SHOPPING PATTERN OF CONSUMERS

STATIONERY SHOPS

LOCATION

Smart Stationery Shop, Thane New Om Stationery, Vashi Kirti Dhara Stationery, Mulund Prince Collection, Thane Prakash Book Depot, Nerul Suresh Stationery, Sion Mamta Collection, Thane Gaurav Stationery, Nerul Vandana Stores, Sion Akshay Xerox and Stationery, Trombay

RESEARCH OBJECTIVE

• To find out potential consumers• To find out major product sold• To find out the mode of payment used• To find out the amount spent by a buyer

SAMPLE SIZE• On an average 3

customers were observed from each of the 10 stationery shops

OBSERVATION

Major customers:a. students(70%)b. office staff(20%)c. parents(less than 10%)Average age 7-40yrs.

OBSERVATIONMajor items bought:

a. Office stationery

b. Xerox

c. Printouts

d. Gifts

OBSERVATION• Average amount spent

is between Rs.10/- to 500/-

• Cash is the major mode of payment.

Buying pattern of the customers:

a. Loyalty

b. Frequency

c. Time

OBSERVATION