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Introducing the changes to Tourism Nanaimo's stakeholder programs in 2015.
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Tourism Nanaimo2015 Sales Kit Launch
Agenda
1. Current stakeholder program review
2. What’s prompting change 3. Outline of 2015 changes4. Stakeholder participation
options & pricing5. Q&A
Stakeholder Programs
• Tourism Nanaimo Folding Map • Nanaimo Bar Trail• Cedar Yellow Point Trail• VIC Brochure Racking• TourismNanaimo.com• Travel Media• Event Support & Promotion• Cruise Ship Support
Why Change?
1. Visitor information servicing needs are shifting• Fewer people are visiting info centres• Increasing use of technology for planning & booking• Divergent sources of inspiration – media, friends & family, social media, online reviews
Why Change?
2. TLC direction to focus on local markets & VFR• Respond to our travellers’ origins• Respond to VIC research showing
highest demand is for maps/direction & things to do
• Better leverage TVI’s activities &
investments in external markets
Why Change?
3. Release budget for online investments• Website• Content development & marketing• Digital mapping
4. Respond to feedback from stakeholders about where they see value• Declining VG revenue• Lack of measureability
*NEW* 2015 TN Folding Map • Things to do/Top 10’s• Advertising with map dots• New map design• Distribution plan• 90,000 distributed
Other • Newsletter feature• TN homepage banner ads • Special Bonus
*NEW* 2015 TVI Vacation Guide six page spread
• Increased content • Increased consumer show presence• Creative to align with TN publications look
& feel• Impact travellers’ decisions during the
inspiration & consideration phases• Provide Top 10’s, things to do, imagery (mini-guide
within a guide) • 125,000 distributed
Folding Map Advertising Options
• Option A – Map Listing $225• Option B – Formatted Ads $475• Option C – Display Ads $925• Option D & E – Map Sponsors $1400
Option B - formatted3.473” wide x 1.48” high
Option C – Display 7.473” wide x 1.48” high
Option D & E – Map Sponsor7.125” wide x 1.48” high
Increased Value for Stakeholders
• 2014$Flat Map + $ Visitor Guide + $ TVI Vaca Guide = $2105 (included basic web listing)
• 2015$ Folding Map + $ TVI Vaca Guide = $1970 (plus enhanced website listing & special bonus with 2 or more programs)
Who to Contact SALES?
TVI Vacation GuideVicky Graham, Tourism Vancouver IslandPhone: 250 6689 6232 [email protected]
TN Folding Map & BrochuresSam Loxton, Tourism NanaimoPhone: 250 824 0153 [email protected]
Who to Contact DESIGN?
TN Folding MapKaren Johnson, ArrayDirect: 250 591 [email protected]
TVI Vacation GuideKumiko Kagita-Torrance, Primal CommunicationsDirect: 250 754 [email protected]
Important Dates
Sept 26 – Sales Close for TVI Vacation GuideOct 3 – Ad material due for TVI Vacation GuideOct 31 – Sales close for 2015 TN Folding MapNov 5 – Ad material due for TN Folding MapJan 30 – Printed Maps arrive & distributed
Direction Going Forward
• Mobile Website• Digital Mapping• Growing on-line content• Focus on visiting friends & family
market• Pride of Place
What Can you do?• Include a link to our publications from your
website• Provide links to “things to do” encouraging
travellers to stay longer• Invest in a Google business listing so you’re
searchable on the map • Review your Google listing & craft your elevator
pitch• Encourage visitors to write reviews about their
experience on TripAdvisor• Invest in a mobile-friendly, responsive website• Use #ExploreNanaimo
Be Social
Tweet Us! @TourismNanaimo@InvestNanaimo
Tag your posts with #ExploreNanaimo
Like Us!Facebook.com/tourismnanaimoFacebook.com/investnanaimo