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B R A N D F U N D A M E N T A L S Y E A R 2 0 1 6

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ShambhalaB R A N D F U N D A M E N T A L S

This  help  to  the  guidance  of  the  brand  in  all  it’s  aspects  and  areas.    

It  is  exclusive  for  internal  use  of  the  brand.

L E A R N

Barcelona

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A B O U T U S

O U R P U R P O S E

O U R M I S S I O N S T A T E M E N T

O U R M A N I F E S T O

O U R E S S E N C E

O U R S P I R I T

O U R V A L U E P R O P O S I T I O N

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INDEXB R A N D F U N D A M E N T A L S

O U R B R A N D V A L U E S

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ABOUT USB R A N D F U N D A M E N T A L S

Dreamed and & raised in Barcelona, we are an yoga-inspired activewear brand

founded with a meaningful purpose:

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BRAND PURPOSEB R A N D F U N D A M E N T A L S

Embrace innerself discoveries.

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B R A N D F U N D A M E N T A L S

OUR MISSION STATEMENTWe are inspi r ing people to g e t a c t i ve by br inging s t y l i s h a n d f u n c t i o n a l a c t i vewe a r c l o t h e s as wel l as enhancing yo g a and body act iv i ty as a way to personal development .

“EVERYTIME  YOU  THINK  ABOUT  YOGA,  YOU  THINK  ABOUT  SHAMBHALA”    

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BRAND MANIFESTO

B R A N D F U N D A M E N T A L S

We accept with grace the chal lenge of l i fe . We stand for joy in a continuously explorat ion. We listen to our guts and emotions as a route to our dest iny. We cherish freedom and we embrace free souls . We celebrate wonder , natural beauty and posit iv ism. We move honest ly into our bel iefs . We imagine a tremendous power to change by doing i t together . We believe there is no end for self-fulf i l lment . We trust our body as the expression to new discoveries .

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BRAND ESSENCE

B R A N D F U N D A M E N T A L S

Unlimited

Shambhala   is   a   mythical   place   in   the  

“mythical   place   hidden   in   the  Himalayas”.  

In  Sanskrit,   Shambhala  means  a   “place  of  peace”  or  a  “place  of  silence”.

Discoveries

Not  only   is   it  a   “physical  place”  but  also  a  

state   of   “enlightenment”   where   only  

individuals  with  the  appropriate  Karma  can  

reach  and  experience  it.

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BRAND SPIRITC O N S C I O U S E X P L O R E R

B R A N D F U N D A M E N T A L S

We  are  devoted  to  be  aware  of  every  step  we  make,  and  we  are  willing  to  evolve  and  seek  to  experience  with  joy  an  authentic,  health  and  active  fulfilling  life.  

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“ I W I S H T O L I V E A

L I F E T H A T C A U S E S

M Y S O U L T O D A N C E

I N S I D E M Y B O D Y . ”D E L E O L A N U B I

BRAND SPIRITB R A N D F U N D A M E N T A L S

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VALUE PROPOSITIONB R A N D F U N D A M E N T A L S

F U N C T I O N A L I T Y & F I T T I N G

H O N E S T P R I C E S & T R A N S P A R E N C Y

T R E N D Y D E S I G N

C R E A T E D I N B A R C E L O N A

Get active to find unlimited discoveries

I n s p i r e d   b y   t h e   f r e e d om ,  f r e s h n e s s   a n d  m i n d e d   o p e n  o f   t h e   c i t y ,   o u r   p ro d u c t s   a r e  1 0 0%   d e s i g n   i n   B a r c e l o n a .  

We   a re   c omm i t t e d   t o  b r i n g   i n n o v a t i o n   a n d  

s t y l e  w i t h i n   e v e r y   n ew  p ro d u c t   c o l l e c t i o n .  We  

l o o k   t o   i n s p i r e   p e o p l e   t o  g e t   a c t i v e  w i t h  

S h ambh a l a ’ s   d e s i g n .  

Ou r   p ro d u c t s   a r e  c a re f u l l y   d e s i g n  w i t h  s t r e t c h ,   f i t ,   b e n d ,   a n d  c om fo r t a b l e   t e x t i l e s  f o c u s e d   o n   b r i n g i n g   a  g r e a t   b o d y   s h a p e   a s  we l l   a s   f i t t e d   f o r   a n y  

k i n d   o f   a c t i v i t y .    

