FINDING

Feet (IN) FASHION

YOUR

Copyright © Finding Your Feet Fashion Ltd. All

Rights Reserved Worldwide.

www.fyffashion.com

THE HISTORY

BEHIND THE

NAME

Finding Your Feet Fashion (FyFF) is the brainchild of

Jane Larbi. Jane’s inspiration came from receiving the prestigious Diana Award in 2006, a charity which was

established in 1999 in honour of the late Princess for her work with charitable organisations and who in later

years became a world fashion icon.

After Jane received the Award for her work within the

community which harnessed young people to collaborate on their love of fashion and provided

inspiration for many other young designers, Jane

wanted to give something back to the Award for their continued support in her tireless efforts to support

talented young individuals and went on to produce the first ever Finding Your Feet Fashion show in 2009 at

Movida.

Finding Your Feet Fashion

(FyFF) is a social enterprise and limited company providing young people with exposure to the fashion industry and experience in all aspects of events

management from marketing to choreography, stage design to project management. The event showcases the work of creative, innovative and unique graduate designers,

who are at the start of their journey in the fashion industry and provides introductions to established designers and fashion industry experts who can help realize their dreams

of a career in the fashion industry.

WHAT IS IT ALL ABOUT?

Jane’s vision was simple; to launch a unique platform to help young students fresh out of college and

university, (including the London College of Fashion and Central St Martins), the chance to showcase their

collections alongside already established designers. This gives the graduates the opportunity to not only

exhibit their work, but to meet with fashion industry experts. At the same time, Jane did not lose sight of

wishing to raise money for the charity that had helped her progress in her love of fashion and so used the

fashion show event to also raise money for the Award on the evening through ticket sales and auction prizes. Such was the success of the evening, which was attend by many fashion and beauty experts, luxury

brands & corporate sponsors (see end page of sponsors to date) including a whole host of VIP guests, that

Jane decided to turn her simple vision into reality and incorporated the company Finding Your Feet Fashion

(FyFF) in 2011.

www.fyffashion.com

To date Finding Your

Feet Fashion, has

notched up 3 shows,

and has raised over

£35,000 for various

charities with a 4th

show confirmed for 20th

September, with

introductory host and

special guest, Zac

Goldsmith, in aid of Kids

Out and School Food

Matters.

Why are we doing this?

The unique selling point of the shows is that they are accessible to those in the wider student

community as well as the general public but crucially, those within the industry. The graduates

not only get the chance to showcase their collection alongside established designers, but the

graduate also gains the experience of exhibiting outside of the university environment, at

virtually no or minimal cost to them.

Director and FyFF Partner, Lyndsey Gregson, who worked with Jane across the shows states:-

“Finding Your Feet Fashion is a social enterprise which provides graduates with the opportunity

to showcase their collection with a unique twist: not only is the show accessible to those in the

wider student community, it also provides a platform from which our countries talented young

designers are given the opportunity to meet established designers and show their work to

fashion industry experts. This gives graduates who might not otherwise get the chance to

exhibit in a forum which they can use as a stepping stone. Given the escalation of university

fees and the costs involved to create collections to be exhibited at events we help bridge that

crucial gap between graduates and the industry.”

For Jane Larbi, founder and Director

of FyFF, Finding Your Feet Fashion is

all about recognising excellence in

fashion.

“It is a personal honour and an

absolute pleasure to highlight the

talent of graduates, which is what

we do and what I wanted to

personally set out to do with FyFF.

Ultimately it is about helping young

people in the fashion industry

develop their skills and training in all

areas from media to design to work

together, and to believe in

themselves and their abilities.

Through the show, the annual and

the way in which we work with other

professional bodies such as

universities and fashion houses,

students can gain more exposure to

those in the fashion industry in order

to help get their first step on that

very important career ladder”

www.fyffashion.com

Guests watched collections

and pieces from amazing up

and coming designers;

Amy Worley

Alexandra

Hamilton

AN –GE

Contributions to the silent

auction and raffle were

provided by;

Lorraine Goddard

Folli Follie Nicole Farhi

Unlisted London

Amount raised for the charity;

£9,000 on the night

FyFF launched with its first show on 4th November 2009 at

Movida, London. Guests were provided with complimentary

champagne canapés.

Nicole Farhi,

Paul Smith,

Lipsy

Tory Burch Theory

Sub Couture

The show was combined with the following

established designer’s collections;

Nicole Farhi,

Paul Smith,

Lipsy

Tory Burch

Theory

Sub Couture

CASE STUDIES:

FyFF 2009

MOVIDA, LONDON

Bathsheba Spool

Camilla Pryce

BOT I LAM

Claire Tilling,

Claire Tilling,

Danielle Mazin

Louise Crokett

Vivian Cheng

StaRrich Couture

Takafumi Suziki

www.fyffashion.com

Again, guests saw fabulous collections from London’s best new graduate talents;

Sophia

Anastasiou

Kalina Blajeva

Dawn Edwards

Contributions to the silent

Auction and raffle were

provided by;

Sinitta

Khiels

Lush

Unlisted London

Amount raised for charity;

£11,365 on the night

Celebrity guests included;

Sinitta, Andrew Cowles,

Jason Gardiner, Richard

James and Vanessa White

from The Saturdays.

In 2010, FyFF took place in Jalouse on the 4th November.

Guests were treated to shoe themed cupcakes and live music

by Sharon Stone and Laura Comfort.

