FUN MEETS FASHION

Fashion and You at the Lakme Fashion Week

http://www.fashionandyou.com/

Fashion and You is India’s leading private sales website and a leader in the Indian Online Fashion & Luxury Industry. Fashion and You is an invitation-only private sales club, which partners with high fashion and luxury brands across fashion apparel, accessories, footwear, watches, jewellery, fragrances, home décor, lifestyle experiences and holds private sales events for these brands on www.fashionandyou.com

New Delhi, 24th February ‘2011: Fashion and you announced today, their return to Lakme Fashion Week (March 11 – 14) for the second consecutive season as their “Official Online Retail Partner”. As an official sponsor, Fashion and You will bring the excitement of the runway to the site's million plus shoppers with the exclusive dual designer lines, Launch my Line & LFW Pret Line, live editorial coverage and social media promotions. The two-year partnership began with Winter Festive 2010 and continues through to the Summer Resort 2012 shows.

"We are very excited with the results of our last 5 months work with Lakme Fashion Week. We have worked closely with a large number of Lakme Fashion Week designers, showcasing their collections in private sale events, the insights from which are very robust to take on the next stage of developing a direct to consumer marketing, retail and distribution channel for Indian designer fashion.”

VP & Head of Fashion IMG Sujal Shah addressing the designers & media with

Fashion and You CEO Pearl Uppal

Live Coverage & Social Media

Get close and personal with celebrities, models and designers, be a part of this fashion festival from the comfort of your home by simply logging on to www.fashionandyou.com/lfw, a website dedicated to the partnership, capturing the feel and euphoria of the fashion week.

· Live Coverage: Real time updates on Twitter (@fashionandyou), special features on Facebook (facebook.com/fashionandyou) & dedicated posts on the

Fashion and You Blog (http://connect.fashionandyou.com) from trend reports to what the beautiful people are wearing to daily runway

reviews.

· Inside the Fashion Week: Fashion and You offers comprehensive coverage of the Lakme

Fashion week. Interesting Video diaries from the event, interviews, Runway reviews, Red carpet celebrity snaps and special LFW

features.

· Picture Perfect Award: Fashion and You sponsors these awards for the second season running. This award recognizes the artist behind the camera & is adjudged by an

influential panel of jurists.

Enjoy the month long celebrations of fashion with lots of fun contests, exciting gifts and super

shopping for the fashion forward and be part of the Fashion WEB-olution.

To join Fashion and You, visit www.fashionandyou.com and request an

Invitation today. Put your fashion foot forward and drop by at our counter and collect exclusive

invites and gift vouchers from the Fashion and You team.