2. Jamie Andrei Been making videos since 1990, a YouTube
partner since 2007, has over +1,000,000 views & has worked to
build client partnerships through video with the likes of AirBNB,
news.com.au, TEDx Sydney, Sunrise, The Studio, Right This Minute
(USA) & more. Day Job Creds: Network 9, Danone Nutricia, Jacobs
Creek, Bayer, Lend Lease, CeBIT, Hannover Fairs, CSIRO, Onesteel,
Kellogg's, Tourism Queensland, Jordan Tourism Board, Amazon Web
Services, Rabobank, Australian Surf Life Saving, the Hon. Patrick
Farmer, Crusty Demons of Dirt, Foxtel, Fairfax and Visual Jazz,
Lowe Profero, Next Digital, and Bullseye. 2
3. Some of the clients we have worked with over the years. 3
ABOUT US
4. With over +30 years combined experience in content
production & digital advertising. 4 SOME MOTION
5. The Menu 1. Video landscape/production overview 2. YouTube
basics, examples & case studies 3. Technical case studies
(practical examples) 4. Q&A 5
6. Quick Stats www.jamieandrei.com 1. 79% of marketers report
their organisations are shifting to branded content Forrester 2013
2. Half of all views are on mobile devices YouTube 2015 3. YouTube
has more than 1 billion users YouTube 2015 6
7. Video Overview 1. Cost of production has come down 2. Easy
access to distribution/viewers 3. Shorter is better (bite sized
shareable chunks) 4. Powerful tools (YouTube, click to buy
annotations, analytics etc) 5. Feed the beast (balanced diet for
you digital channels) 6. Engagement, sharing, search (opportunity)
www.jamieandrei.com 7
8. Video Landscape 1. Product videos (new product launches,
events) 2. How to videos (cooking, technical, DIY kits etc) 3.
Podcasts (easy to share, make it searchable, get off iTunes) 4.
Screen capture/tutorials/help
https://econsultancy.com/blog/63447-six-creative-examples-of-product-videos-to-inspire-your-own-efforts#i.1vijug1229dxux
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9. Video Landscape 1. Member only content/video (CRM) 2.
Animated infographics (entertaining data) 3.
Testimonials/UGC/G+/Live Streaming + more
https://econsultancy.com/blog/63447-six-creative-examples-of-product-videos-to-inspire-your-own-efforts#i.1vijug1229dxux
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10. Tools 1. Cameras (5D/GH4) 2. Audio 3. Screen capture 4.
Quadcopters (DJI) 5. Editing software 6. Use what you have
www.jamieandrei.com 1 0
11. Plan 1. Mood boards/voice 2. Script/cue cards 3. Shot
list/what to film 4. Time = $$$ 5. Shoot several clips at a time 6.
Test/experiment 7. Make the most of your time/resources
www.jamieandrei.com 11
12. Learn 1. Creators Hub 2. Killer set of resources &
learning 3. Best practise & guides 4. Free! www.jamieandrei.com
12
14. EPIC Meal Time (shock) 1. Creative, specific, targeted 2.
Weekly content 3. Collaborate 4. Lots of calls to actions
(annotations/user flow) 5. Simple production/editing
www.jamieandrei.com https://www.youtube.com/user/EpicMealTime
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15. GoPro (action/lifestyle) 1. UGC super brand 2. Disruptive
content marketing model (Red Bull brand jack) 3. Free advertising
4. Emotive/inspiring www.jamieandrei.com
https://www.youtube.com/user/GoProCamera 15
16. Devin Super Tramp (action/adventure) 1. Stages/films epic
cinematic events 2. Polished production 3. Brand in his own right
4. Worked for Ford, Mountain Dew, EA etc 5. HUGE subs base! Find
your niche/voice Jamie Oliver, Jenna Marbles, Pewdie Pie,
FRANKIEonPCin1080p, Casey Neistat www.jamieandrei.com
https://www.youtube.com/user/devinsupertramp 16
17. Worlds Best Treehouse (with spa!) 1. Simple story telling
2. 958 likes, 176 comments, 334 shares, 354 favs, 696 clicks 3.
Optimised titles, text, thumb 4. Annotations 5. All organic (solid
foundation) www.jamieandrei.com http://youtu.be/Jl6W1gdNF6Y 17
19. Gumby Cliff Jump 1. Low YouTube views (11K) but +168K on
MSN/Bing 2. Syndicated across US Network TV 3. Featured online 4.
Cool GIF www.jamieandrei.com http://youtu.be/9xrgEXN-S2U 19
20. Gumby Cliff Jump 1. Seeded on REDDIT etc 2. Some paid
Fiverr activity (beware!) 3. Fun experiment to test gear & hone
skills www.jamieandrei.com http://youtu.be/9xrgEXN-S2U 20
21. 1. Research, Plan, Think make the most of time &
resources 2. Optimise Thumb, title, desc, links, tags, annotations
3. Analytics test, learn, experiment, fail 4. Social Sharing
Encourage/make is easy to share/watch/rate 5. PPC Test and trial
some paid media (test/optimise) 6. Free Use the powerful free tools
Top Tips 21
22. Rap Up 1. Define your voice/brand story/angle 2. Develop
and plan a publishing calendar 3. Research your niche 4. Measure,
test, learn 5. Nail the basics 6. Lots of opportunity.
www.jamieandrei.com 22
23. www.jamieandrei.com [email protected]
youtube.com/jamieandrei twitter.com/jamieandrei Connect 0449 947
731 Jamie Andrei | Consulting Director 23
