Salerm Cosmetics Magazine (english)

40 SALERM coSMEticS MAgAzinE

BY MY

BEARD!

for him

SALERM coSMEticS MAgAzinE 41

BY MY

BEARD!

photos: david martínez

Aim: to grow a beard and look as ‘in

die’, ‘hipster’

and ‘trendy’ as our model. Get inspired by ou

r ideas

created by Juanjo Ruzafa for S

alerm Cosmetics

photos: david martínez wig AnD

colouRAn urban, dynamic look, ideal for

long hair, which on this occasion, we suggest

sweeping back to the nape of the neck.

On the page on the left: Andrea offers us

a hipster look, with hair that is long at the top

and razor-graduated from the mid-length

to the ends, then dried with a diffuser to

bring out its natural waves. Argan by Salerm

Cosmetics as the finishing product provides

shine and softness.

42 SALERM coSMEticS MAgAzinE42 SALERM coSMEticS MAgAzinE

spiRitgEntlEAn intellectual look, with a long

layer on top and graduated

from mid-length to the nape

of the neck, styled into

enhanced waves with Crème

Mat, by Salerm Cosmetics.

To condition and stretch out

the whiskers of the beard

we used Keratin, by Salerm

Cosmetics. And, to highlight

the moustache, we stretched

the ends outwards.


Ph

oto

s: D

avid

Mar

tínez

Ass

ista

nt:

Raú

l Tej

ero

Hai

r: J

uan

jo R

uza

fa M

ake

up

: Nu

ria

Cés

ped

es

Sty

list:

Án

gel

Cab

ezu

elo

Mo

del

: An

dre

a M

arca

ccin

i

Rock &

‘BEARD’A fresh look, with sporty

naturalness and provocative, with

a shorter beard that is bushier

in the centre, and the whiskers

textured at the ends with a base

that is still long. As a final product,

Fixation Gel Mémoire by Salerm

Cosmetics, which achieves the

finishing touch for staying in place

and the wet look desired.


Why are barber shops on the rise? Trends and fashions

run in cycles and repeat themselves. The old stuff comes

back again and, today, old school or retro fashion is having

more impact than ever and is right on trend. And this is

where the barber shop plays a very important role. This

popularity has to be made the most of and maintained so

that barber shops stay around forever.

What is a man looking for when he goes to a barber

shop? Specific services, being served and treated like a

man, elegant, professional and somewhere where they speak

his language. Today men have identified themselves as men

and they have a defined aesthetic personality. We understand

that personality and we capture it faithfully in our work.

As for the cut, what styles are being worm this season?

Defined and clean cuts, with sections separated from each

other, bushy beards and moustaches, mixtures of styles from

different decades and carefully crafted hairstyles.

What advice would you give to a man for looking after

his beard, moustache or sideburns? Wash and

moisturise them and, of course, visit your trusted barber

regularly. This will ensure that you always look splendid.

Men appear to have rediscovered barber shops. Why is this, in your opinion? It’s true that a few years ago barber shops were going through a rough patch, and the image of the professional barber was even becoming undervalued. Now it’s become popular to visit a barber shop with that vintage flavour and quality premises. Men like it! In our current salons we are trying to generate that atmosphere of quality and being up to date, integrating the touch of the mirrors, chairs and carefully thought out details that always keep us company.

Which services are most in demand? Shaves and haircuts have become a standard service. But a man comes to a barber shop to have his own space, a sensory experience. Grooming is popular, a word that combines three concepts: a clean hair cut, care and the condition our skin is in, and, finally, sideburns, eyebrows, moustache or beard. Accompanied by professional advice about the latest in cosmetic treatments, hair treatments and styling products, which are becomingly increasingly popular among men.

