1

THE INTERNET OF THINGS (IOT) IS HERE. FROM SHOWERHEADS THAT TRACK

WATER USE, TOOTHBRUSHES THAT POST CAVITIES, TO FOOD ORDERING

REFRIGERATORS THE NETWORK OF PHYSICAL OBJECTS THAT ARE

EMBEDDED WITH SOFTWARE, SENSORS, AND NETWORK CONNECTIVITY IS

GROWING BY THE DAY.

(IoT)

Percentage of things that could be connected to

the Internet - that currently are

0.06%

2

VIDEO IS DRIVING THE AMOUNT OF DATA FLOWING THROUGH THE

INTERNET AND CAN NOW BE MEASURED IN ZETTABYTES (1 ZETTABYTE

= 8000000000000000 MEGABITS).

EVERY SECOND A MILLION MINUTES OF VIDEO IS SHARED. VIDEO ISN’T

JUST AN PART OF THE ONLINE EXPERIENCE; INCREASINGLY, VIDEO IS

THE INTERNET, WITH THE LIKES OF FACEBOOK GENERATING 8 BILLION

VIDEO VIEWS PER DAY!

ZETTABYTES OF VIDEO

According to Cisco by 2019 around 2 zettabytes

of video traffic. Equivalent to about 500

billion DVDs

2

ZETTABYTES

3

3D PRINTING AT SCALE IS GOING COMMERCIAL. AT

20 FEET LONG, 8 FEET WIDE AND 6 FEET TALL THE

BAAM PRINTER IS LARGE ENOUGH TO PRINT ALMOST

AN ENTIRE STRATI CAR USING ABS PLASTIC INFUSED

WITH CHOPPED CARBON FIBER FOR STRENGTH.

3D PRINTING GOES XXXL

Percentage of the Strati car that is

3d printed

75%

4

THE 5 MOST FREQUENCY USED APPS ARE ALL MESSAGING APPS, AND THEY

ARE USED MORE THAN BOTH FACEBOOK OR INSTAGRAM AND THEY WILL BE

KEY IN HELPING YOU REACH A MUCH WIDER, AND MORE SHARPLY TARGETED

AUDIENCE.

QUASI SOCIAL NETWORKS

Number of messages sent via WhatsApp daily

30

BILLION

5

PRE-TAIL IS WHERE CONSUMERS PLACE ORDERS FOR PRODUCTS AND SERVICES

AT THE CONCEPT STAGE, AND IT’S GOING MAINSTREAM. AMAZON ANNOUNCING

AMAZON LAUNCHPAD A NEW STOREFRONT THAT AGGREGATES AND SELLS

PRODUCTS FROM STARTUPS AND SUCCESSFUL CROWDFUNDING PROJECTS TO

MILLIONS OF AMAZON CUSTOMERS AROUND THE GLOBE.

PRE-TAIL SCALES

The number of venture capital firms, crowdfunding

platforms and startup accelerators Amazon

worked with to curate the storefront’s selection

25

PRE-TAIL eTAIL RETAILTHEN THEN

6

THE IDEA OF A BIG DISTRICTS LIKE SOHO OR CHELSEA HAVE LOST THEIR

DISTINCTION. EXISTING NEIGHBORHOODS ARE BEING SLICE INTO SMALLER

FRAGMENTS THAT ARE ZONES OF HIPNESS RANGE FROM A COUPLE OF BLOCKS

TO MAYBE ONLY A SINGLE BLOCK.

MICRONEIGHBORHOODS

The number of years Bleecker

St took to evolve (Soho took

fifteen)

3YEARS

7

THE NEW RULES ARE SPEED, CONVENIENCE, AND PERSONALISATION.

FROM BANKING TO VIDEO PRODUCTION INDUSTRIES ARE BEING ‘UBERED’

AS CUSTOMER JOURNEYS BECOME CENTRAL TO BRAND EXPERIENCE.

‘UBERING’ OF THINGS

Value of Lending Club loans in 2015

$11.1

BILLION

8

STOP LIKING AND START BUYING. FACEBOOK, TWITTER PINTEREST, AND

INSTAGRAM ARE ALL ADDING BUY BUTTONS ALLOW PEOPLE TO PURCHASE

FROM WHEREVER THEY HAPPEN TO SPEND THEIR TIME.

PUSH, CLICK, PAY

Predicted value of mobile payment

transactions in 2017

$721.4BILLION

9

VIRTUAL REALITY IS ENTERING THE MAINSTREAM AND IS CHANGING

EVERYTHING. AGAIN. PROJECTED DISPLAYS ADD A MULTI-SENSORY,

INTERACTIVE ELEMENT THAT NOT ONLY CAPTURES ATTENTION BUT

CREATES MORE OPPORTUNITY FOR BRAND INTERACTION.

