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Kevin Fisher (Alpha Male) and Cosmo

Lorna Paxton (Top Dog) with RiQui and Brie

Casey Cook(L’Dawg) with Saide

Candace Leak(Alpha Female) with Cain & Able

On the call today

Redeeming Your Credit. Remember, you get a $25 credit on your next order to use within the next 60 days but if you order today, you’ll get 2 free NEW products. Also, throughout the presentation we’ll be throwing in questions for you to answer worth $5 each to the person who answers first!

Today we’ll talk about -Solution Selling -Product Knowledge

Happytails

KissAble

Cain & Able

Dirty & Harry

-Sales Tools -Appendix

-Corporate Responsibility

What makes us different?(and better)

Solution Selling Our products are formulated to solve specific problems dog owners face

Promotes upselling. It’s obviously better to sell a PROGRAM of 3-5 products than sell just one bottle of shampoo

Provides a more effective solution for your customers problem. Not only in itself a good thing but will help generate repeat purchases

These days people are not as enthralled by the cute "spa for dogs" concept : this is a real world solution for a real world problem

Solution selling plays to the strength of our products. They are very effective. Products with real value generate repeat customers

Enhances the perception that you are a trusted resource

Solution Selling5 benefits of this approach

Dry, itchy allergic skin?

My dog is always scratching and

I don’t know what to do

Yes we doWe have a collection of products designed to help

9 oz | Gallon

Comfy DogColloidal oatmeal shampoo

• Colloidal oatmeal more effective for healing and preventing dry itchy skin than oat extract. Colloidal Oatmeal is one of the only natural ingredients which the FDA allows claims to be made.

•Relief of itching and irritation caused by insect bites, reactions to poison plants and various other skin rashes and allergies

• Peppermint and Calundula not only smell good they help heal broken, and irritated skin.

8 oz | Gallon

• Colloidal oatmeal & aloe control

dry itchy skin

• Leaves coat super silky and easy

to brush through

• Natural shea butter helps bring back the

shine to a damaged coat, restoring

softness & manageability.

Fur ButterUltra rich deep conditioning treatmentfor dry and damaged coats

6.7 oz

• Eases the discomfort of itchy skin caused by minor irritations, insect bites and hot spots

• Exclusive nozzler- no more wet coat or wasted product, simply spray between the fur right on to the irritated skin

• All natural formula- effective and long lasting

• A blend of Oat Extract, Litchi and Aloe soothe irritated skin while Boswellia Serrata reduces inflammation

Itchin’ for ReliefDelivers a burst of targeted relief

This eye-catching counter display is free with the purchase of 12 units of Itchin’ For Relief

The display is small and will easily fit on any counter or shelf, measuring just 5 1/2" wide x 9 1/2" Deep x 12 1/4" Tall.

Remove header if necessary.

Buy the set for $102

Itchy SkinCounter Display

6.7 oz

• All natural combination of 4 botanical extracts that have been clinically tested

• Sun screen especially useful for dogs without an undercoat

• Also has an anti itch component, complete product for hot summer days

• An all natural complement to K9 Advantix Frontline etc.

Flea the SceneSkin soothing insect spray with sunscreen

Quick, answer this question & earn $5

What is one of the only natural ingredients which

the FDA allows claims to be made. The FDA says

that this ingredient “Temporarily protects and helps

relieve minor skin irritation and itching due to:

poison ivy, oak, or sumac or insect bites." 

PRESS (Star) * 1 if you know the answer

Dull and matted coats?

I want my dog to look his best and he just

seems dull compared to other dogs

9 oz | gallon

• Perfect to brighten any color of coat.

• Yogurt and Honey not only smell delicious but they are natural brighteners

• Also contains mica, the ingredient that makes eye shadow sparkle—tested on humans so perfectly safe for dogs

• Safe enough for a puppy

Sparkle and ShineBrightening shampoo with yogurt and honey

6.7 oz |

Can be used two ways:

1. Spray on right after bathing just as you would any leave in conditioner

2. Use as a spot detangler on a dry dog with mattes and tangles

Essential oil of lavender not only softens the coat but also calms both dog and groomer

Silicone- free! We use Silk Proteins to detangle.

