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4 strategic steps to better social results for your brand Very short version of an article that first appeared in BRW Magazine – bit.ly/bpdinbrw April 2014

4 Strategic Steps To A Better Social Brand

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Are you underwhelmed by your social marketing results? Are you concerned that you're over reliant on Facebook? Are you a renter with no owned channels for content? In this Brightpoint Digital presentation, Daniel Young outlines four strategic steps that your brand should take to improve its outcomes in social.

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Page 1: 4 Strategic Steps To A Better Social Brand

4 strategic steps to better social results for your brandVery short version of an article that first appeared in BRW Magazine – bit.ly/bpdinbrw

April 2014

Page 2: 4 Strategic Steps To A Better Social Brand

INVEST IN CONTENT,

NOT PLATFORMS

Page 3: 4 Strategic Steps To A Better Social Brand

DEVELOPEARNED

CHANNELS

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DRIVEMULTI

CHANNEL DISCOVERY

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BUILD COMMUNITY

MANAGEMENTCAPABILITYIN-HOUSE

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Thank you

The full version of this article first appeared in BRW Magazine.

Click here to read the full version: bit.ly/bpdinbrw

The author is Daniel Young, General Manager, Brightpoint Digital.

Brightpoint Digital is a Digital Agency in Sydney.

Find out more here: www.brightpointdigital.com.au

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April 2014