Y O G A - I N S P I R E D B R A N D

We   s t r i v e   t o   b e   t r a n s p a re n t  i n   a l l   o u r   c omp a ny   a c t i v i t i e s .    We   a re   c omm i t t e d   t o   t a ke  

c a re   o f   e v e r y   p ro c e s s   o f   o u r  p ro d u c t i o n   a n d  

m a n u f a c t u r i n g   l e a d i n g   t o   o u r  c u s t ome r s ,   e x c e p t i o n a l  p ro d u c t s   a t   a   f a i r   a n d  

t r a n s p a re n t   p r i c e .  

We   b e l i e v e   i n  Yo g a   a s   a  w a y   t o   d i s c o v e r   o u r   b o d y ,  

m i n d   a n d   s o u l .   I t   i s   a  c o n s t a n t   c o n q u e s t ,   i t  

b r i n g   u s   t h e   p o s s i b i l i t y   t o  d o   t h i n g s   t h a t  we   n e v e r  d i d   b e fo re .  We   b e l i e v e   i n  Yo g a   a s   a   n ew   s t a r t ,   a s a  

w a y   t o   i n n e r   s e l f  d i s c o v e r y .  

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E v e r y t h i n g   w e   d o ,   i s   b e c a u s e   w e   c a r e .    

E v e r y t h i n g   w e   d o   i s   b e c a u s e   w e   a r e   c u r i o u s   t o   e x p e r i m e n t   n e w  

t h i n g s ,   a n d   f i n d   n e w   w a y s   t o   l i v e   f u l l y ,   k n o w i n g   a n d   d i s c o v e r i n g  

o u r   c a p a b i l i t i e s   b y   g e t t i n g   a c t i v e   w i t h   o u r   b o d y .  

OUR BRAND VALUESB R A N D F U N D A M E N T A L S

SPIRITUAL CONCIOUSNESS

CARING CURIOUS & CREATIVE

JOYFUL POSITIVISM

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CURIOUS & CREATIVE

B R A N D V A L U E S

     

Curiosity   is  our  mindset  of   l ife.  Curiosity  make  us  try  things  for  the  f irst  t ime.  Curiosity   lead  us  to  do  ult imate  explorations,  Curiosity  make  us  give  up  and  start  over  new  with  mind  opened.    Curiosity  make  us  free,  make  us  move.    

Curiosity  make  us  create.    

Keywords:  #try  #begin  #explore  #discover  #innovate  #openminded

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CARINGB R A N D V A L U E S

We  care  about  every  step  we  take.    We  care  about  the  planet  by  being  

committed    to  continuously  advancing  social  and  environmental  standards  across  

our  supply  chain.    We  care  about  our  customers  by  being  

transparent   in  our  way  of  doing  business  and  by  giving  the  utmost  design  and  

qual ity  of  products.    

Keywords:  #sustainability  #eco  #care  #give  #solidarity

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JOYFUL POSITIVISM

B R A N D V A L U E S

Excitement  &  Happiness   is  contagious.  Being  posit ive   is  our  never-­‐ending  mood.  We  want  to  share  the  power  of  posit ive  energy  and  our  vibrant  way  to  see  and  

enjoy  l ife  within  our  designs  and  communication.    

KeyWords:  #smile,  #happiness,  #joy,  #enjoy  #energy  #vibrant  #colorful  

#contagious    #gratitude  #youth  #freshness

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SPIRITUAL CONCIOUSNESS

B R A N D V A L U E S

Keywords:  #self-­‐awareness  #self-­‐discovery  #shambhala  #wisdom  #self-­‐fullfilment  

#plenitud

We  encourage  U-­‐time  We  are  motivated  to  push  people  to  

have  more  t ime  for  them  in  order  to    be  aware  of  one’s  environment,  body  and  l ifestyle.  We  bel ieve  the  more  we  know  ourselves  the  more  we  are  wil l ing  to  experience  new  things  and  share  

moments  with  others.  

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BRAND VALUES MIXB R A N D F U N D A M E N T A L S

C U R I O U S & C R E A T I V E Design,  Brand  Communication,  Product  Design,  Influencers

J O Y F U L P O S I T I V I S M

C A R I N G

S P I R I T U A L C O N S C I O U S N E S S

Message,  Design,  Brand  Communication,  Product  Design,  Influencers

Supply  Chain,  Packaging  Design,  Product  Design,  ONG  Collaborations  

Message,  Brand  Communication,  Product  Design

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