Social Media Has Fallen

Social Media Has Fallen! The Rise of Social Messaging

If you think that all your consumers are on Facebook or Twitter,

we have bad news for you. We are entering a new social phase: Social Messaging

Rise of Social Messaging?

Social networking companies are turning their messaging applications into portals for ‘special’ purposes. They’re following China’s hugely successful WeChat app, which people use to flag

cabs, manage their mortgage, send gifts, purchase goods, and play games.

Note: 1 http://www.portioresearch.com/en/messaging-reports/mobile-messaging-research/mobile-messaging-futures-2014-2018.aspx


Portio Research has predicted that mobile messaging services will generate USD 1.279 Trillion in revenues

over the next 5 years.

Note: 2 http://www.adweek.com/news/technology/branding-potential-behind-some-mobile-messaging-s-big-players-155421


There is currently about 1.3 billion smartphones in use globally. By 2017, it’s expected that 2.5 billion users

will connect through messaging-based apps.

Note: 3 www.slideshare.net/OnDevice/messenger-wars-2


50 BILLION MESSAGE A DAY! Billions of message were sent and shared every day

via social messaging services

Note: 4 www.slideshare.net/OnDevice/messenger-wars-2

The Graphic below shows the amount of time people spent on 4 different messaging platforms.

Guess What? Social Messaging is the champion!

Note: 5 http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/

Most Popular Social Messenger (based on monthly active users)

Opportunities?

Improved Consumer Targeting

Visible Consumer Insight

Easier to ‘push’


Social media messaging apps often allow for location tracking, which is incredibly valuable for brands who are looking to target specific consumer based on a certain geographical area. Also, different apps are popular in different countries, so know

your audience and which apps they tend to prefer.


Not all social messaging apps are created equal. Each apps has their own unique features and users. Some apps emphasize pictures over videos, some emphasize

gaming or social interaction. You can target many messaging communities specifically based on your branding requirement or needs.


The ability to use social messaging apps as your tool to explore your target audience’s world is invaluable, since this is perhaps the most personal and exclusive

way they interact with others.


With social messaging, all you need to do is mine the readily and freely available data to discover what people are talking about and sharing in real time. Start by

setting up the appropriate tracking with your social media monitoring software and continue on from there.

Easier to ‘Push’

Keep in mind that social media messaging apps are a push tactic, meaning that you’re able to force messages on your audience.

This will make your message easier to reach, not to mention social messaging allows easier engagement with the user.

Easier to ‘Push’

Tailor your messaging to be more interactive – invite users into a conversation. Everything needs to be about enhancing their current conversations and making

their digital lives more interesting.

Case Study: One Direction ‘Kik’ Campaign

Last year, One Direction launched its first mobile messaging campaign on ‘Kik’, one of the most popular mobile messaging apps on U.S and U.K.

The campaign ended up driving more than one million unique installs of the One Direction Kik experience, 2.4 million visits to the campaign experience inside Kik,

and $1 million in earned media value. The 1D Kik chat room remains extremely active as fans continue joining the

community.

Case Study: Ada Apa Dengan Cinta Line Campaign

In 2014, Line Indonesia launched Ada Apa Dengan Cinta (AADC) campaign. The campaign started with YouTube mini drama launch, after the video gain an

immense popularity, Line launched various AADC sticker set. The campaign created a gigantic buzz including over a million tweets, worldwide

trending topic, over 1000 facebook posts, and 20,000 instagram posts. Also, AADC soundtrack suddenly (back to) becaming one of the most downloaded

track on iTunes.

Note: 6 http://www.statista.com/statistics/274659/forecast-of-mobile-phone-users-in-indonesia/

Mobile Messaging in Indonesia

Indonesia is one of to most desirable market for mobile messaging apps. In 2018 it is predicted that Indonesian mobile user will reach 200 million, and

almost half of them will use mobile messaging apps. This is a challenge and an opportunity at the same time.

Note: 7 http://www.statista.com/statistics/258749/most-popular-global-mobile-messenger-apps/

Mobile Messaging in Indonesia

The top 3 mobile messaging apps of Indonesia are: WhatsApp

BBM Line

Choose you platform wisely.

Moving Forward The time is ripe to ‘try-out’ the social messaging platforms. Familiarize your brand

with the new environment. Capture the market early so that you will stand out amongst your competitor. Now is the best time move past social networking and

focus on social messaging.

Moving Forward

Don’t look back, eyes forward, embrace the future. Social messaging is a throne ripe for the taking.

Time to be the king.

PRIZES THANK YOU

PT. Idea Imaji Persada Parahyangan Business Park Blok D No. 3

The Suites Metro Jl. Soekarno Hatta No. 689B Bandung 40286

(+62 22) 87793157 / 87793158 [email protected]

www.ideaimaji.com

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Social Media Has Fallen