And what will be in fashion this season? This autumn-winter the general trend will be for the nape of the neck to be polished and bare, but without the hair being too short and fuller on the top. Big hair and quiffs will also be worn on the top of the head, using strong styling products to keep the hair firmly under control. On mid-length hair, waves and curls will predominate, flowing hair with touches of gentle styling products. As for beards, they will be long and bushy, moustaches handlebar style with the ends pointing upwards, sideburns as far as the mid-ear to make the features look more masculine and, of course, eyebrows worked at the bottom to lighten up the gaze. How should a beard or moustache be looked after? It is

just as important as looking after the hair. It has to be washed with specific shampoos, styled and dried. After this routine the whiskers have to be softened and the skin below has to be moisturised using an oil for beards, such as those that contain jojoba oil.


pERRuquERs (llEiDA)lluís

MY BARBER

pEluquERos (BARcElonA)

RuzAfA cREAtoR of sAlERM

looks

e’re not talking about a three-day

beard, untidy and unkempt. Facial hair

has to be cultivated with flair and elegance, in accordance with current aesthetic norms, which demand that it looks impeccable even in informal situations.For this, there is nothing better than putting yourself in the hands of a professional expert in shaping and giving life to that mass of hair using a shaving brush and a razor. Yes, barber shops are in fashion and they are experiencing a new golden age thanks to male clients

W

Le BarBier des fauBourgs Paris

In the very heart

of the Montmartre

district of Paris, a

chic, zen, high class

salon for looking

after facial hair.

10, rue Letort.

Paris (France)

for him

who are looking after themselves more and now make regular use of grooming and wellbeing treatments.Prices for trimming moustache, sideburns and beard tend to vary between 5 euros (thinning out the moustache) to 30 euros (for a good old fashioned shave). Add to this a whole range of treatments together known as grooming. This English concept encompasses male skincare and matching the hairstyle to the facial hair (hair maintenance). As well as their services, modern barber shops tend to coincide in their interior design inspired by old-style establishments, in which vintage furniture with masculine lines prevails, always marked by the imposing leather and iron chairs where they seat themselves to be carried away by an impressive choreography of movements that guarantee exquisite pampering for the face: facial hair trimming and facial massage, combination of hot and cold towels, application of essential oils… That’s the reason why they say that a shave from a barber is one of the greatest pleasures a man can experience.

the

be

st

Moustaches and beards have

returned to the ‘coolest’ faces,

forerunners of a trend that has

been rediscovering ‘retro’

for some years and one

to which everyone from

‘hipsters’ to perfect ‘gentlemen’

is succumbing. These are good

salons specialising in caring for

beards, goatees and sideburns

TexT: Laia Zieger PHOTOS: agencies/ archive


www.lebarbierdesfaubourgs.fr


+ barbershops

La barberIa de grÀcIa

(barceLona)

Torrent de l’olla, 198

www.labarberia.net

eddyPaTry (benIdorM)

Sant antoni, 3

www.eddypatry.es

La barberÍa de Iván

(MadrId)

José abascal, 35

www.barberiadeivan.com

MaLayerba (MadrId)

Plaza dos de Mayo, 3

www.barberiamalayerba.es

Holland

newyork barber ShoP

(roTTerdaM)

koninginnenhoofd, 1

www.newyorkbarbershop.nl

Italy

bULLFrog (MILan)

via Thaon de revel, 3

www.bullfrogbarbershop.it

anTIca barbIerIa PePPIno

(roMe)

via della vite, 33

www.anticabarberia.it

Mexico

barberÍa caPITaL (dF)

Monterrey, 118

www.barberiacapital.mx

La barberÍa (veracrUz)

av. Palmeras, 163

www.labarberiamexico.com

Joe’S barberShoP

(chIcago)

2641 w. Fullerton ave. www.

joesbarbershopchicago.com

SharPS (new york)

119 w 56th St Manhattan

www.sharpsbarbers.com

PankhUrST (London)

10 newburgh Street

www.pankhurstlondon.comThis luxury chain, with branches throughout canada, describes itself as “a Palace” for the best shave. www.manesociety.com

Mane Society Salon&Gentlemen’s QuartersBolton (Canada)

Spain

United States

United Kingdom

andr&s.enoBarBeria Barcelona

andrea varini and karima Sorrenino, an Italian couple settled

in barcelona, are the creators of this curious shop that offers

the possibility of tasting and buying great wines while

you enjoy your treatments. They have just opened new

premises, 109 (Mare de déu del Pilar, 15, also in barcelona),

a barber shop combined with a tattoo studio and an art

gallery. colomines, 6. barcelona.

a traditional barber shop offering a classic shave.carranza, 21 (Madrid)

Barbería San Bernardo Madrid

This is where the hollywood stars come to get

their beards and moustaches treated. brad Pitt

is one of their clients. www.baxterfinley.comBaxter F

inley Los Angeles

www.facebook.com/AndresEnobarberia

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Salerm Cosmetics Magazine (english)