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Organic Color Systems is a more organic, natural, and holistic hair color systems that utilizes rich, nourishing, and healthy certified organic ingredients in place of some of the harsher more toxic chemicals traditionally found in salon hair color.
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A brief analysis of how to improve your salon success with OCS
1www.OrganicSalonSystems.com (888) 213-4744
IT’S TIME TO WAKE UP AND SMELL THE ROSES!
better hair, better result, better you
Niche Service - Niche ProductA Recipe For Success
What are our top performing salonsall over the world doing differently?
better hair, better result, better you
Three Indisputable Facts1. Salons that carry out the Wet Stretch Test on ALL
their OCS color clients perform better as they are offering a niche service when compared to the salons around them.
2. Salons that recommend OCS Care products to their OCS color clients have better client retention because they are offering them a niche service as well as using niche products.
3. Salons that carry out the above two services enjoy substantially higher profits.
better hair, better result, better you
Let’s have a look at the figures...On average a salon should color at least three heads of
hair with every bottle of OCS color.
better hair, better result, better you
Working on this average, how much
does it cost to do one color?
First, let’s work out the price/ml cost of each product required to do one color...
better hair, better result, better you
better hair, better result, better you
$16.95 150ml $0.11 per/ml
$8.95 900ml $0.01 per/ml
$23.95 1000ml $0.02 per/ml
$25.95 1000ml $0.03 per/ml
$25.95 500ml $0.05 per/ml
One colour costs you...
better hair, better result, better you
PRODUCT QUANTITY COST/ML TOTAL COST
1st Shampoo 5ml $0.02 $0.10
2nd Shampoo 5ml $0.02 $0.10
Reconstructor 20ml $0.05 $1.00
Colour 50ml $0.11 $5.50
Developer 50ml $0.01 $0.50
Shampoo 5ml $0.02 $0.10
Conditioner 10ml $0.03 $0.30
TOTAL COST $7.60
If you charge $55 for a colour...Your Gross Profit is $47.40 per colour
(excluding salon running costs).
Which means from one bottle of colour (working on our average of three colours per bottle) you’re
clearing...
better hair, better result, better you
$47.40 $47.40 $47.40 $142.20
Fact Checkpoint• You CAN colour at least three heads of hair
with one bottle of OCS colour.• You WILL make a profit of $142.30 (if you
charge at least $55 for a colour service).• You do not have to do anything different
from the salons around you to achieve this.• But you CAN make more!!!
HOW?better hair, better result, better you
Wet Stretch TestAdvise
Recommendbetter hair, better result, better you
Let’s see how much more profit we make when we recommend a
Shampoo, Reconstructor & Conditioner...
better hair, better result, better you
better hair, better result, better you
PRODUCT YOU PAY SUGG SALON PRICE PROFIT
Shampoo $8.95 $18 $9.05
Reconstructor $12.95 $26 $13.05
Conditioner $10.95 $22 $11.05
Total $32.85 $66 $33.15
better hair, better result, better you
$47.40 $47.40 $47.40 $142.20
$33.15 $33.15$175.35
If just ONE colour client buys...
23%You have just increased your gross profit by 23%
no extra time, same clientele
better hair, better result, better you
better hair, better result, better you
$47.40 $47.40 $47.40 $142.20
$33.15 $66.30$208.50
If just TWO colour client buys...
$33.15
47%You have just increased your gross profit by 47%
no extra time, same clientele
better hair, better result, better you
better hair, better result, better you
$47.40 $47.40 $47.40 $142.20
$33.15 $99.45$241.65
If just THREE colour client buys...
