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Buddy-Watcher Communication in Scuba Diving 4.0 Pitch Deck 1

Buddy-Watcher - Communication in Scuba Diving 4.0

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Page 1: Buddy-Watcher - Communication in Scuba Diving 4.0

Buddy-WatcherCommunication in Scuba Diving 4.0

Pitch Deck

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Page 2: Buddy-Watcher - Communication in Scuba Diving 4.0

Problem I

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Difficulties communicating underwater

Divers are distracted by underwater impressions

Visual and verbal communications hardly work

Reachability of a dive partner is not guaranteed, yet it is a crucial factor

during one‘s dive!

Pitch DeckPitch DeckZ Z Z

Heeey

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Page 3: Buddy-Watcher - Communication in Scuba Diving 4.0

Problem II

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Divers are distracted by underwater impressions

Divers start to dive away from each other

Leads to a great distance between the dive partners

In dangerous situations, the distance between the dive partners is crucial!

Pitch Deck

Page 4: Buddy-Watcher - Communication in Scuba Diving 4.0

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Solution I:The Buddy-Watcher

By pressing a button, an ultrasound signal will be sent to the dive partner Vibration alarm will inform the dive partner Immediate attention of the dive partner is attracted Soundless, personalized and comfortable

! !

Page 5: Buddy-Watcher - Communication in Scuba Diving 4.0

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The Buddy-Watcher measures the predefined distance The alarm will immediately start if the distance is exceeded Instant attention of the distant team The loss of the dive buddy will be prevented

Solution II:The Buddy-Watcher Pitch Deck

Page 6: Buddy-Watcher - Communication in Scuba Diving 4.0

Together we experience more!6

Pitch Deck

Page 7: Buddy-Watcher - Communication in Scuba Diving 4.0

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Vibration alarm at both divers, if the safety distance is

exceeded

Calling the Safety-Divers at the surface out of a deep up to 80

meters signalizing them that the ascent begins

FunctionsBoat-Unit with Call-back-function e.g. in case of a upcoming

storm

Communication between divers in the network to

indicate special experiences

Page 8: Buddy-Watcher - Communication in Scuba Diving 4.0

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Our MissionWe want that the Buddy-Watcher becomes a basic

dive gear of all underwater sportsmen and -women in the world, so that they can have a relaxing dive with

fascinating experiences.

Pitch Deck

Page 9: Buddy-Watcher - Communication in Scuba Diving 4.0

Active divers, Snorkelers &

Freedivers

Tour Operators (e.g. Robinson)

Cruise Liners (e.g. AIDA)

Target Group

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Pitch Deck

Page 10: Buddy-Watcher - Communication in Scuba Diving 4.0

Over 50 million underwater sportsmen worldwide Market size of sport diving is approx. US $ 8 billion/year US $ 440 million/year for electronic equipment, such as dive computers Freediving & Snorkelling are emerging trend sports Markets: USA, Europe, Asia

Market Potential

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200.000 Freedivers 25 Mio. Divers At least 25 Mio. Snorkelers

Pitch Deck

Source: Annual Report Head Group & Diving Carribean Niche Markets

Page 11: Buddy-Watcher - Communication in Scuba Diving 4.0

The Buddy-Watcher is serving an so far uncovered market segment.

Competing products

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ShakerEUR

15,00

Dive AlertEUR 90

Casio LogoseaseEUR 1.400

Ocean Reef

EUR 800

Tank Banger EUR7,00

Pitch Deck

Page 12: Buddy-Watcher - Communication in Scuba Diving 4.0

Unique Selling Points

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Soundless & personalized

Range up to 80 meters

No marine life disturbance

Distance control to the buddy

Boat-Unit with call function for groups

Master-Function for dive instructors

Pitch Deck

Page 13: Buddy-Watcher - Communication in Scuba Diving 4.0

Sale price for end customers: €

199,98

Net Sale price whole sale: €

108,00

Avarage sale price: €

135,00

Margin ratio: € 71,00

Customer Acquisition Costs: € 39,00

Production cost for a set of 2: €

64,00

Production cost aim p. set of 2: €

45,00

Unit Economics

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Pitch Deck

Page 14: Buddy-Watcher - Communication in Scuba Diving 4.0

Scalability of technology

Our know-how in the field of ultrasound can be expanded in other possible applications, enabling the acess to other industries, such as Oil/Gas, Automobile as well as Work and Life Security. 14

Pitch Deck

Page 15: Buddy-Watcher - Communication in Scuba Diving 4.0

Scalability of technology

in costs of the Deep Water Horizon

catastrophy due to insufficientmonitoring

US $ 62 billion € 17 billionTurnover: driving safety

&-assistance

US $ 700 mio.Turnover: Wearables for

children supervision until 2020

Wireless sensors network for pipelines supervision

Invisible sensors behind the bumper bar for an

appealing design

Children supervision in the absence of GPS

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Pitch Deck

Page 16: Buddy-Watcher - Communication in Scuba Diving 4.0

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Production Outsourcing

E-Commerce Platforms

independent in-house

Business modelDevelopment & Production

Sales

Direct

Distributors&

Retailers

in unitized steps

Pitch Deck

Page 17: Buddy-Watcher - Communication in Scuba Diving 4.0

40%

40%

20%

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Capital requirements & utilization

Re-DesignTransformation of the products and the processes for the mass

production

Marketing & SalesOnline advertisement (Social Media)

Offline advertisement (Magazine)Sponsoring

EventsTrade fairs

ProductionPurchase, Manufacturing, Assembling

Pitch Deck

€ 300.000 8,45%

share offered

Page 18: Buddy-Watcher - Communication in Scuba Diving 4.0

Michael FeichtFounder and CEOGraduate Engineer (FH) in Machine Engineering

Responsible for:Development, Production, Company Organization

Michael is the engine of the team. He motivates, convinces,keeps the team together and manages all other important aspects.

Whenever someone says it is impossible, he makes it possible!18

Management

Eduard SabelfeldFounder and CEOGraduate Engineer (FH) in Business Administration and Engineering

Responsible for: Sales, Marketing, Finance

He always concentrates his efforts on trying to find a concrete approach off the well-trodden path to tackle a concrete problem with unconventional solutions.

Before we fall, we‘d rather stand out!

Pitch Deck

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Over 70% of our Earth is covered with water –let‘s conquer it together!

Pitch Deck

Page 20: Buddy-Watcher - Communication in Scuba Diving 4.0

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Free-Linked GmbHBlücherstr. 32

75177 Pforzheim+49 (0) 7231 6038470

[email protected]

www.companisto.com/buddy-watcher

Pitch Deck