twitter – Organizational Structure & Organizational Behavior

By Rauf

Organizational Structure• Empower people to share ideas and information

instantly with no barriers• Offers products & services for users, advertisers

& data partners.Current Structure revolves around 3 primary objectives:

1. STRENGHTEN THE CORE: To grow active users by• improving user experience• Adding depth to contents• Upgrading DM feature• Adding more features with simplicity in-mind

2. REDUCE BARRIER TO CONSUMPTION:

• Focuses on better organizing the data• Making it relevant to each and every user• Whether logged-in, logged-out or on partner applications

3. DELIVER NEW APPLICATION AND SERVICES:

• To create and encourage the development of new mobile and web applications

• Across the twitter ecosystem• Including their Fabric program

ORGANIZATIONAL STRUCTURE (Cont.)

Organizational Behavior• Twitter has a friendly team-oriented

organizational environment• Employees are motivated in

achieving the company’s assigned goals• Twitter employees are considered

to be “happiest employees in Silicon Valley”

4 KEY FACTORS OF TWITTER’S ORGANIZATIONAL CULTURE1. SESSIONS LED BY CEO:• Jack Dorsey believes “building a strong business

starts with building a strong manager”• Dorsey uses stories and role play exercises to

engage employees in class• This serves as a huge motivating factor for

employees as their highest designated member of firm interacts with them

2. MEASURE IT (PULSE):• Twitter conducts Employee Satisfaction

Surveys each 6 months• Employees are asked question to check their

job satisfaction levels, address concerns and improvements.

Organizational Behavior3. FOCUS ON THE CORE:Core skills to possess for employees & Managers• Communication• Development• Direction • Change• Collaboration

4. AUTHENTIC & FEARLESS FEEDBACK:• Emphasizes on continuous feedback from

up, down or across• Launched Learning Labs where employees

give and receive open authentic and fearless feedbacks

#thankyou