10
B-ROLL HARLEM INTERACTIVE WALKING TOURS Based on the 1930 films of Oscar Micheaux Oscar Devereaux Micheaux was an American author, film director and independent producer of more than 44 films. Michaeux is regarded as the first major African American feature filmmaker

B tour harlem

Embed Size (px)

Citation preview

Page 1: B tour harlem

B-ROLL HARLEMINTERACTIVE WALKING TOURS

Based on the 1930 films of Oscar Micheaux

Oscar Devereaux Micheaux was an American author, film director and independent producer of more

than 44 films. Michaeux is regarded as the first major African American feature filmmaker

Page 2: B tour harlem

WHY CREATE THIS

INTERACTIVE TOUR SERIES

To foster an intimate experience that bridges Harlem’s past with

its present.

Encourage healthy engagement between local residents and

participants.

Most walking tours in Harlem are limited in scope and lack

spontaneity and creativity.

Organizers wish to broaden Harlem’s image as a safe and fund

place to be.

Page 3: B tour harlem

PAST TOURISM INITIATIVES

Previous initiatives have not worked very successfully

because Harlem’s cultural assets were too scattered apart.

Hard for visitors to have a complete experience.

Many venues and homes are not available for week-day or

day-time tours.

Sight-tour companies (bus-operated) refuse to partner with

cultural and artistic groups

Page 4: B tour harlem

HOW IT WORKS

Individual Corporation

Participants can sign up online as individuals or a team.

Additional options will be available for individuals to join a team

or have a private guide.

Points are given when clues are solved. Winners are awarded

discounts to a local Harlem restaurant or café.

The tour is available for up to three months.

Page 5: B tour harlem

TOUR-BASED INTERVENTIONS

Tour will offer:

Video

Photographs,

Audio,

Film

Mapping

Page 6: B tour harlem

MURDER IN HARLEM TOUR1 2 0 T H – 1 2 4 T H S T R E E T S

The film Murder in Harlem is based on the “real” murder trial of Leo Frank. It

took place during 1913 in Atlanta, Georgia. Director Oscar Michaeux used

Harlem as a backdrop to re-tell the story in film. This tour will allow

participants to walk the streets of the Mt. Morris Historic District in Harlem,

learn about its history and solve this whodunit experience.

Page 7: B tour harlem

MT. MORRIS

HISTORIC DISTRICT

Mount Morris Park Historic District was designated a historic

district by New York City Landmarks Preservation Commission in

1971, and is part of the larger Mount Morris Park neighborhood.

It is a large 16-block area in west Central Harlem. The

boundaries are West 118th and West 124th Streets, Fifth

Avenue, and Adam Clayton Powell Jr. Boulevard.

Page 8: B tour harlem

TOURS BY WEST HARLEM ART

FUND

Page 9: B tour harlem

MARKETING & DISTRIBUTION

All of our new tours in the Lower East Side, Chelsea, LIC and

Harlem will start this spring and summer. The West Harlem has

distribution partnerships for individual and group tours with:

Amazon

Vimbly

Groupon

Online marketers receive a 40-50% cut of the discounted tour price.

Our patrons come from the NY tri-state area and abroad.

Page 10: B tour harlem

WEST HARLEM ART FUND

The West Harlem Art Fund, Inc. is a seventeen year old, public arts

organization. WHAF offers exhibition opportunities for artists and creative

professionals wishing to share their talent with residents uptown and around

the city. The West Harlem Art Fund, Inc. showcases art and culture in open,

public spaces to add aesthetic interest to our part of the city; promote

historical and cultural heritage; and support community involvement in local

development. Our organizational symbol is the double crocodile from West

Africa. Funtunmmireku-Denkyemmirreku means unity in diversity.