Ruff to SmoothDetangling leave-in conditionerwith calming lavender and chamomile

Smelly Dogs?

Seems no matter what I do nothing

seems to help

9 oz |

Dry Dog Instant CleanBath replacement spray with aloe and kiwi

•Dry Shampoo Our best selling product because its so easy and convenient to use. Simply spray on and leave in

•Contains Ordenone, an all natural ingredient that doesn’t just mask odors but eliminates them.

•Especially good for cold weather bathing or for dogs that are ill

•Cleans muddy paws after a walk (helps keep carpets clean) and for quick touch ups.

•Testimonial

9 oz | Gallon

• Microbeads with conditioning vitamins pass through the coat and deliver nutrients directly to the skin.

• Contains a blend of 11 amino acids that penetrates the follicle, replenishes lost moisture and helps condition, repair and strengthen.

• Time saving shampoo & conditioner

• Rain forest remedies minimize itching, irritation and flaking.

• Deep cleans a really dirty dog!

Bubbles n’ Beads2 in 1 shampoo and conditioner

1 oz

High quality product is very effective once people have a chance to try it they invariably like it

Gives your loyal customers a chance to try new products

Generates new customers

Bubbles n’ Beads1 oz sample

7.6 oz |

• Helps control both bad breath and gas

• Contains bromelain and papain digestive enzymes to help reduce gas

• Lot of fun to sell: May also be used on husbands. Use it yourself

• Spray in dog’s mouth or into water bowl

• Awarded The DogFancy Editors Choice Award for innovative new product

• Testimonial

Dog Smog RemedyBreath freshener and digestive solution

This eye-catching counter display is free with the purchase of 12 units of Dog Smog Remedy

The display is small and will easily fit on any counter or shelf, measuring just 5 1/2" wide x 9 1/2" Deep x 12 1/4" Tall.

Remove header if necessary.

Buy the set for $78

Got Gas?Counter DisplayA great conversation starter turns Dog Smog Remedy into an impulse item

Quick, answer this question & earn $5

What is the main ingredient in Ruff to Smooth used for detangling ? 

Type your answer into the chat bar on the left

Ear infections and tear stains

• Contains colloidal silver, an all natural antibiotic.

• Helps to suppress the bacteria which cause tear stains.

• Convenient and very effective

• Also cleans grubby muzzles

Eye PadsGently helps to remove tear stains and clean a grubby muzzle

50 pre moistened pads

• Contains colloidal silver, an all natural antibiotic and witch hazel to disinfect

• Removes dirt wax and debris to reduce unpleasant odors

• Convenient pre-moistened pads are great to clean the entire head and face area

• Use regularly to help prevent infections and discomfort

Ear WipesGently helps to remove residue and odor and clean a dog’s ears

50 pre moistened pads

• Breaks down waxy buildup that is a breeding ground for ear infections.

• Contains Arnica and Chapparal that decrease the pain and discomfort caused by swelling

• Highly viscous formula heals and protects delicate ear tissue

• Use regularly to prevent infections from occurring

• Use BEFORE dog goes swimming or takes a bath. The serum repels water.

Ear ClearHelps to reduce stinky, itchy ears and discomfort

1 oz

My nervous dog?

trips to the groomer are a nightmare and

thunderstorms just drive him crazy

• Use before trips to the groomer, vet, thunderstorms or travel

• Perfect before training an overexcited dog

• Combines flower essences with calming herbs like vervain to create a complete solution

• Will work in about 20 minutes to calm your dog

Sleepytime TonicHelps calm a nervous, anxious or overactive dog

1 oz

My older dog?

he’s getting up there and has some

problems that are specific to seniors

1 oz

• Contains Collagen Type II, aningredient that actually helps with arthritis, hip dysplasia and luxating patellas

• Study shows Collagen “reduces pain and lameness in arthritic dogs and improved overall activity”*

• Spray in dog’s mouth or into water bowl

*Published in the Journal of Veterinary Pharmacological and Therapeutics

Joint ResolutionImproves joint health and comfort for dogs with arthritis and hip dysplasia

• Synergy of herbs like prickly ash bark and Echinacea root fight the bacteria that cause bad breath and gingivitis

• A broad spectrum antiseptic that reduces inflammation of the gums.