$33.15 $33.15
70%You have just increased your gross profit by 70%
no extra time, same clientele
better hair, better result, better you
Now add in a styling product or two and you’re really in
business!!
better hair, better result, better you
better hair, better result, better you
Styling BreakdownPRODUCT YOU PAY Sugg. Salon Price PROFIT
Volume Mousse $11.95 $24 $12.05Glaze $11.95 $24 $12.05
Spray Gel $14.95 $30 $15.05Hairspray $13.95 $28 $14.05
Spray Gloss $13.95 $28 $14.05Gloss Serum $13.95 $28 $14.05
Finale Hairspray $12.95 $26 $13.05Thermal 2 Twenty $13.95 $28 $14.05
Crème $14.95 $30 $15.05Gel $14.95 $30 $15.05
Putty $17.95 $36 $18.05Wax $14.95 $30 $15.05
better hair, better result, better you
Styling Breakdown
INCREASE IN GROSS PROFIT
INCREASE IN GROSS PROFIT
INCREASE IN GROSS PROFIT
THREE CARE PRODUCTS
ONE STYLING PRODUCT
TOTAL
ONE COLOUR CLIENT 22% 10% 32%TWO COLOUR CLIENTS 45% 20% 65%
THREE COLOUR CLIENTS 67% 30% 107%
better hair, better result, better you
• The key to increasing our business is...
Fact Checkpoint
It is not unrealistic to expect that a client will take home at least one
product each time they visit our salon.
better hair, better result, better you
So why isn’t it happening?
better hair, better result, better you
• Because most of us hate being seen as “selling” products to our clients.
• We often see “selling” as persuading our clients to buy something they don’t really want.
It’s time re-think, re-balance, and re-
calibrate...
‘Selling’ is actually ‘satisfying a client’s need’.
As professionals, it should be part of the service we offer our
clients.
better hair, better result, better you
better hair, better result, better you
The Wet Stretch Test establishes our client’s need
better hair, better result, better you
The recommendation of product satisfies our client’s need.
better hair, better result, better you
This isn’t selling
IT’S OUR PROFESSIONAL DUTY!!
better hair, better result, better you
We don’t want our client’s to
There is a difference...
our products
We want them toour products
USEbuy
better hair, better result, better you
Clients shouldn’t be choosing which product to buy based on:
• display • choice of brands • packaging and smell
better hair, better result, better you
This relies on your client:
• being attracted to the product• taking the product off the shelf
• purchasing the product
better hair, better result, better you
This is also the main strength of...
Supermarkets Pharmacies Large Retail Outlets
better hair, better result, better you
What is our biggest strength?
The ability to analyse our client’s hair and recommend the correct products for them to use at home.
better hair, better result, better you
We need to stop trying to take on retail outlets at their strongest point
and work to our strengthswhich also happens to be their
biggest weakness
The vast majority of salon clients do not believe that the products sold in the salon are any better or different from those offered by retail outlets.
better hair, better result, better you
Did you know?...
better hair, better result, better you
It is our job, as hair professionals, to educate our clients.
Your clients will thank you for it.
Your business will thank you for it.
better hair, better result, better you
Salons all over the world have embraced the OCS Concept for a
variety of good reasons
But a key feature of OCS is that it offers salons a...
better for my health
better for my client’s
health
better for the
environment
no smelly fumes
no damage to
the hair
superior results
An undeniable fact in the current economic climate is that the businesses that are growing impressively have a point of difference, while the businesses that are in trouble haven’t changed much over the past 10 years.
better hair, better result, better you
Point of difference
better hair, better result, better you
Point of difference
Many businesses are getting caught up in a price war because they lack a point of difference, which is why they are in trouble.
better hair, better result, better you
Point of differenceWe only have to look at the number of hair product companies that are reinventing the wheel or going down the non-ammonia route to see the proof in this.
better hair, better result, better you
Point of difference
OCS IS A SYSTEM!
better hair, better result, better you
Point of difference
with products that are formulated to work with and compliment the colour
better hair, better result, better you
No other products on the market can make
this claim!!!
Fact Checkpoint• We don’t want our clients to buy our products, we
want them to USE them.• We shouldn’t be trying to take on retail stores at
their strongest point.• We need to work to our strengths and recommend,
recommend, recommend.• The combination of a niche product and a niche
service equals a flourishing business that attracts loyal clients.
better hair, better result, better you
better hair, better result, better you
As hairdressers, we are creative and
artistic.
But it is important to remember that we
should also be thriving business units.
Our clients should never be leaving the salon without:
• Education• The right products for their hair
better hair, better result, better you
better hair, better result, better you
It really is time to
wake up and smell the roses
dramatically increase your income
Attract new stylists - attract new clients
build loyalty with your existing clients
stand out from the crowd – offer service and products no other salon around you is offering