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@uberflip
#uberwebinar
@Snap_App
3 Ways to Transform eBooks to Boost B2B Marketing Results
Victoria Hoffman Content & Community Manager, Uberflip @victoriahoffman
Vanessa Porter Director of Marketing, SnapApp @NessieBessie
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WE WILL SEND THE RECORDING.
Questions? We’ve got answers!
(At the end of the webinar J)
Join in on
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@Snap_App
Stick Around For a Demo
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Why Transform With Interactive Content?
1.) Layer interactive elements into your existing ebook
2.) Break your ebook down into snackable
content 3.) Utilize your lead form for richer, more
actionable data
START SMALL
THINK BIG }
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Why Do We Love Ebooks?
Ebooks are informative, convenient, and exciting to follow!
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Large pieces of static content can be tough to get through.
However…
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Released ebook!
Targeted Promotion Email Campaigns!
--Blast!--Nurture!
Broad Promotion Blogs!
Paid Media!
A Basic Campaign Plan
@uberflip
#uberwebinar
@Snap_App
@uberflip
#uberwebinar
@Snap_App
Adding an interactive component can increase engagement and
add value for your audience!
Make It Interactive
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MAKE YOUR EBOOK INTERACTIVE
Transformation #1
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Use What You Have
Your entire ebook can be interactive if you want it to be!
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Questions give your eBook a consultative feel. Your audience can also self-identify
or benchmark themselves
Ask Questions
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Use Animations
ZOOM… wobble POP
Flash fade
Roll
Adding animations to your content can create a playful touch and
make it fun for the audience
TADA
Flip
bounce
SLIDE
Swing
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Video creates a two way conversation and drives a deeper engagement in
the content experience
Include Video
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SNACKABLE CONTENT
Transformation #2
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Using the themes & messages of your core content to create related pieces that build the strength of your brand’s connec=on to the idea/topic overall
Amplify Your Content
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Are you making it easy for your audience? Break your content down into
snackable portions.
Break It Down
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Are you making it easy for your audience? Break your content down into
snackable portions.
Break It Down Benchmark Yourself!
Test Your Knowledge!
See How You
Compare!
Get Your ROI!
What's Your Roadmap!
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Turn Your Content Into Sushi
Core Asset!(white paper, ebook, interactive content, video….)!
2-pagers !
Calculator! Assessment!
Webinars!
Survey! Contest!
Worksheets!
Quiz! Product Picker!
Infographics, SnapApps!
Blog posts! Guest blogs!
Large-Form Assets
Mid-Form Assets
Short-Form Assets
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Multiple Content Types
Assessments Contests Brackets
Interactive Video
Galleries Polls/Surveys
Quizzes Interactive Infographics
Calculators
Create unique stand-alone experiences:
§ ROI Calculators § Personality Assessments § Surveys
Layer an interactive component
into existing content: § Infographics § Video § White Papers
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Top
Middle
Bo5om
+
+
+
Ebook
White Paper
ROI Tool
Survey Interac=ve Infographic Quiz
Quiz
Assessment
Calculator Assessment
Calculator Product Picker
Expand Content Types Through the Funnel
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Have a dialogue with your audience and gain more actionable data
Get More
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ACTIONABLE DATA
Transformation #3
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Your Data Fuel Line
What happens to all the data you collect?
§ Streamline new data into your marketing automation forms § Collect more detailed information from your prospects § Provide your sales team with more qualified leads
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Shorter Lead Forms
Leverage existing campaigns and content
§ Streamline data to your marketing automation platform
§ Guide your audience into the right nurture tracks
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Better Scoring Opportunities
Behavioral Scoring: § Score by completions or
specific questions and results § Your audience will tell you
where in the journey they are Demographic Scoring:
§ Content specific § Qualify your leads
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Nurture Streams
Diverse content makes an impact § Nurture your audience with p
ersonalized content § Encourage engagement with
small, entertaining pieces of content
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Transform With Interactive Content
START SMALL
THINK BIG
Layer an interactive element into your ebook
Break it down into snackable content
Utilize your lead form for richer, more actionable data
}
@uberflip
#uberwebinar
@Snap_App
The fastest and easiest way to create interactive content that boosts
results by 2-3x across all existing marketing programs.
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RESOURCES
Your Interactive Demand Gen Campaign
https://content.snapapp.com/i/599430-workbook-your-interactive -demand-gen-campaign
Are You Ready For Interactive Content?
http://info.snapapp.com/Ready-For-Interactive-Content-Assessment.html
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QUESTION TIME!
Vanessa Porter Director of Marketing, SnapApp
@NessieBessie
hub.uberflip.com
Victoria Hoffman Content & Community Manager,
Uberflip @victoriahoffman
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