1. SummerF.a.B
Fashion.and.Beyond
By: SubrinaYadram & RamandeepSidhu

2. Perspectives
Internet marketing is a growing marketing tool.
Social media is a very popular tool and is a method to promote a companys product or service.
Smart phones are an easy way to access social media, and keep you up to date.

3. Overview

4. Blog Topic
Is About our opinions on fashion, accessories, food and beyond.
We comment and post pictures of our favourite styles and get you ready for summer.
YouTube videos of other youtubers videos are uploaded to our blog post.
Summer F.A.B blog has a tab with links to websites mentioned in our posts.

5. Persona
SummerF.A.BGirls. Fun, flirty and trendy.Fashion, shoes and accessories.Want to be stylish and a trendsetter.Must love being unique and fashion forward.

6. Blog Titles
FA Favourite Nail Polishes!
Hairstyles
Rompers, Crop Tops & Maxis...Oh My!
Clothes
Makeup
Summer Scents...So Hot!
FAB Summer Drinks
Summer FAB Desserts
FAB Summer Shoes!
FAB Accessories

7. Facebook

8. Twitter

9. YouTube Channel

10. Metrics from Google analytics
All Visitors
Graph :
June 1, 2011 July 21, 2011
How many page visits -63 page views
- 67 Unique Visitors-261 page views- 3.14 average of page view -00:05:38 time on site - 45.78% Bounces rate- 80.72% New visits

11. Metrics from google analytics
How was Summer F.a.B blog viewed? -Internet was 78 visits at a percentage rate of 89%
-Safari visits were 5 at a percentage 5%
-Firefox visits were 3 at a percentage 3%
-Blackberry9700 visits were 1 at percentage 1%
Web Browsers

12. Metrics from Google analytics
New & Returning Visitors
Returning Visits was 16
New Visitors was 67

13. Ice Rocket
From the date ranked we had 5 views in 3 days

14. Hits & Visits- Day-by-Day Ranking
Results for the day to day rank was not calculated.

15. Business Review

16. Blog
Summer F.a.B blog has been ranked
89 out of a 100

17. Top 5 page views
1
2
3
4
5

18. FaceBook
Our Facebook page had only 2 Likes
It was not effective than Twitter

19. Twitter
Twitter counter number of followers are 8
Our twitter grader had a grade of 25 out 100

20. YouTube
The highest viewed page views had more YouTube videos.

21. Recommendations

22. Website
Summer F.A.B will not have a website!
www.summerfab.ca

23. Blog
Changes to our blog:
Add more different trends
Our own YouTube videos
Attractive pictures
Use other blog websites:
Tumblr

24. SEO
Strategies to improve search ranking
Have more search ads
Have more specific key words related to Summer F.A.B blog

25. Pay Per Click Ads

26. P.P.C (Pay Per Click Ads)
Text ads
Display Ads
Key Words
Competition
Have more catchy text ads for example:
Enjoy summer? Need new ideas? Check out our Summer F.a.B blog for 2011 trends!

27. Display
1. Aldo.ca
2. Elle Magazine.ca
3. Food Network.ca
4. Garage.ca
5. H&M.ca
6.trendhunter.com
These are the top 10 website we recommend , where our ads should be display.
As well ours products that were mentioned in the blogs can be found at these websites.

28. Social Media
How social media can help our blog succeed?
gain more people to like our page, so we will know to continue posting blogs, or change anything that our viewers don't like
To increase more views on facebook, direct the links onto the facebook page

• Twitter is ranked higher views than face book.
• 29. Get to people totweetnew trends they see and we'll post it on our blog