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Setting Up GA Through GTM (like a BOSS) www.anniesinger.me

13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

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Page 1: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Setting Up GA Through

GTM(like a BOSS)

www.anniesinger.me

Page 2: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 1www.google.com/analytics/

Hit “sign in”

Hit “Google Tag Manager”

Page 3: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 2Name your account

Page 4: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 3Name your container

Select “Web”

Hit “Create”

Accept T&C’s

Page 5: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 4Don’t cry.

Copy the code

Paste somewhere safe

Hit “OK”

Page 6: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 5Hit “Add New Tag”

Page 7: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 6Select “Google Analytics”

Hit “Continue”

Hit “Continue” again

Page 8: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 7Remember your UA Code

from Google Analytics?

Paste it into the field

that says “Tracking ID”

Hit “Continue”

Page 9: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 8Select “All Pages”

Select “Create Tag”

Page 10: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 9Name your tag

“GA Page View”

Hit “Save”

Page 11: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 10Publish your tag

Page 12: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 11Implement the Tag Manager Code

1.Log into the admin panel of your website

2.Access your theme editor a. This will be different for all platforms, this example is wordpress

3.Hit “proceed”

Page 13: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 12Access your theme header

Hit “proceed”

Page 14: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Step 13Find the <body> tag

Paste your GTM Code

Scroll down and hit

“Update File”

Page 15: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

Accessing Your Data in Google AnalyticsGo to www.google.com/analytics

Hit “Sign In” and select “Google Analytics”

Page 16: 13 Steps to Set Up & Implement Google Analytics Through Google Tag Manager

BAM! Ready to rock!

www.anniesinger.me