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‘Q’ MAGAZINE READER PROFILE
By Sophie Rudd
THE UK’S NO.1 MUSIC MAGAZINE
A BRIEF HISTORY• ‘Q’ is a music magazine published every month in the UK• Founders: It’s the older sister of ‘MOJO’ music magazine and was founded by
Mark Ellen and David Hepworth. • First published: it was first published in October 1986 by the ‘Emap’ media
company.• Why was it published?: ‘Q’ was first published by Ellen and Hepworth at a time
when they felt extreme dismay at the attitudes of the music press at the time.• Target Audience: the magazine was ultimately created as the founders felt
dismayed for the older generations who were the pioneers of collectors – buying up as many CD’s as possible, because they felt immense joy at collecting such precious items.
• Why did it sell so well?: the arrival of ‘Q’ magazine saw a newer and much more higher standard of photography and production of which people hadn’t noticed before.
• Original title: ‘Q’ was originally titled ‘Cue’ (as in cueing a record to play) – but the choice to give the magazine a one-letter title came as part of its marketing technique, which ultimately explains why, today especially, the magazine appeals to so many people on supermarket’s magazine stands.
• New Owners: In January 2008, ‘Q’ was sold onto ‘Bauer’ which also owns/produces ‘MOJO’.
THE ‘Q’ READER• Gender Appeal: despite the fact, as ‘Q’ magazine has progressed, it has become
more and more subservient to the range of youth subcultures which has cropped up over the years, e.g; artists such as Adele and Cheryl Cole (members of the pop subgenre which stereotypically appeals to the market of teenage girls), to the more expected featured artists of Coldplay, Noel Gallagher and The Beatles (which would appeal to the target audience the magazine originally aimed itself at – i.e; CD buyers/collectors).
• Gender Majority: so, even though the magazine has progressed over the years; featuring artists which reach out to a much wider demographic, the magazine still appeals predominantly to males (roughly 70%).
THE ‘Q’ READER• Age Appeal: if one looks once again at
the magazine’s specified target audience when ‘Q’ was first created – it aimed itself at those who collected CD’s and Vinyl records – the older generations, who were youngsters especially at the time of bands such as The Rolling Stones and The Beatles, who have frequently been issued as main artists on the magazine’s front cover.
• Age Appeal: Therefore, it could be stated that – as the magazine has progressed and featured more and more current artists, which appeal to a much wider-scale audience demographic – that can explain why the majority of readers are aged 15-24 (35.5%).
SOCIAL MEDIA ACCESS• There are many ways in which fans/readers can access ‘Q’; - Apps: for iPhone, iPad and Android - Subscription service - Online and Mobile Sites - Live Events - Music awards - TV channel
• This wide range of reader access through online apps, social media and print means ‘Q’ appeals to a mass audience like no other (hence the magazine’s status of “The UK’s no.1 music magazine”). In addition, 29 years of monthly magazines, containing the most up-to-date artists (along with the legendary classics) all which come with the most exclusive interviews and content, means that ‘Q’ is a highly respected and trusted brand across the country.
‘Q’ MAGAZINE STATISTICS
‘Q’ music magazine has gained extreme popularity over the years; here are a few statistics about the magazine’s popularity – online, on social media, and across the country.TWITTER FOLLOWERS = 117’949TOTAL NO. OF FACEBOOK PAGE LIKES = 106’739INSTAGRAM FOLLOWERS = 6’422YOUTUBE SUBSCRIBERS = 4’016
SUBSCRIPTION SERVICE• YEARLY SUBSCRIPTION SERVICE (PRINT EDITION ONLY);
- £27.00 (Annual Direct Debit) = Get one magazine a month, for 12 months a year, delivered straight to your door + possibility of receiving exclusive gifts you wouldn’t get in store + a saving of £23.30 a year (46%).
• YEARLY SUSBRIPTION SERVICE (DIGITAL EDITION ONLY);- £27.00 (Annual Direct Debit) = Get one digital version of ‘Q’ magazine a month, for 12 months a year, available for you to download on any device + take it anywhere you want + experience exclusive interactive galleries/videos/music links, enabling you to listen as you read + a saving of £20.88 a year (46%).
• YEARLY SUBSCRIPTION SERVICE (Q PRINT AND DIGITAL PACKAGE);- £32.00 (Annual Direct Debit) = a double subscription for a fraction of the cost: receive one magazine a month (delivered straight to your door – in print) + one digital version of the magazine a month (available to download on any device, to have wherever and whenever you want) + investment in the best deal of them all + a saving of £63.76 a year (68%)!
THE ‘Q’ MUSIC AWARDS• The ‘Q’ Music Awards are run annually by the magazine itself. Since they began in 1990, they
have became one of Britain’s largest and most publicised music awards. The awards have spread across several locations; including the likes of Abbey Road Studios – and, most recently, The Park Lane Ballroom.
• The awards celebrate the biggest and the best artists – from the most current stars including Sam Smith and James Bay, to the older greats of our country’s history – such as Queen.
• This is one of the only music award events which celebrates the artists themselves. Artists who have won in the past years include Paolo Nutini (2014 – Best Track “Iron Sky”), Muse (Best Act In the World Today) and Take That (Hall of Fame award).
