33 STATISTICS About Lead Management &

Marketing Automation

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Ever wondered how lead management actually contributes to your business?

How many hours marketing automation can save your team?

What the impact of lead nurturing is on your business?

We’ve collected some statistics to answer all these questions and more.

Just sit back, relax, and learn all you need to know about the value of marketing automation and lead management in the business world!

31% OF B2B MARKETERS say sales lead quality is

the most important metric used.

(B2B Content Marketing Benchmarks, Budgets, and Trends: North America)

On average, 49% OF COMPANIES

are currently using marketing automation, with more than half of B2B

companies (55%) adopting the technology.

(Emailmonday)

80% OF MARKETING AUTOMATION USERS

saw their number of leads increase, and 77% saw the number of

conversions increase.

(VB Insight)

Only 1% OF CUSTOMERS are generated from “cold calling”, which is when the salesperson take the first step on the customer journey.

(APSIS Customer journey report)

17% OF B2B COMPANIES say marketing automation

has been very beneficial for their company, 57% quite beneficial, and 26%

see limited to no benefits at all. (B2Bmarketing.net and Circle Research)

67% OF B2B MARKETERS say their primary goal in measuring efforts is better quality leads.

(Formstack)

There are nearly 11 times more B2B organizations using marketing automation now than in 2011.

(SiriusDecisions)

Before finalizing a product purchase, 94% OF B2B BUYERS

research online.

(Marketing Profs)

37% OF MARKETERS state that budget constraints hinder them from conducting an efficient marketing automation strategy. (Pepper Global)

68% OF B2B COMPANIES are still struggling with lead generation.

(CSO Insights via Lattice Engines)

B2B TOP PERFORMERS ARE 20% more likely to currently use

marketing automation technology than

the average performers.

(ACT-ON and Gleanster Research)

High-quality lead generation is the top challenge for

61% OF B2B MARKETERS.(B2B Technology Marketing Community)

79% OF TOP-PERFORMING companies have been using marketing automation for more than 2 years.

(Gleanster)

Of companies that use cloud-based marketing automation tools,

50% USE MULTIPLE MARKETING automation systems.

(VentureBeat)

84% OF CUSTOMERS START the customer journey themselves

after realising the need for a product or service.

(APSIS Customer Journey report)

Best-in-Class companies are 67% MORE likely to use a marketing automation platform. (Aberdeen Group)

The majority of users thinks marketing automation is worth the price.

10% FINDS IT INEXPENSIVE,

47% FAIRLY PRICED,22% PRICEY BUT WORTH IT, AND

11% TOO EXPENSIVE.(10% NOT SURE.)

(VB Insight)

The three most common lead generation strategies are email marketing (78%),

event marketing (73%) and content marketing (67%).

(VentureBeat)

Marketing automation is used by 42% of companies, CRM/sales automation systems by 54%, while email marketing technology has the highest adoption: it is used by 82% of companies.

(Ascend2)

85% OF B2B MARKETERS using marketing automation platforms

feel that they’re not using them to their full potential.

(SiriusDecisions)

B2C marketers who are using automation - including everything from birthday emails to cart abandonment programs – have seen conversion rates as high as 50%. (eMarketer)

NURTURED LEADS MAKE 47% LARGER PURCHASES THAN

NON-NURTURED LEADS. (Online Marketing Institute)

25% of Fortune 500 B2B companies have adopted marketing automation.

(ClickZ)

ONLY 5-10% of qualified leads successfully convert for marketers. (B2B Technology Marketing Community)

54% of CMOs have either begun or completed their

implementation of marketing automation software.

(MarketingSherpa)

ONLY 44% OF COMPANIES are using any kind of lead scoring system.

(Decision Tree)

Of the top performers in B2B, 69% use marketing automation for customer acquisition and 50% for customer retention.

(ACT-ON and Gleanster Research)

If you follow up with online leads within 5 minutes,

you’re 9 times more likelyto convert them.

(InsideSales)

B2B MARKETERS SAY THE #1 BENEFIT of

marketing automation is the ability to generate more

and better leads.

(Pepper Global)

The most important strategic goals of a marketing automation strategy are increasing lead generation (61%), lead nurturing (57%) and sales revenue (47%). (Ascend2)

63% OF COMPANIES that are outgrowing their competitors use

marketing automation.

(The Lenskold Group)

Want to know even more about lead management and marketing automation?

Why not book a free personal demo with one of our APSIS Consultants?

They’re always happy to help.

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