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10 PointChecklistFor Venue MarketingSuccess
OCTOBER 20, 2016 | MEXIA COMMUNICATIONS
Marketing is about creating salesopportunities so that venue
business can grow... So naturallythere is an expectation for a
Return On Investment.K U R S H A W O O D G A T E - M D O F M E X I A C O M M U N I C A T I O N S
MEXIACOMMUNICATIONS.COM
MARKETPOSITIONING
KEY MARKETING ELEMENTS
RELATIONSHIP MANAGEMENT
BRANDBUILDING
This is your manual for marketing activity
Should be reviewed and updated regularly
Define your brand values and message first
All your campaigns should be based on this plan
CREATE A WRITTEN VENUE MARKETING PLAN
Tip 1
Fail to plan, planto fail
Knowledge ispower, getmarket savvy
Define your market
Establish who your key competitors are
Understand your brand image
Ask your customers how they view you
KNOW WHERE YOU ARE STARTING FROM
Tip 2
Know yourcompetitors
Marketing campaigns, news and pricing
Change in competition strategy e.g. pricing has a
direct effect on your venue
So, it's essential to stay one step ahead
KEEP ONE EYE ON THE COMPETITION
Tip 3
Set clearobjectives
Be specific about your objectives
Set a timeline for when they should be achieved
Make sure they are achievable and realistic
ENSURE YOUR MARKETING ACTIVITY IS FOCUSEDAND MEASURABLE
Tip 4
Talk to yourcustomers
Help you to create a loyal fan base
Mistakes will be more easily forgiven, thanks to
your strong relationship
Remember any opinion is only a click or tweet
away!
BUILD RAPPORT WITH YOUR CLIENTS
Tip 5
Of your company's future revenue will come from 20%of your current customers
MEXIACOMMUNICATIONS.COM
80%
Establish clearand consistentmessages
Having an clear message will convince people to
choose your venue
Have a consistent message on all platforms for
maximum effect
DECIDE WHAT YOU WANT TO SAY
Tip 6
Social media,ads, email orPR?
It pays to view these as just delivery channels for
your message
Profiling your target market will give you the best
ideas for methods of delivery
You need a creative campaign in line with your
message
JUST THINK OF THESE AS THE DELIVERY CHANNELS
Tip 7
Set a budget
PR is perfect if you have a good story such as a
new product or case study
Trade shows are ideal if you want longer term
brand awareness and have a big budget
Social media will boost your search engine
rankings, as long as you're sharing regular content,
such as a blog
MARKETING ACTIVITY DEPENDS ON WHAT YOU CANAFFORD
Tip 8
Measure yoursuccess
Set targets and achieve them!
This could be monitoring enquiries from a direct
mail campaign
Or it could be an increase in traffic to your website
MEASURE THE IMPACT OF YOUR ACTIONS
Tip 9
Feedback andkeep going
Analyse, review and adjust
Update your strategy reguarly
Maintain communication with your clients and of
course your sales team
Keep an eye on what the market is doing
Reap the rewards of a powerful venue marketing
campaign!
MARKETING IS AN ONGOING PROCESS
Tip 10
MEXIACOMMUNICATIONS.COM
Thank youFor more tips on PR, social media and content marketing checkout our other posts on the Mexia blog or connect with us onTwitter @mexiacomms