• Coats the gums and teeth to soften plaque and reduce inflammation & damaged tissue.

• Use as a spot treatment on swollen or red gums, mouth ulcers or abrasions.

• No toothbrush required. Can be applied with the tip applicator or with your finger.

Clean Well Dental GelHerbal gel cleans teeth, fights bacteria and freshens breath.

AVAILABLE FOR A LIMITED TIME ONLY!

• All Natural Herbal gel, safe when swallowed

• Gentle toothbrush, small enough for most dogs

• Fingertip brush for dogs who are resistant to brushing

• Quick easy way to ensure your dog’s oral hygiene.

• Although the gel can be used without a toothbrush, for best results, brush at least once a week as the friction of the brush will remove plaque faster.

Herbal Dental Care KitEverything you need to clean teeth and gums and disinfect your dog’s whole mouth AVAILABLE FOR A LIMITED TIME ONLY!

Quick, answer this question & earn $5

Which product should you apply before your dog goes swimming or takes a bath? 

Type your answer into the chat bar on the left

There really is no excuse for ignoring your dog’s dental care, but

many dog owners do. The American Veterinary Dental Society

found that 80 percent of dogs have periodontal disease before the

age of 2… and that condition carries a lot of serious health risks.

Without brushing, plaque builds up on your dog’s teeth. It breaks

off and is absorbed into the bloodstream. That can lead to blocked

arteries, which causes heart disease and kidney problems.

Just few years ago, the idea of brushing your dog’s teeth was

nearly unheard of. While it is gaining popularity, the majority of pet

owners still do not brush their dogs’ teeth on a regular basis.

KissAble offers a variety of oral hygiene products to keep your

dog’s teeth plaque & tartar free.

KissAble Combo

Unique toothbrush design cleans all sides of the tooth in one stroke.

•Vanilla- flavored toothpaste tastes great, is all natural, and does not need to be rinsed.

• Helps reduce tartar build up, polishes teeth and leaves breath smelling fresh•Our #1 Best seller

Probiotic Anti-Plaque Spray

•Keeps mouth balanced and healthy by reducing plaque-causing bacteria, which can cause bad breath.

•Plaque is live (bad/not-beneficial) bacteria. The spray replenishes the good bacteria in the pet’s mouth. Competitive exclusion.

•Probiotics are in liquid form which allows for faster/better absorption (other probiotics on the market are encapsulated).

• Contains over 14 strains of probiotics. Most other probiotics available contain 1-5 strains. Over 10 strains are recommended for optimal results. Variety of strains helps body to respond to a variety of stressors.

Dental WipesHerbal-infused dental wipes are great for dogs that won’t let you brush with a toothbrush.

Textured wipes contain baking soda which provides gentle abrasion to help remove unwanted build up. They also combine the gentleness of aloe with the antioxidant power of pomegranate.

•Aloe works like a toothpaste to eliminate disease causing bacteria in the mouth and the latest research on pomegranate shows that it is beneficial in reducing dental plaque accumulation and gum disease.

•The Wipes Also contain grape seed extract, rosemary, lavender and parsley, which help to promote good oral hygiene.

•Quick, answer this question & earn $5• •Which KissAble product (s) is/are best for a dog that resists brushing or that has a small mouth? 

•Type your answer into the chat bar on the left

Essential Oil Bath Time treatments for your dog

Cain & Able New Packaging & Pricing!-Newly designed Labels give cohesive and sophisticated look to line

- New 14 oz apothecary-style bottles have bigger size impression, are more unique and sit better on the shelves. (Round bottle was 16 oz)

-Best Part! Wholesale Price is now $5!! You can retail high end essential oil line for $9.99

Lavender & EucalyptusCollection includes: Shampoo, Conditioner & Between Bath Spritz

-Lavender Essential Oil is not only healing but helps to soothe irritations.

- Eucalyptus Oil Pure has disinfectant and antiseptic properties

-This is the best choice for dogs with allergies & sensitive skin. Very gentle while nourishing the coat leaving it clean and shiny.

-Lavender is one of the most popular essential oils because it smells so good!

