The Mythical Millennial in Museums

Susan Evans McClureDirector, Smithsonian Food History Programs

EvansSN@si.edu @SusnEvans

83 million millennials in the U.S. in 2015

44% are minority racial/ethnic groups

By 2017, they’ll spend $200 billion annually

Just give them drinks.

Put it on the internet.

Millennials like parties.

Millennials are just like real people.

website email social

I wish my science class in school had been so interactive.

The panel discussion could have lasted longer.

Loved the panelists, learned a lot, and the beer tasted

excellent.

Susan Evans McClureDirector, Smithsonian Food History

ProgramsEvansSN@si.edu @SusnEvans