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TELEVISION AUDIENCE TRENDS 16+ URBAN NEPAL
NEPALI TV CHANNEL VIEWERSHIP
HOW OFTEN DO YOU WATCH NEPALI TV CHANNELS ?
March---2015 August---2015 April---20160%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Everyday
Weekly
Rarely
Never
in "everyday“ viewers from around 60% to less than 50%.
in number of people who now "rarely" or less frequently view Nepali TV channels
HOW OFTEN DO YOU WATCH NEPALI TV CHANNELS?
Everyday Weekly Rarely Never0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male Female Total
Relatively more females rarely or never watch Nepali channels
Males are more regular viewers of Nepali channels
WHICH NEPALI TV CHANNELS DO YOU MOSTLY WATCH IN 2016?
Around 60 % of urban Nepal mostly watch Kantipur Television
1st
60%
2nd
54%
3rd
21%
4th 15%
5th 10%
PREFERRED NEPALI TV GENRES
Adventure and Lifestyle
Religion
Sports
Kids
Movies
Music
Entertainment
News
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Almost all of viewers prefer watching Nepali Channels for News
News Entertainment Music Movies Kids0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Male Female
PREFERRED NEPALI TV GENRES ACROSS GENDER
A relatively higher female preference for Nepali Music, Movie and Kids programs
Males prefer News programs in comparison to females who show relatively more interest in other genres as well
POPULAR NEPALI TV GENRES AND PREFFERED CHANNELS WITHIN
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Kids
Movies
Music
Entertainment
News
0% 50% 100%
FOREIGN TV CHANNEL VIEWERSHIP
Everyday Weekly Rarely Never0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Male Female Total
HOW OFTEN DO YOU WATCH FOREIGN TV CHANNELS?
Around one-third of the female urban audience never watch Foreign channels
Males are seen as relatively more active viewers of Foreign channels than females
WHICH FOREIGN TV CHANNELS DO YOU MOSTLY WATCH IN 2016?
18%
18%
17%
30%
31%
PREFERRED FOREIGN TV GENRES
Kids
Religion
Adventure and Lifestyle
News
Music
Sports
Movies
Entertainment
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Entertainment and Movies are the most popular Foreign TV genre preferred by more than half of Urban Nepal
Entertainment Movies Sports Music News0%10%20%30%40%50%60%70%80%90%
100%
Male Female
PREFERRED FOREIGN TV GENRES ACROSS GENDER
Nearly 90% of females prefer Foreign Entertainment programs
News and Sports programs are preferred mostly by males
0% 10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
POPULAR FOREIGN TV GENRES AND PREFFERED CHANNELS WITHIN
News
Music
Sports
Movies
Entertainment
0% 20% 40% 60% 80% 100%
Email: [email protected]: +977-1-4001095/4001096Address: 3rd Floor, Bhakti Chen, Uttar Dhoka, Lazimpat, Kathmandu
Solutions Consultant does not make any claims nor take responsibility of any consequences or outcomes as result of use of this data. These data are for public viewing and are generated through a survey among 16 years and above respondents; designed with a scope, sample and purpose, thus have its own limitations
Solutions Consultant (P.) Ltd. is one of the fast growing fact-based consulting firms in Nepal. Our people are committed to assisting in any survey for commercial and developmental sectors. Please contact us if you have any further queries.
