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10 Blog Writing & Posting Tips for Your Local
Business
Presented by: Aaron Emerson(805) 456-8636
Tip #1
Choose a Blog Platform that Best Fits Your Business Needs
Self-Hosted Blog –More control and options so this type is recommended
Hosted Blog – Limited options and less control, but OK to use as a starting point. Most popular hosted blogs are blogger.com and wordpress.com
Tip #2
Use Relevant Keywords in Your Blog Posts
People enter certain keyword terms when searching for local products or services
You should use these same keywords in your blog posts
Will help you show up higher in the search engine results – drawing in your target market
Tip #3
Incorporate Location-BasedSEO in Your Blog
Results are geo-targeted, so this will help you capture those who are in your particular area
Include your city’s name in your blog post headlines
Don’t over-do it
Tip #4
Keep Your Posts Short and Sweet
People love high-quality content, but do not want to read lengthy, drawn-out content
Stay “on-topic”
Get all of the important points across in a timely manner
Tip #5
Use Bullet Points in Longer Posts
Break up your longer posts by using bullet points
More visually appealing
Makes content a lot easier to follow and read
Tip #6
Proofread Your Posts Before Posting
First impressions are everything
Proofread your content BEFORE posting
Look for Typos and Grammatical Errors
Unprofessional posts could turn off customers and potential customers
Tip #7
Use Images in Your Posts
People are naturally attracted and drawn to content that has images
Add images to your blog posts to spice them up and to break up the content
Tip #8
Remain Consistent with Your Posting Schedule
Once you start posting, don’t top
Do not go months at a time without posting as your audience will lost interest
Create a consistent schedule to post
Tip #9
Make a List of Blog Post Ideas Ahead of Time
Don’t let yourself run out of ideas
Set aside some time to sit down and write down at least 20 blog post ideas
Do this every so often to ensure you always have fresh ideas
Write the content yourself or outsource it
Tip #10
Provide Value on Your Blog
Keep your blog entertaining, informative, and engaging for your target audience
This will keep them coming back for more
When trying to decide on topics, ask yourself what THEY would want to know
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If you would like more information about blogging, contact me at (805) 456-8636
For a FREE Consultation
Aaron Emerson(805) 456-8636
