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Packaging to Attract New Consumers to a Product or Category

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http://www.thedrum.com/news/2015/08/07/how-diageo-s-head-design-harnessing-visual-recognition-drive-marketing-effectiveness

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They aren't influenced at all by advertising

They would rather buy a car and lease a house.

They review blogs before making a purchase

They value authenticity as more important than content.

They want to engage with brands on social networks

They want to co-create products with companies.

 They are using multiple tech devices.

They are brand loyal.They expect brands to give back to society

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WHAT DOES WHITE SPACE LOOK LIKE?

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