need for the position

TOP TALENT AT YOURFINGERTIPS

One of the reasons more companies are turning tomarketing freelancers and outsourcing their marketing

activities is that this process is easier than ever. There aremany websites and recruiting agencies dedicated to

connecting companies with top marketing talent.

Also, many marketing professionals areseeking a more flexible work life and

freelancing is a great alternative to the 9-5corporate lifestyle. With the click of abutton, you can find a highly skilled

marketing professional working for youwithout paying a ton of money.

These are just some of the benefits of outsourcing yourmarketing talent. If you’re still not sure whether this is theright option for you, then consider what would you do with

more time or money? If you're interested in outsourcingyour marketing activities, visit navigarecruiting.com or call

866-487-4156.