BETTER THAN LIFE

Facebook has bet on a virtual-reality headset

Oculus Rift

$2

BILLION

10

MICROPLASTICS ARE THE INVISIBLE NIGHTMARE. 8 MILLION TONNES OF

PLASTIC IS WASHED INTO THE OCEAN EVERY YEAR. MICRON-SCALE SYNTHETIC

FIBERS, MOSTLY POLYESTER, AND ACRYLIC, HAVE BEEN DISCOVERED IN

SEDIMENTS ALONG BEACHES THE WORLD OVER

INVISIBLE NIGHTMARE

Percent of water samples from the

worlds oceans that contain

microplastics

94%

11

GOOGLE’S PAID SEARCH BUSINESS WAS BUILT ON A DESKTOP BROWSER

MODEL. THIS MODEL (THAT GENERATES CLOSE TO 90% OF THEIR REVENUES) IS

UNDER SIEGE AS MOBILE BECOMES THE WAY FOR PEOPLE CHOOSE TO ACCESS

THE INTERNET. PEOPLE DON’T SEARCH ON SMARTPHONES THE SAME WAY

THEY DO ON DESKTOPS; THEY TEND TO SEARCH FROM WITHIN AN APPS.

GOOGLE GURGLES

Percentage of time spent on mobile

device that people are using Apps

86%

12

HUMANS ARE THE WEAKEST LINK IN YOUR COMPANY’S

SECURITY. AND HACKERS ARE NOW TAKING ADVANTAGE OF

VULNERABILITIES IN CONNECTED CONSUMER DEVICES.

#WEAKESTLINK

Amount spent on information security in 2015

$27.4BILLION

13

HAVING A SOCIAL MISSION, DOING MORE GOOD, AND NOT JUST

“LESS BAD” IS NOW A CORE EXPECTATION AMONG CONSUMERS.

THIS IS WHY KERING GROUP HAS TURNED ITS ATTENTION TO

CLIMATE CHANGE WITH A FEATURE-LENGTH FILM CELEBRATING

THE LIFE AND WORK OF FRENCH GLACIOLOGIST CLAUDE LORIUS.

WHILE LEGO IS INVESTING $150 MILLION INTO RESEARCH ON

SUSTAINABLE MATERIALS.

LEAVE A LEGACY

Ikea’s Investment into renewable

energy.

$1BILLION

14

GRASS-FED HAS TRANSITIONED FROM MEAT TO MILK, EGGS, YOGURT, BUTTER, CHEESE, AND EVEN

PROTEIN POWDERS. GRASS-FED BEEF IS HIGHER IN ANTIOXIDANTS, OMEGA-3 FATTY ACIDS, AND

OTHER HEALTHY FATS WHEN COMPARED TO GRAIN-FED BEEF.

GRASS-FED EVERYTHING

Average amount Grass fed beef

sales have grown each year over

the past 10 years

25+%

15

THE HONEST COMPANY IS A CONSUMER GOODS

COMPANY, CO-FOUNDED BY ACTRESS JESSICA

ALBA IN 2011. FOCUSED ON SUPPLYING NON-

TOXIC HOUSEHOLD PRODUCTS THAT TARGET

ETHICAL CONSUMERS THE COMPANY HAS

grown RAPIDLY IN 2015 IT GENERATED CLOSE

TO $250 MILLION IN REVENUES. IT HAS NOT

COME WITHOUT GROWING PAINS; RECENTLY

JESSICA HAS HAD TO PERSONALLY DEFEND HER

BRAND AGAINST CLAIMS OF DECEPTIVE AND

MISLEADING LABELS ON PRODUCTS.

HONE$TY

Valuation of The Honest Company

in 2015.

$1.7

BILLION

PERFECT MOMENTSTAILORED MOMENTS OF LUXURY & CAREFULLY

CURATED LIFESTYLES ARE IN. BE IT UBER BLACK

MOVING PEOPLE FROM A TO POINT B IN LUXURY

SEDANS, OR PRO-MILLENNIALS CREATING THE

PERFECT PEACE-OF-MIND ENVIRONMENTS

FOR THEIR OFFSPRING BASED AROUND FOOD,

CLOTHING OR LIVING SPACES. PERSONALIZATION

IS LEVERAGING BIG DATA TO TAYLOR HOW PEOPLE

LIVE , CONNECT AND CREATE ‘INSTAGRAMABLE’

WORD-OF-MOUSE MOMENTS.

16

Percent of US fashion brands

that use Instagram

96%