Unilever and employee engagement springtij anniek mauser en egon de bruin

ANNIEK MAUSER & EGON DE BRUIN

SUSTAINABILITY DIRECTOR FOUNDING PARTNER

UNILEVER BENELUX SNOWBALLS & FLYWHEELS

THE ROLE OF EMPLOYEE ENGAGEMENT

AGENDA

UNILEVER IS A GLOBAL COMPANY

We’ve only one planet, not threeWE ONLY HAVE ONE EARTH, NOT THREE

THE UNILEVER SUSTAINABLE LIVING PLAN

ENHANCING LIVELIHOODSIMPROVING HEALTH AND WELL-BEING

REDUCING ENVIRONMENTAL IMPACTS

HEALTH AND HYGIENE NUTRITION GREENHOUSE GASES WATER WASTE SUSTAINABLE SOURCING FAIRNESS IN THE WORKPLACE

OPPORTUNITIES FOR WOMEN INCLUSIVE BUSINESS

3 BIG GOALS BY 2020

All brandsAll countries

Life cycle impacts Not only environmental

focus

THREE KEY FEATURES

THE BUSINESS CASE FOR SUSTAINABILITY IS COMPELLING

GOOD PROGRESS AND CHALLENGES AHEAD

HOWEVER …

AUGUST 2015

Driving sustainable growth through our brands

• E-learning and challenge tool

• Big success last year

• 2015 edition started September 2015

• 15 locations involving 8,500 people across Europe

Driving sustainable growth


What’s your individual contribution to sustainable growth?

HELPING TO SAVE ANDAVOID COSTS

FOCUS ON SUSTAINABILITY AS A GROWTH DRIVER

Driving sustainable growth through our brandsGOALS & OBJECTIVES

Goal: further increase engagement in Sustainable Living Plan

Objectives:• Change knowledge, attitude & behaviour• To offer action perspectives and make it tangible• To continue the dialogue -> cultural change • From sending to interaction.• To get input from colleagues, get to know more about the needs &

wants and daily issues at the work floor

Driving sustainable growth through our brandsHOW IT WORKS: 6 CHALLENGES, 1 CHALLENGE IN 10 MINS PER WEEK

• Each challenge consists of 3 steps:

1LEARN. Inform & Inspire3 quiz questions featuring video’s, customer cases,

learnings, business benefits, eye-openers, fun facts.

2ACT. Learn by doing.Online assignment based on existing and new tools triggering target behaviours.

3SHARE. Social learning & embedding in business

Poll + Online discussion. Aim: identifying people’s wishes,

needs & ideas and/or to trigger team discussions about

embedding sustainability in business

• Impacts individual and group journey

Informed & emotionallywarmed up for action

Empowered feeling by

completingchallenge /

succesfully take first steps

A structureddialogue that

makes needs & wants visible for

everybody…

… and is ableto identify

currentsocial normsand aims to reset norms

Driving sustainable growth through our brandsGAMIFICATION ELEMENTS CREATE STICKINESS

1. Identify right people& right issues

2. Design engaging & tailored programme

3. 6 weeks workplace buzz

4. Measure results

5. Monitoring

follow-up

Flywheel method: sustainable impact in 5 phases

Step 1: Identifying internal change makers and sweets spotsLearning: put colleagues first, connect to their needs & wants

Step 2: Developing engaging and tailored programme, based on principles of behaviour change

Step 2: behaviour analysis

OUTPUT:

OBJECTIVES, INSIGHTS & IDEAS for Flywheel

week challenge

1DEFINE MINDSET&BEHAVIOUR CHANGESPer challenge theme: Current & desired situation > week challenge objectives

2INSIGHTSWhat will help unlock the mindset & behaviour changes?

3HOW TO INSPIRE & SUSTAIN CHANGE?Ideation against the 5 Levers for Change / Flywheel challenge steps


Food for growth

THE CHALLENGES

Step 3: For six weeks colleagues get in gear in teams with inspiring, simple and fun challenges

Step 4: Measuring impact and keeping the momentum of empowered colleaguesto drive change


#brightFuture item Pre* Post** Increase

I believe that we are a different kind of business –one that is a force for good.

70% 81% 11%

I understand how the Unilever Sustainable Living Plan is part of how we do business and drives growth.

81% 91% 10%

I understand how I can contribute to delivering the Sustainable Living Plan in my job

58% 76% 18%

The Sustainable Living Plan has made me adopt more sustainable habits at home.

41% 64% 23%

I talk to my friends and family about what we do to make sustainable living commonplace.

45% 58% 13%

STEP 4: MEASURING IMPACT

RESULTS 2014

Gamification mechanism very successful: across Europe 75% of population participated

Measurable impact: #brightFuture KPIs showed impressive uplifts in post-survey

Kick-start for behaviour change

Step 5: Following-up to deliver impact

Driving sustainable growth through our brandsSTEP 5: SOME EXAMPLES OF 2014 FOLLOW-UP RESULTS

Food Academy: from Sugar Reduction to Superfoods

Driving sustainable growth through our brandsEXAMPLE FOLLOW-UP BEST IDEA

Driving sustainable growth through our brandsLIVE DEMO


Food for growth

THE CHALLENGES

Driving sustainable growth through our brandsLIVE DEMO STORYPLAZA

44

45

46


Quiz helps to make it understood

Platform makes it really easy

EFFECTIVE USE 5 LEVERS FOR CHANGE

Gamification makes it desirable and fun

Participating (and winning) as a team, all the practical tools and translate this in ultimately in growth, make it rewarding

Length of the game (6 weeks) and tools to kick start in daily job/life help to make it a habit


B

Driving sustainable growth


www.snowfly.nl

egon@snowfly0644553212

Leadership & Management

Unilever and employee engagement springtij anniek mauser en egon de bruin