OXOLLOXO – The Festive Lookwww.oxolloxo.com

Summary • This presentation would help you go through the following :-

1. How to get Modernized Festive look this season2. Autumn Winter Fashion Trends 3. Online Women Shopping Stores Analysis 4. Conclusion

THE INDIAN FESTIVE LOOK By OXOLLOXO

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OXOLLOXO Presents Modern Festive Look this Season • Fashion comes with attitude and with the style you carry yourself. And those who love to carry

world wide fashion trends, this season we have bought you a modernized Indian Festive look for Diwali and other party occasions.

• The golden satin shirt with a red embroided shorts would give you an eye catchy look this festive season.

• We know that girls like you are need some exciting party stuff to enjoy the night parties that takes place during this season and considering your requirements we have launched our limited collection onto the website.

About Oxolloxo• Oxolloxo is a premium exclusive online Fashion Retailer brand from the house

of KPA Apparels Pvt. Ltd. • It was established in 2013.• It is a global lifestyle brand that provides quality fashion apparel to our

customers worldwide. • The name “Oxolloxo” itself is unique. Pronounced as ‘Oksa Lock So’, it is a first

Fashion Palindrome.• Oxolloxo offers Men Clothing, Women Clothing, Kids Apparel, Plus Size Clothing

for Women & Lots more. • The brand is available on Jabong, Myntra, Limeroad, Central, Flipkart, Amazon,

Snapdeal & all the leading e-commerce marketplaces.

Apparel Market & Festive season in India

With consumer sentiments improving, the apparel retail industry is anticipating a 15-20 percent growth during the festive season as against 7-10 per cent last year. Industry attributes the growth based on improved economy vis-a-vis last year.

"Last year the sales growth during festive season was around 7-10 per cent. However, this year, with gradual improvement in economic sentiments, the festive season is expected to do better and may even clock double the growth of last year.

Also companies like Flipkart, Snapdeal, Ebay etc have launched their Big sale days where the traffic is expected to be 10-15 times on usual days.

Major apparel players during festive season

• FabAlley

• Koovs

• Oxolloxo

• Stalk buy love

The above e-commerce players are likely to advertise heavily during the Festive Season as all of the above stores are primarily for Women where the growth in sales is expected during this season

The idea of dressing up in a tent can fill any hottie with horror! But if you’re camping for a few days at a festival, it definitely doesn’t mean the fashion rules have to go out the window! When preparing your festival wardrobe, it’s important to keep both the weather and your comfort in mind. Festivals are usually studded with stars and supermodels—sun-kissed, with whole foods nurtured limbs and messy yet beautiful topknots.

Let’s be real, embrace the facts and not get carried away! The designer duds of Oxolloxo are going to be spilt over by a drunk chap and ruined forever. So here’s their guide to festival dressing : http://www.oxolloxo.com/

Why buy from Oxolloxo

Autumn Winter Fashion Trends

As per market trends, This season the trend for Floral and Printed jackets would hit the market and sales for leather women jackets are likely to go down as last year there was a huge sale of women pu and leather jackets.

Oxolloxo has produced a range of printed and floral women jackets which you can find it at http://www.oxolloxo.com/women/new-arrivals.html

You can pair up these jackets with your favorite denims or pants. These jackets would also keep you warm along with being trendy. You can also wear these jackets to your festive parties and occasions. And whats more, at oxolloxo you can get these jackets at 30% off

Quality at Oxolloxo

Oxolloxo differentiates from other private labels in online space on a number of grounds on product side. Firstly, all its products are designed in-house and inspired from international trends. Additionally, proper integration allows it to be on time & deliver world-class quality.

Competitive AnalysisCompany:

Features(Product)QualityDelivery

Durability

Value for Money

Festive Offers

StalkBuyLove

GoodAverage

Not Good

Average

No Offer

FabAlley

GoodNot Good

Average

Not Good

No Offer

Koovs

AverageNot Good

Not Good

Good

No Offer

*As per survey conducted out of 1000 people

Oxolloxo

Very Good

Very Good

Good

Very Good

Upto 70% off

ConclusionThere are two important factors to be considered for making a apparel brand a success during a festive season - variety and quality. An apparel collection should have variety that will appeal to the mass. Moreover, nowadays people replace their clothes very rapidly. Hence it is necessary that an apparel range be of good quality & reasonably priced so as to make an impact. 

Apparel is a growing market in India that has huge untapped potential. Apparel makers all over India are making forays into this huge market, in an attempt to make favourable use of the prevailing trends. They are also coming up with collections that would create new trends.

Lastly not to forget, even retail giants like H&M has entered into India, so now you can even expect good and huge offers during the Diwali.

Thank you!