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Value unchained: Linking into the network effect of digital platformsBy Miguel Custodio
Digital Platforms definedServe as an intersection point, bringing products and services together into a richer, more personalized experienceDigital Platforms are:
Value chains evolving into powerful ecosystems Copyright © 2015 Accenture All rights reserved.
1 Accenture Technology Vision 2015; Digital Business Era: Stretch Your Boundaries. techtrends.accenture.com
Forging countless connections amongst consumers, suppliers, retailers, manufacturers, & product developers
Re-thinking business models to reap full benefits
81% of executives believe that platforms will reshape industries into interconnected ecosystems¹
3Copyright © 2015 Accenture All rights reserved.
Digital Platforms in actionExecutives have a choice: either connect to an existing platform or create one of their own. The correct choice may be both.
Acquisition enabled launch of digital platform
Released payments device linked with current application development platform
Launched new approach to provide business-to-business platform services
4Copyright © 2015 Accenture All rights reserved.
Preparing for platform operationsExploration starts with examination of some fundamental business imperatives
1 Accenture Technology Vision 2015; Digital Business Era: Stretch Your Boundaries. techtrends.accenture.com
Executive thinking is rapidly shifting toward businesses as platforms.
Another 35% of executives are experimenting with industry platforms.¹
35%
39%
Of executives Accenture surveyed, 39% were using industry platforms to collaborate and integrate data and applications with digital business partners.
5Copyright © 2015 Accenture All rights reserved.
Shifting from a chain of events to a network of valueThink about creating new eco-systems
Establish operating models that can best deliver value to highly sophisticated,
digitally savvy customers.
Reap the full benefits of digital ecosystem demands by focusing attention from all business areas
Involve stakeholders from every key business unit in discussions that define the strategy, architecture and operating model.
6Copyright © 2015 Accenture All rights reserved.
Leveraging platforms to elevate performance Shift from one-to-one transactions to composite experiences
1 Constellation’s 2014 Outlook on Dominating Digital Business Disruption,” Constellation Research, February 10, 2014. https://www.constellationr.com/research/constellations-2014-outlook-dominating-digital-business-disruption
Platforms open up new way of bringing any number of businesses together to meet consumer demands
Building a digital platform that combines hosting and participating offers agility, control and pacing
A new platform for high performance. In 2013, platform-oriented companies composed 14 of
the top 30 global brands (by market capitalization). 1
Copyright © 2015 Accenture All rights reserved.
Find out more:
7
Learn more at www.accenture.com/digitalplatforms
Contact us to discuss how to drive technology [email protected]
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Join the conversation@AccentureStrat
About AccentureAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With more than 358,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com
About Accenture Strategy Accenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry-specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. For more information, follow @AccentureStrat or visit www.accenture.com/strategy
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