Nicole Farhi,

Paul Smith,

Lipsy

Tory Burch Theory

Sub Couture

Jane Gowans

June Kim

Gemma Land

Kimberley

Pattinson

Kelly Pearson

Susan Penn

Naama Rietti

Claire Tilling,

Francesca Warren,

They were supported by established

designers;

Nicole Farhi,

Karen Millen

Ben Di Lisi

Paolita

Trousers London

CASE STUDIES:

FyFF 2010

JALOUSE, LONDON

www.fyffashion.com

Guests once again saw

amazing collections from up

and coming designers;

Ania Maria

Różanowska

Buket Ockay

Diana Oancea

Contributions to the silent

auction and raffle were

provided by;

The Chelsea Club

The Broad Gallery

The Ritz Hotel

Jaeger

Marie Claire

Fenwicks

Moschino

Amount raised for the charity;

£10,635

FyFF’S third show took place at the Kensington Roof Gardens in

October 2011. Guests were treated to the musical talent of amazing

new band Ivyrise. Introduced by Guardian and New Statesman

columnist and comedienne Shazia Mirza and hosted by Deborah

Hall.

Howra El-Sekaifi,

Johanna Posselt-

Walsh, Mark

Williams

Micol Ragni,

Nikita Karizma,

Sarah Elizabeth

Carter Thidarat

Kaha

CASE STUDIES:

FyFF 2011 KENSINGTON ROOF GARDENS, LONDON

Alongside the fresh new talent that showcased their work, were established designers;

Nicole Farhi,

A Suit That Fits

SABBS London Karen Millen

www.fyffashion.com

REGULAR SUPPORTERS

Press and Media

o

The volunteers that help with the

shows who are not graduate designers

showing their collections, are broken

down into categories that are in line

with their chosen career path. This

year we have divided the categories

into the following sections below;

Inspiring Young People

www.fyffashion.com

FyFF is ultimately about helping young people... ....in the fashion industry to develop their skills and training in all

areas from media to design ....work together to believe in themselves and their abilities

Press

Modeling

Designing

Media

Stage Management

Production

Make up

Volunteers

Journalism

Each of these categories is specifically tailored to suit the needs of young people who want to get involved with the project. At the end of the fashion show, they have concrete work experience to

put on their CV’s. All groups will liaise with each other making sure that everyone is up to date with the correct information and all channels of communication have been covered under the guidance of the professionals who are staging the event.

e

FyFF 2012

FyFF – the Event…..

Finding your Feet Fashion, is pleased to announce that this year’s Autumn

2012 show will take place at High Road House, Chiswick on 20th

September, with special guest and introductory host, Zac Goldsmith, and

once again will be partnering (supported by) leading International luxury

fashion designers, Nicole Farhi and Karen Millen.

FyFF – the Fashion Show…..

This year, we have selected a limited number of up and coming graduate

designers to show their collections for 2012/13. Designers confirmed and

in no particular order are:-

Nikita Karima

David Ross

Ania Maria Różanowska

We also have a unique

opportunity to view the collection

of one of our earlier designers

who has progressed far in the

industry;

Tina Lobondi

These are but a few of the

talented and exemplarily

designers we choose from

various colleges and universities

across the UK including, Central

St Martins and London College of

Fashion, amongst many who

submitted their pitches for

inclusion in the autumn show.

FyFF – the Evening….

Guests on the evening will enjoy

a champagne and canapés

reception, a goodie bag as a

token of our thanks for their

support, whilst enjoying the

wonderful surroundings of High

Road House, with a silent

auction at the end of the evening

to raise money for the two

chosen charities, ‘Kids Out’

www.kidsout.org.uk and ‘School

Food Matters’

www.schoolfoodmatters.com

www.fyffashion.com

Press

Modeling

Designing

Media

Stage Management

Production

Make up

Volunteers

Journalism

Each of these categories is specifically tailored to suit the needs of young people who want to get involved with the project. At the end of the fashion show, they should have concrete work experience to put on their CV’s. The established designers and sponsors wherever possible will be able to offer expert advice on how to complete tasks with efficiency I would take this out, it might give the idea that we will also expect experts to make time to advice the groups and although we do want that and hope that is the case, some experts might be put off and think this will take too much time but happy to offer say a day’s work experience or internship after the event. All groups will liaise with each other making sure that everyone is up to date with the correct information and all channels of communication have been covered under the guidance of the professionals who are staging the event.

Lyndsey Gregson, an Executive at Marwyn Investment

Management, and Associate Director at International

Creative Talent, previously worked within the media and

music industries, starting out as a Production Secretary for

the BBC on a host of shows, before working her way up the

career ladder to Marketing Manager within the music

industry. Lyndsey went onto work with such prestigious

artists as Madonna, All Saints, U2, Faith No More, Echo &

The Bunnymen, Prince, Destiny’s Child, The Sugar Babes,

and New Order, which gave her a real eclectic mix of talent

to market from album releases to tours. It was during her

time within the music industry her real love of fashion

shone through when commissioning video and photo

shoots for various record label artists that she simply said

‘it was then my biggest love affair took place and I fell

head over heels in love with fashion in all its forms and

guises, and haven’t been able to let go since’. During her

career, Lyndsey has always taken time out to be involved

in fund raising activities and events for various charities,

incl, The Diana Award, Oxfam, The Clinton Foundation,

GOSH and Cancer Research, on both a personal and or

professional level.

Jane Larbi, a young entrepreneur has channeled her

business mind into FyFF growing from strength to

strength. Setting up the project as a 17 year old, she

has continued to look for new ways for the idea to

evolve and grow. Jane studied an undergraduate in

Philosophy and went on to do a postgraduate in law.

FyFF has continued to flourish under her leadership

and she hopes to take the team to greater heights.

FyFF – the Info….

If you would like to receive more information on

FyFF, the charities we work with, or buy tickets for

the September show or are interested in becoming

one of our partners or sponsorship packages, then

please contact Lyndsey Gregson at

l.gregson@fyffashion.com or Jane Larbi at

j.larbi@fyffashion.com – we would love to hear from

you!

www.fyffashion.com