In this documentary I am going to look at the growth of teenage male beauty and how the media influence how they must look to fit into society.

Are male teenagers

becoming more Self conscious ?

Current Issue: There is currently a major increase in the male bueaty market and this is occurring due to males wanting to look good because of the way in which the media portray men to look in clothing adds such as Armani jeans or Calvin Kline underwear and also the ways that celebrities are made to look in magazines and TV on shows such as the only way is Essex and made in Chelsea. This has caused a major increase in young male appearance. Many young people are self conscious when leaving there homes, even to walk down the road to their local corner shop. I want to find out what young peoples opinions are on the male grooming market and see if men are becoming as self conscious to look good as much as women.

Target market: My documentary is targeted at young people aged between 16-25. This is because the issue has more of a relevance to them. Many young males don't tend to watch documentaries however because my topic has an has a impact on their day to day lives it should fit well into the market.

Gap in the market There is currently a documentary that is on channel 4 which very briefly Covers the facts in the intro about male grooming However, this show is mainly about a man who Is trying to become like a magazine fit model. It does not cover the in-depth growth of male groomingand how this effects young people. My documentary will be covering the aspect of weather males are becoming more self contusions about the way that they appear as much as women.

There is a large gap in the market for my documentary to fit in as there is no current show that explains the impact of male grooming and how it effects young people.

Location:?I will film my documentary at the salon where I will be talking to professionals about male grooming, outside university of fashion and fashion events such as Road show live.

Who? I will present the documentary and will introduce the issue as well as ask the questions.

Why? I will produce this documentary to create awareness of the issue that young males have when it comes to the way that they look. My documentary would allow people to understand why males are being self obsessed and the options on the issue

Who are my experts?My experts will be professionals from a male beauty salon in London I will be asking them the following questions:

1. Is teenage male grooming on the rise?2. What are your views on male grooming? 3. Do you think that young teenage males are pressured to keep

up their appearance due to media influences?4. Is males grooming becoming more socially accepted?

Expert interviews

Because there are many beauty salons that are now providing the service for men, I am going to interview their opinions on the male grooming market.

Vox-pops

The questions that I will be asking my target audience who are young males aged between 16-25 are:1. Are you self conscious? 2. do you spend much money on cosmetic products. why?3. Are you pressured by the media to look good all the time?

I will film these Vox-pops at university of fashion in London and outside fashion evens.

Cutaway footage

Cutaway statistics footage:

Conclusion