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Take a deeper look at 20 quality statistics that examine what CMOs are paying attention to, where budgets are being allocated, trends in digital marketing and more.
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In 2014, marketing teams will spend $135 billion dollars on new digital marketing collateral.
Internet advertising will make up nearly 25% of the entire ad market by 2015.
”
what to expe�
trends in themarketing media mix
what to con�der
78%25%
135 Billion
CMOs think custom contentis the future of marketing
“
158%67% of B2B content marketers consider event marketingas the most effective strategy.
Emails with socialsharing buttons increase
click through rates by
Social media budgets willdouble
over the next 5 years.
72% of PPCmarketers plan to increasePPC budget in 2014.
PAID OWNED EARNED
33% of traffic from Google’sorganic search
results go to the 1st item listed.
73% of reporters think press releases should
contain images.
Nearly 50% of companies have content
marketing strategies.
Approximately 60% of Internet users are on YouTube on a weekly basis.
92% of consumers say they trust earned media like
personal recommendations.
52% 67% 43%
52% of all marketers havefound a customer via
Facebook in 2013.
B2B companies that bloggenerate 67% more leads
than those that don’t.
43% of all marketersfound a customer
via Linkedin.
In 2013, 55% of marketersworldwide increased digitalmarketing budgets.
Videos on landing pagesincrease conversion by 86%. Tweets with images receive
150% more retweets.
Customer testimonials havethe highest effectivenessrating for content marketingat 89%.
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2014MARKETINGSTATISTICS
INTRIGUING THATWILL IMPACT
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SOURCES:http://chitika.com/google-positioning-valuehttp://www.adobe.com/solutions/web-experience-management/scene7.htmlhttp://blog.hubspot.com/marketing/2013-inbound-marketing-stats-chartshttp://offers.hubspot.com/2013-state-of-inbound-marketinghttp://blog.getresponse.com/social-sharing-boosts-email-ctr.htmlhttp://cdn1.hubspot.com/hub/53/2013-Marketing-Trends-HubSpot-02.pdfhttp://holykaw.alltop.com/wp-content/uploads/2013/06/digital-ad-spending.jpghttp://www.slideshare.net/hschulze/b2b-content-marketing-trends-2013http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketinghttp://blogs.salesforce.com/company/2013/06/content-marketing-stats.htmlhttp://marketingtechblog.com/blogconomy-blogging-statisticshttp://www.emarketer.com/Article/Digital-Account-One-Five-Ad-Dollars/1009592http://www.myoptimind.com/30-digital-marketing-statistics-you-shouldnt-miss-2/http://corp.wishpond.com/wp-content/uploads/Infographic_content_marketing.pnghttp://www.webdamsolutions.com/digital-asset-management/the-truth-behind-visual-thinking/http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-ithttp://www.marketingcharts.com/wp/online/b2c-and-b2b-content-marketing-trends-compared-37444/http://digital-stats.blogspot.com/2012/04/92-of-consumers-say-they-trust-earned.htmlhttp://www.mdgadvertising.com/blog/advertisers-you-need-you-tube-infographic/http://99u.com/articles/19099/we-live-in-an-a-d-d-culture-other-digital-strategy-lessons-from-the-99u-pop-up-school
Content is king, but distribution is queen, and she wears the pants.
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