Peppermint & Tea Tree Collection includes: Shampoo, Conditioner & Between Bath Spritz

-Pure essential oil of peppermint has cooling properties that help relieve itching and irritation.

-Tea Tree Oil has antiseptic and antifungal properties

-This collection is the best choice for dogs with itchy skin, dermatitis or hot spots

Conditioning Shampoo

The coconut shampoo base is all natural.

•Does not contain harsh detergents, synthetic perfumes or artificial colors,

•The shampoo is hypoallergenic, tear free, and safe for puppies.

•The formulas will not strip oils from the coat

•Lathers well and rinses easily.

•Available in Lavender/Eucalyptus and Peppermint/Tea Tree oil

•14oz

Between Baths Spritz

The Between Baths Spritz is a cologne and all natural insect repellant in one.

Essential oils will leave the coat clean and shiny and help repel pests

Humans can also use it as an insect repellent as it is infused with citronella.

4 oz

Conditioner

Follow shampoo with conditioner to close and smooth the hair cuticle and restore moisture. The conditioner leaves the coat shiny and soft and moisturizes the skin. 14 oz

Ingredients Benefits

Aloe Treatment for irritated skinHas antiseptic and antibiotic properties

Shea Butter Helps moisturize and soothe Has anti-inflammatory properties

Vitamin E Antioxidant that reinforces the skin’s own moisturizing agents

ConditionerThe conditioner is formulated to moisturize, hydrate and detangle.

Why do you need to use Conditioner? Shampoo opens up the hair shaft, allowing beneficial shampoo ingredients to do their job. If the hair shaft is left open, natural oils and moisture will escape. If you never use conditioner, the dog’s coat/hair can become dull and brittle, which can lead to itching and scratching.

Ear Cleanser•Our All Natural formula creates an unfavorable environment for microbes and is gentle enough to use daily.•Use after your dog goes swimming

•Ingredients Benefits

•Lavender Oil Healing properties soothe irritations

•Eucalyptus Oil Disinfectant and antiseptic properties

•Tea Tree Oil Antiseptic and antifungal properties

•Citronella Oil Plant based insect repellent

•Willow Bark Extract Natural anti-inflammatory

•Aloe Vera Gel Moisturizing agent and treatment for irritated skin

•TESTIMONIAL

Paw Rub

•This balm was formulated to protect, heal, and moisturize. It is great for cracked paws, sun-burnt noses, rough elbows and dry, itchy skin.

•The ingredients are safe if ingested.

•People can use it, too, for dry skin and chapped lips.

Paw Rub

Ingredients Benefits

Aloe Treatment for irritated skinHas antiseptic and antibiotic properties

Shea Butter Helps moisturize and soothe Has anti-inflammatory properties

Vitamin E Antioxidant that reinforces the skin’s own moisturizing agents

Cocoa Butter Antioxidant and emollient

Mango Seed Helps improve elasticity in the skin Butter

Paw Rub

Counter Display

6–3 oz Paw Rubs12 –0.5oz Paw Rub

•Quick, answer this question & earn $5

•Which essential oil blend is best for sensitive skin and allergies? 

•Type your answer into the chat bar on the left

Have a dirty and hairy dog?

We created Dirty & Hairy products to incorporate the best all natural ingredients with safe and gentle cleansers. Our formulas combine gentleness and no nonsense effectivenss designed to get your dirty dog clean and smelling fresh with the minimum of fuss.

For added measure all Dirty and Hairy product contain Citronella, used for centuries against anything that flies crawls or bites.

NEW!!!! Skunk Odor NeutralizersA 2 part solution that really works

•The main problem with other Skunk Shampoos is that the skunk spray is a combination of three sulphur containing compounds called thiols that are not particularly soluble in water.

•When you bathe your dog you simply spread the compounds around without removing them.

•Our solution addresses the problem by using a two step process The naturally derived essential oils and organic compounds chemically alter the molecular structure of the malodor components.

