2015 Advanced Social Media predictions

2015 ADVANCED

Blogging# 10 – Mobile Apps or Mobile Websites

E-commerce would continue to witness an all

time rise in usage of Apps in comparison to

mobile websites.

Uzochukwu Ndidigwe

Digital Marketing Executive

Red Sapphire LLC

Guest Author

© 2014 Business On Webs LLC

mobile websites.

Most Apps would lose their relevance, a little

above 20% will earn profit

Digital Products such as e-books, video &

audio tutorials would democratize

Blogging# 9 – Release of comprehensive digital products

audio tutorials would democratize

knowledge, making more amateurs and entry

level professionals become knowledgeable

about tools.


There will be more demand for specific skills

to function in positions for Chief Digital

Officer, Social Media Manager and Curators

etc. in comparison to Website developers and

Blogging# 8 – Social recruiting for Internet Marketers

etc. in comparison to Website developers and

graphic artist.

Competent Consulting firms would witness a

rise in social recruiting.


The Marketing landscape in Organizations

would see a sizeable part of their annual

budget plunged into internet advertising as

Blogging# 7 – Increased Ad spending

budget plunged into internet advertising as

the access of millions to the internet will

create unnecessary noise and preference will

no longer be on Organic rankings alone but a

complimentary approach with online adverts.


Infographics would be second after tweet size

content as preferred option for annotations .

Blogging# 6 – Infographics will scale to full height

content as preferred option for annotations .

Infographic curators can eat their cake and

have it again, its an evolving market.


Branding in traditional marketing has been

perceived to mean designs…logos, graphics

and customized company profiles etc.

In 2015, this will change as branding will be

seen as a community where prospective and

Blogging# 5 – Branding will now mean Community Engagement

seen as a community where prospective and

existing customers will be informed first,

without any intention of selling.

A win/win interaction is reached as trust and

integrity has been built, and eventually leads

to referrals and repeat sales.


Emmanuel OtoriCEO, Business On Webs LLC

Internet Marketers have concentrated so

much on REACH, ad spenders would ask for

commensurate Return on Investment (ROI)

Blogging# 4 – Investors would detest figures and ask for ROI

commensurate Return on Investment (ROI)

and not just Fanbase or Traffic portfolio.

User Experience (UX) would determine

whether PROSPECTS would buy or not.


As the world stands in awe of the coinage “Big

data”. There will be a full emergence of

figures called data to collect users information

Blogging# 3 – Full Emergence of Data Analytics

figures called data to collect users information

and personally target each individual based on

their preference. Big data experts would be

the Big boys.


Organizations would seek the establishment

of an in-house team to handle itineraries of

Blogging# 2 – Organizations would establish an in-house team of Digital Marketers

of an in-house team to handle itineraries of

certain Digital needs that need not be

outsourced as a way of cutting cost.


In the world of Digital Marketing, it’s been

said consistently that “content is king”.

Question is what kind of content would sell?

As we move towards simplicity, business

systems has changed, the 60 – 100 pages of

Blogging# 1 – A shift towards tweet size content

systems has changed, the 60 – 100 pages of

Business Proposals has been revolutionized to

a One page Business Model Canvas.

Content and its usefulness will between 160

characters to 250 words (maximum) and

2 minutes of reading time for the busy

audience.


Blogging

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