WHY IMPERFECTIONS MAKE

A PERFECT PRODUCT

RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND LINKEDIN: SG.LINKEDIN.COM/IN/RAJESHSOUND

IMPERFECT PERFECTS THROUGH HISTORY

“HAVE NO FEAR OF PERFECTION - YOU'LL NEVER REACH IT.” ― SALVADOR DALÍ

“TO BANISH IMPERFECTION IS TO DESTROY EXPRESSION, TO CHECK

EXERTION, TO PARALYZE VITALITY.” ― JOHN RUSKIN, THE STONES OF

VENICE

“ORDINARY IMPERFECT PEOPLE, ALWAYS CHOOSE SIMILARLY IMPERFECT PEOPLE

AS FRIENDS.” ― HARUKI MURAKAMI, BLIND WILLOW,

SLEEPING WOMAN

WHY THEN, SHOULD A

PRODUCT BE DIFFERENT?

A PRODUCT IS, BUT A MICROCOSM

OF ITS UNIVERSE.

LIKE THE UNIVERSE, IT HAS ITS

UNIQUE CHARACTER AND COMPLEX

RELATIONSHIPS.

“THE MORE SHE TRIES TO BE

PERFECT-AT-EVERYTHING, THE

MORE UNNATURALLY-IMPERFECT

SHE APPEARS”

A PRODUCT WITH ALL ITS IMPERFECTIONS

CAN JUST BE AS PERFECT

"BETTER A DIAMOND WITH A FLAW THAN A PEBBLE WITHOUT."

—CONFUCIUS

A PRODUCT HAS FIVE

CHARACTERISTICS -

THAT ENGAGE A BUYER

1. PRICE

2. SERVICE

3. ACCESS

4. QUALITY

5. EXPERIENCE

THREE RELATIONSHIP LEVELS -

THAT DEFINE THE DEPTH OF A

BUYER ENGAGEMENT.

(LEVEL 1)

BE CONSIDERED

LITTLE EFFORT TO MAINTAIN LOYALTY.

(LEVEL 2)

BE FAVORED.

DEEPER ENGAGEMENT, FAVORED OVER

COMPETITION

(LEVEL 3)

BE DESIRED.

AN IDEAL STATE - FAVORED + DESIRED

HUMANLY IMPOSSIBLE TO “BE

DESIRED” ON “ALL FIVE

CHARACTERISTICS”

TO FOCUS WISELY ON RIGHT

PRIORITIES IS THE KEY

PRICE?

THERE IS ONLY ONE PRICE - HONEST PRICE. AND

THAT IS THE PRICE A BUYER THINKS IS RIGHT.

SERVICE?

BASIC LEVEL OF SERVICE IS EXPECTED. HOW

FARTHER WOULD YOU GO?

ACCESS?

HOW EASY SHOULD IT BE TO ACCESS AND

NAVIGATE BOTH OFFLINE AND ONLINE?

QUALITY?

CONSISTENTLY GOOD OR ONE-OFF-BEST? GOOD

ENOUGH IS GOOD ENOUGH FOR MOST.

EXPERIENCE?

INTIMACY MATTERS. BUYERS DEMAND RESPECT

AND BEING CARED FOR.

TOGETHER THEY DEFINE A

ENGAGEMENT PLAN AND HENCE THE

PRODUCT STRATEGY

PICK YOUR BATTLES

THE BEST IS THE ENEMY OF THE GOOD - VOLTAIRE

CHARTING A PRODUCT STRATEGY

CHARTING A PRODUCT STRATEGY

A PRACTICAL PLAN IS BOUND TO HAVE CERTAIN

IMPERFECTIONS.

“DON'T POINTLESS THINGS HAVE A PLACE, TOO, IN THIS FAR-FROM-

PERFECT WORLD? REMOVE EVERYTHING POINTLESS FROM AN IMPERFECT LIFE,

AND IT'D LOSE EVEN ITS IMPERFECTION.”

― HARUKI MURAKAMI, SPUTNIK SWEETHEART

WE ARE PERFECTLY PERFECT, WITH

IMPERFECTIONS

REMEMBER, THE PERFECT 5x3 PLAN

IS A PRACTICAL IMPOSSIBILITY

MORE @SLIDESHARES FROM @RAJESHSOUND

- SIX THINGS TO REMEMBER WHILE WRITING FEEDBACK

- SIX THINGS TO REMEMBER WHILE RECEIVING FEEDBACK

- 8 SELLING SINS

- 8 SELLING VIRTUES

WHY IMPERFECTIONS MAKE A

PERFECT PRODUCT

RAJESH SOUNDARARAJAN | TWITTER: @RAJESHSOUND LINKEDIN: SG.LINKEDIN.COM/IN/RAJESHSOUND

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