Step 1- Skunk Odor Neutralizing Spray

Spray the affected area with Skunk Odor Neutralizing Spray, the formula quickly and effectively neutralizes skunk odors by chemically altering the molecular structure of the malodor components. The spray then dries, absorbing the remaining oils. You can also use the spray on any water-safe surface to remove unwanted odors. | 4oz

• Fast Acting• All Natural• Gentle and non irritating

Step 2- Skunk Odor Neutralizing Shampoo

After saturating ‘skunked’ area with Skunk Spray and letting it dry completely, wash dog with Skunk Shampoo. The odor counteractant in the shampoo binds with the residue left by the spray to effectively wash the malodors down the drain! | 16oz• Fast Acting• All Natural• Gentle and non irritating

Outdoor Shampoo

Dirty & Hairy's Outdoor shampoo will cleanse, condition and protect your pet without the use of pyrethrin-based pesticides.

This gentle, fresh-smelling shampoo will not strip essential oils from your pet's skin, and will not wash out spot-on flea and tick products.

There are no harsh detergents and the natural, human-grade ingredients are safe for people, puppies and other pets

Competitive pricing for natural formulas • Infused with citronella • No harsh detergents or artificial colors

Outdoor Spray

This spray contains a proprietary odor-eating ingredient that neutralizes odors to keep your pet and house odor-free. Your can also spray on bedding, carpets and upholstery.

The natural human-grade ingredients are safe for people, puppies and pets. This product is perfect for those days when there's just not enough time to bathe the dog!

Competitive pricing for natural formulas • Infused with citronella • No harsh detergents or artificial colors.

•Quick, answer this question & earn $5

•Skunk spray is a combination of three sulphur containing compounds. What are these compounds called?

•Type your answer into the chat bar on the left

Sales ToolsOur business will not succeed unless we can help your business to succeed•All new stores receive our point of sales materials.•Single product shelf talkers.•Wobblers•Consumer Brochures: tri-fold brochures to give to customers. •Posters- 24”x36”

Sales Tools

•Also Available•Counter Displays: Dog Smog Remedy, Itchin’ For Relief, Paw Rub•Samples available for Bubbles n Beads, Paw Rub, & Cain & Able shampoo • price testers with purchase of 6 or more (1 per order)•10% discount with purchase of 12 or more

We are Ingredient Geeks

We’ve talked about so much today but if you can only remember three things, here they are:

1. A study published in the Journal of Veterinary Pharmacological and Therapeutics showed that the Collagen found in the Happytails Joint Resolution reduces pain and lameness in arthritic dogs and improves the overall activity of the dogs.

2. Comfy Dog Oatmeal Shampoo uses real colloidal oatmeal NOT oat extract. Colloidal Oatmeal is one of the only natural ingredients which the FDA allows claims to be made. The FDA says that colloidal oatmeal  “Temporarily protects and helps relieve minor skin irritation and itching due to: rashes,eczema, poison ivy, oak, or sumac or insect bites." 

3. Our Anti-Plaque Probiotic Spray contains over 14 strains of probiotics that replenish the good bacteria in your pet's mouth to reduce plaque and tarter. It's the ONLY liquid probiotic on the market!

To read more cool things about our ingredients, click here http://www.happytailsspa.com/DEALER-RESOURCES/Ingredient-Snobs

• In return for your time, you have a credit for $25 which we invite you to use before December 24th 2012 on any order $150 or more. (may not be combined with other offers)

• If you place an order today, you will ALSO get 2 FREE Dogmaceuticals CLEAN shampoos

• To redeem your credit please call us at 1-866 427-7920 or fax in the order to 512-532-6434  or email your order to orders@ecowelldog.com

• If anyone from your staff missed this training, the powerpoint presentation as well as the audio file will be emailed to you later today.

• We will be holding live training sessions every couple of months. Here is the schedule with registration links for the remainder of the year

General Overview Telenars 

These are designed for new stores, new employees or those still considering the line. It lasts about 45 minutes.

No more schedule for remainder of year

Product Micronars

These are a more in depth look at common dog problems, conditions and their remedies. These last about 25 minutes.

•  November 7th- Joint Health and the aging canine population. How you can  provide your customers the latest andgreatest solutions.  https://www.accuconference.com/customer/Registration/index.aspx?pkRegQG=ff7c6208-4b24-404d-8f56-090bed245d20

Appendix

Corporate Responsibility We are all natural, Eco-Friendly and PETA certified cruelty free