BEAUTY trends

42 SALERM COSMETICS MAGAZINE

15HAIR: the best

expertstricksfrom the

Salerm Cosmetics stylists from across the world share with us their best advice to get the most out of your favourite products so that your hair always shines impressively. Moisturizing, shine, split ends, repairs... What does your hair need? Our stylists respond

01Hi Repair

shampoo

02Hi Repairhairspray

REPAIR MISTREATED HAIR

No more dry and mistreated hair. The solution is Hi Repair Shampoo, a product that repairs hair from the first wash, penetrating the cuticle and adding nutrients needed to return the shine and

elasticity to hair found in a bad condition. Using the product, you can achieve shinier, softer and more manageable hair.

Wally Ramos, Miami.

If you are looking for hold, Hi Repair hairspray is perfect for any hair type, regardless of its porosity. Thanks to the hydrolysed silk proteins, it repairs, restores shine, at the same time repelling humidity. It creates a fine and light hold for the hairstyle, and you can

LASTING HOLD THAT PAMPERS YOUR HAIR

brush your hair normally because the product does not leave residues. It incorporates a protector against solar rays and is available in two strengths.

Norma Espinosa, Dominican Republic.

HAIR: the best

experts

44 SALERM COSMETICS MAGAZINE

One of the most frequent problems found in both men and women is oily hair, which affects personal appearance and is very uncomfortable. To solve this problem we should use the Biokera specific oily line, made

of its three elements: a shampoo, mask and treatment, as they are the ideal way to regulate the sebaceous gland, restoring the hair's natural balance.

Marcos Orellana, Canada.

PROBLEMS WITH OILY HAIR

03Biokeraoily line

Dandruff is that disagreeable element that appears in our hair due to an alteration in the scalp. To avoid those uncomfortable looks, the best solution would be to use the Biokera Specific Dandruff line with zinc pyrithione at the base of a

shampoo, mask and treatment. The hair returns to its silky shine without the bothersome flaking or itchiness produced by dandruff.

Lucien Martins, Houston (USA).

TO END DANDRUFF

07Biokeradandruff

KEEP THE COLOUR

Every time we apply colour we seek to make the dye last longer and keep the shine at the same time. The response is Citric Balance, a three-step treatment which on the one hand balances the pH of your hair and scalp, deeply moisturizes and, finally, closes the cuticles to the greatest degree possible for better pigment retention and shine. For technical work and also at home. Vicky Callorda, New York.

04Citric

Balance

STRAIGHTER HAIR

REVITALISE AND GAIN SHINE

Day-to-day exposure to sun and external agents causes our hair to continue losing its shine, leaving it dim and undernourished. Arganology is an excellent moisturizer which restructures damaged hair. Thanks to its components, argan and cotton oil, acts as an antioxidant which slows the hair's ageing. Apply it as often as you want: it doesn't get oily!

Vladimir Ramos, Mexico.

05Arganology

06

Today, having straight hair has become a necessity. But we need to be careful which product we apply, because some promise straight hair at a low cost, not caring if they damage the hair or make it more sensitive, and do not guarantee the expected results. The best thing is to use the Absolut Straightener composed of 87% hydrolysed keratin: you'll obtain straight hair with spectacular shine.

Carlos Juárez, Jalisco (Mexico).

Absolut Straightener

TO COVER GRAY HAIRS

The appearance of gray hairs is due to the loss of pigmentation in human hair, causing it turn white in a specific area (gray locks) or throughout the hair, in different percentages. This loss of colour is due to a decrease in melanin. On occasions, there are gray hairs which are very difficult to cover. My advice: with Gray Cover by Salerm Cosmetics, you will strengthen the action of any dyes and you will cover all types of gray hairs, including the most difficult ones. You only have to mix this vial in each application and no gray hair can resist it.

Juan Garés, Valencia (Spain).

HOW TO MAKE YOUR HAIR

HAPPY

08Salerm 21

REPAIR SPLIT ENDS

You no longer have to cut your hair if you have split ends or lack nutrition in the hair root. The solution: use the Mega-conditioner treatment by Salerm Cosmetics. Its use produces an instantaneous effect with thermo-active action, repairing hair in only 5 minutes!

Angie Corredor, Colombia.

10Mega-conditioner

EVERYDAY CARE

To show off spectacular hair daily, the ideal solution is the shampoo and mask from the Biokera Argan line. The first gives the hair natural moisture, shine and softness, while the mask improves hair elasticity. It's also sulfate and paraben free.

Jorge Machado, Los Angeles.

11Biokera

Argan

If there's something that's essential and which no salon, bag or vanity kit can leave out, it is Salerm 21. It is the definitive multi-use product that protects, moisturizes and repairs hair. It's more than a conditioner and leave-in or rinse out hydrating mask which cares for and revives hair with immediate effect. Its formula, based on silk proteins and pro vitamin B5, reaches the medulla of the hair. It protects against sun, heat, chlorine water in pools and salty seawater. It can be used daily and also helps you to untangle hair. An essential to make your hair happy.

Danny Williamzon, New York.

SALERM COSMETICS MAGAZINE 45

09 Gray Cover

46 SALERM COSMETICS MAGAZINE46 SALERM COSMETICS MAGAZINE

It doesn't matter if we have long, short, straight, curly, or wavy hair... The key to keeping the style intact is to use hairspray. The Definition Hairspray by Salerm Cosmetics is designed to maintain any hairstyle,

AND... FOR A HOLD THAT MOISTURIZES HAIR

achieving spectacular results for fine hair, as it provides volume in addition to resistance, while leaving no residue.

Mireya Ayuda, Barcelona.

15Hair Spraydefinition

PROTECTION FROM IRONS

AND HAIRDRYERSThe continued use of irons and hairdryers can damage hair if an appropriate protective product is not used. To avoid problems, Straightening Spray is the perfect ally to protect the hair fibre, leaving the hair smooth, silky and shiny. You will have your hair in a perfect state and under control.

Kenia Morales, Los Angeles.

12Straightening Spray

WELL MOISTURIZED HAIR

When your scalp is dry, the scales of the hair open and produce tangles, decreasing resistance to breakage. The best treatment to normalise the scalp is Biokera Moisturizing. Its combination of natural agents such as wheat germ, silk protein hydrolysers, pro vitamin B5 and active protectors return all the natural moisture to the skin and hair.

Josep Antoni López, Barcelona.

14Moisturizing

AGAINST FRIZZY HAIR

If you have problems controlling your hair, whether due to humidity or because it's already frizzy, Keratin Shot is your best option. It is a moisturizing treatment that restructures the strands with immediate action. Keratin Shot acts against internal and external aggression suffered by the hair root, controlling frizz. It keeps strands straight, facilitating the brushing durability and prolonging it.

Krisnel Campos, Costa Rica.

13Keratin Shot

46 SALERM COSMETICS MAGAZINE

Biokera