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#shutupitworks
“Nobody reads ads.People read whatinterests them.Sometimes, it’s anad.”HOWARD
GOSSAGE
#shutupitworks
“A company blog isnot a press release;making it justanother channel forcompany fluff is thefastest way to killit.”LAZAR
DZAMIC@yusmart
#shutupitworks
“Marketing is nolonger about thestuff that you make,but about thestories you tell.” SETH
GODIN@sethsblog
#shutupitworks
“We need to stopinterrupting whatpeople areinterested in and bewhat people areinterested in.” CRAIG
DAVIS@craigdavis888
#shutupitworks
“The best ideas arethe ones thatrespect that theaudience needs toget something outof the work. AJAZ
AHMED@ajaz
#shutupitworks
“If you don’t givethe market thestory to talk about,they’ll define yourbrand’s story foryou.”DAVID
BRIER@davidbrier
#shutupitworks
Mass advertisingcan help buildbrands, butauthenticity is whatmakes them last.”
HOWARDSCHULTZ
#shutupitworks
“Traditionalmarketing talks atpeople, contentmarketing talkswith them.”
DOUGKESSLER
@dougkessler
#shutupitworks
“Marketing takes aday to learn. Unfortunately ittakes a lifetime tomaster.”
PHILIPKOLTER
@kotl
#shutupitworks
“Do what you do sowell that they willwant to see it againand bring theirfriends.”
WALTDISNEY