It can be tempting to save money by choosing inexpensive furniture, but you’ll end up spending more down the line. That’s why more

consumers today are opting for quality over price.

Invest in Custom

INVESTING IN HANDMADE FINE WOOD FURNITURE SAVES CONSUMERS MONEY IN THE LONG RUN. CHEAP FURNITURE TENDS TO BREAK OR DETERIORATE QUICKLY, WHILE AMISH FURNITURE CAN

LAST FOR GENERATIONS.

Amish Furniture

Why Quality Furniture Matters

IN 2013, FURNITURE SALES GENERATED MORE THAN

$101 BILLION OF OFFICE FURNISHINGS ARE DISCARDED EACH YEAR

3 MILLION TONS

OF FURNITURE ENDED UP IN U.S. LANDFILLS IN 2005

8.8 MILLION TONS

Top 3 Criteria for Buying Furniture

Furniture that Lasts

OF CONSUMERS EXPECT THEIR FURNITURE TO LAST

FOR MANY YEARS

95.1%OF OWNERS PLAN TO KEEP

THEIR WOOD FURNITURE MORE THAN 15 YEARS

SOLD1

MILLION TONS

1 MILLION

TONS 1 MILLION

TONS

80.8% OF CONSUMERS ARE WILLING TO PAY MORE FOR HIGH-QUALITY FURNITURE

57.8% OF CONSUMERS TRY TO BUY FURNITURE MADE IN THE U.S., AND

58.2% ARE WILLING TO PAY MORE FOR IT

ONLY 31.2% RANK PRICE AS THE TOP CONSIDERATION WHEN BUYING FURNITURE

HIGH QUALITY MADE IN U.S.

#2

AFFORDABLE

#1#3

92.4%CHANGE THEIR FURNISHINGS OFTEN TO KEEP UP WITH DESIGN TRENDS

LIKE TO REPLACE THEIR FURNITURE EVERY FEW YEARS

Average Daily UseSavvy consumers invest more of their budget into the furniture they’ll use most

often. Here’s the average daily use for the most commonly used items:

OFFICE DESK

BED LIVING ROOM

READING CHAIR

8 HOURS

THE LONGER YOUR FURNITURE LASTS, THE MORE USE YOU GET

PER DOLLAR YOU SPEND. TO GET THE BEST VALUE ON FURNITURE,

AIM FOR THE LOWEST POSSIBLE COST PER USE.

8 HOURS 3 HOURS 1 HOUR

Millennials and Quality

THEY’RE NOW THE LARGEST GENERATION BUYING HOME FURNISHINGS

57% OF MILLENNIALS VALUE QUALITY OVER PRICE WHEN MAKING PURCHASING DECISIONS

ADD TO CART

37%MILLENNIAL HOUSEHOLDS MAKE

OF ALL FURNITURE PURCHASES

18.4% JUST

35.1% ONLY 2 0 1 6

2 0 1 7

2 0 1 8

Inexpensive furniture offers a lower upfront investment, but it ends up costing more in the long run. The sooner it breaks, the sooner you’ll

need to repair or replace it.

Long-Term Cost of Cheap Furniture

Average Repair Costs

Cost Per Use Choosing Durability

COST / NUMBER OF USES =

COST PER USE

$$$

FURNITURE MATERIALS RANKED FROM HIGHEST TO LOWEST DURABILITY:

#1 WOOD #2 VENEER

#3 9-LAYER PLYWOOD

Worst: � PARTICLEBOARD � PRESSED WOOD

� FIBERBOARD

Handmade furniture offers many benefits over cheaper, mass-produced items. When you buy home furnishings made by Amish woodworkers, you get:

Benefits of Amish Craftsmanship

AMISH FURNITURE MAKERS UNDERSTAND THE COMPLEXITY IN CREATING FINE WOOD FURNITURE. SOME ITEMS LIKE THE JEFFERSON U-SHAPED DESK CAN TAKE 2-3 MONTHS TO BUILD.

Meticulous Craftsmanship

DINING TABLE(2 LEAVES AND

SLIDING SYSTEM)

DINING CHAIR (WOOD SEAT)

ROCKER END TABLE

COFFEE TABLE DRESSER FULL-SIZE OFFICE DESK

$1,550$300

$400$300

$400 $1,200 $2,000

Average Refinishing Costs

DINING TABLE(2 LEAVES AND

SLIDING SYSTEM)

DINING CHAIR (WOOD SEAT)

ROCKER END TABLE

$1,200 - $3,200$225 - $375

$350 - $500$250 - $350

Average Replacement CostsSOFA RECLINER LARGE DINING TABLE NIGHTSTAND

$600 - $2,500 $200 - $1,800 $1,000 - $3,000 $150 - $600

GISH’S HARDWOOD FURNITURE IS FINISHED WITH A CATALYZED CONVERSION VARNISH—IT’S STRONGER AND MORE DURABLE THAN LACQUER OR POLYURETHANE WHILE SHOWCASING THE WOOD’S BEAUTY.

Resilient Finish

RICH DETAILS MAKE AMISH HANDMADE FURNITURE UNIQUE. BUILDING A CHAIR SUCH AS THE SHEAF BACK OR JEFFERSON EXECUTIVE CHAIR IS ONE OF THE MOST LABOR-INTENSIVE PROCESSES IN AMISH WOODWORKING.

Intricate Detail

AMISH FURNITURE MAKERS STAND BY THEIR CRAFTSMANSHIP. FOR EXAMPLE, GISH’S FINE WOOD FURNITURE COMES WITH A STANDARD 5-YEAR WARRANTY.

Satisfaction Guarantee

SOURCES: �i.msstate.edu, pbd.org, statista.com, furnituretoday.com, forbes.com, homeadvisor.com, thewoodworksinc.com

Infographic designed by Mad Fish DigitalCopyright © 2016 Gish's Furniture, Inc.

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