A Guinness Record Attempt Fashion Event proposal by

TM

FASHION 20-20 PRESENTS... ONCE IN A LIFETIME

OPPORTUNITY TO BE A PART OF GUINNESS WORLD RECORD MAKING

300 MODELS 22 DESIGNERS 10 HOURS + OF FASHION

MARATHON FASHION CATWALK GIGANTIC 80 FEET RAMP AN EXCLUSIVE AFTER PARTY MEDIA BLITZKREIG

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DATE : JUNE 30th 2010

VENUE: INTERCONTINENTAL, MUMBAI

TIME: FASHION SHOW 11 AM TO 10 PM AFTER PARTY 10 PM

ONWARDS

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The Designers

5 Major Designers and 17 upcoming names show case their range for more than 10 hours to beat the existing Guinness World Record

The Big Names include Rohit Verma (Show Consultant) Rocky S Manish Malhotra Ritu Kumar Sabyasachi

Ideal platform for interaction and networking with them for top level media people, fashion houses, business firms, film fraternity, buyers and textile establishments for their future ventures.

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MEDIA PROMOTION

Radio Partner: RED FM – 5 RJ Mentions and 10 spots for 15 days Out door Partner: BRIGHT Advertising with select and prominent locations. Television Partner: NDTV Good Times and CNBC Beverage Partner : UB Group (Kingfisher) Internet Advertisements through the websites, portals, chat sessions and quality

marketing mails. Facebook, Twitter and Google search engine are already active. Press Kit for the press with related sponsor brochures and factual details of the

show.

USP: Presence of Guinness world records adjudicators at the event. Thus the media- print , electronic, online, radio would cover the event through PR

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Event Platform Highlights- For Sponsors

Brand Interest:

Spokesperson PR Photo Opportunities The Recall & Repute of Guinness World Records globally Social Media Presence and Publicity TV, Radio and Online Association with the event Interaction with over 1000 fashion industry guests in a single

day On ground Branding Association with Fashion 20-20 & Aberrant events can be taken

forward with their upcoming fashion reality show and other fashion properties of similar nature and scale

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Sponsorship Opportunity

Platinum /Title Sponsor - Rs. 25 Lakhs

2 x Diamond / Co Sponsors- Rs. 15 Lakhs

Platinum /Title Sponsor - Rs. 25 Lakhs

2 x Diamond / Co Sponsors- Rs. 15 Lakhs

Gold( Sponsors)- Rs. 5 Lakhs

Silver (Brand Partners)

Gold( Sponsors)- Rs. 5 Lakhs

Silver (Brand Partners)

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Association Opportunities : Branding Format

Platinum Sponsor (1)

Presents

Co Sponsor - 1 ( logo integrated as

Powered by xx)

Co Sponsor - 2( logo integrated as

Powered by xx)

Associate Sponsors & Media partners - 8 ( logo integrated as in association with xx)

TMOptional :

Not a part of Integrated Unit Logo

(See benefit slide for details)

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Title sponsor Trophy with Guinness World Records and Fashion20-20 logo Printed.

Presence inside Venue Dedicated Branding space - above Ramp  –  (will be  depicted in the picture

for confirmation ) Banners @ the venue (Number and Layout to be mutually discussed) Prime branding space on the event website homepage with hyperlink to your

website Front row Table at the event Banquet (for five delegates) Logo placement on the name badges and all communication and publicity Access to complete database of all guests

Brand / Corporate Exposure via Networking with Guinness, Fashion Designers, Models & Guests On ground Radio Online PR

Investment : Rs. 25 lakhs

PLATINUM SPONSORSHIP (Maximum of One Platinum Sponsor) This includes the following:

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DIAMOND SPONSORSHIP (Maximum of two Diamond Sponsors) This includes the following:

Associate sponsor Trophy with Guinness World Records and Fashion20-20 logo Printed.

Presence inside Venue Dedicated Branding space – on Side wings –  (will be  depicted in the picture for confirmation )Banners @ the venue (Number and Layout to be mutually discussed)Prime branding space on the event website homepage with hyperlink to your websiteSecond row Table at the event Banquet (for five delegates)Logo placement on the name badges and all communication and publicity

Brand / Corporate Exposure via• Networking with Guinness, Fashion Designers, Models & Guests• On ground• Radio• Online• PR

Investment : Rs. 15 lakhs

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Deliverable Grid: Sponsorship

Title Sponsor Co sponsorAssociate Sponsor

Category Exclusivity a a a Media Inclusion : Radio, TV & Online 100 % 50 % ×Branding Presenting Sponsor /Title In association with

Logo on Backdrop a a × Logo on Sidewings a × aLogo on Entrance a a × Logo on Invite a a × Logo on Communication Folder/ Hand outs a a × Logo on Registration Desk a × aLogo on any gifts given a × ×

Activation Area at the Venue: As per Availability a × ×

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Deliverable Grid: Sponsorship ( Contd.)

Title Sponsor Co sponsorAssociate Sponsor

Event Flow:

Speaker from Sponsor to address the guests a × aInclusion in After Party Mentions a × × Sponsor AV to be played at the event a × × Mentions By Anchor a a a Guestlist:

Selection of Invitees mutually with Aberrant team a × × Invitation of Sponsor Wishlist of Media & Guests of Invitees through Aberrant a × × PR Deliverables

Inclusion of spokesperson quote in Press release a × × Company Backgrounder in Press Release a a a

THANKS FOR YOUR TIME & ATTENTION

FOR ANY FURTHER ASSOCIATION & SPONSORSHIP QUERIES KINDLY CONTACT: ECHOES MARKETING SOLUTIONS PRAFUL BAWEJA - +919870213831RAJNEESH BOLIA - +919768124303

An event proposal by

All the information mentioned in this proposal is targeted to provide you with the best and most practical possibilities. All final deliverables shall be mutually discussed and agreed mutually.