TECH COMMUNITIES: where nerds go to party

Hello!I am Moriya KassisI am here because I am a nerdwho party at and with my beloved Product Managers communities. You can find me at moriya@productofthings.com

My Favourite Nerd Parties

I founded ProdcudtTank TLV on January 2016.Yes, we just celebrated our 1 year anniversary!

“ProductTank provides an opportunity for Product Managers working for (or wanting to work for) digital/web/mobile companies in Tel Aviv to exchange ideas and experiences about Product Management, Business Modelling, Metrics, User Experience and all the other things that get us excited.

Events include talks from guest speakers on topics around Product Management, networking opportunities, and a good old-fashioned chin-wag over a beer or two. We're open to companies big and small.

We also welcome early-stage technology businesses looking to learn how to get their ideas off the ground.

1,732Members on Meetup

12 & 25 Meetups and speakers to date!

1,184Members on Facebook

My Favourite Nerd Parties

And…I founded Product of Things on August 2016

“First there was Hardware. Then came Software.

Now, it’s all about Product of Things: Hardware and Software combined in the era of products, when product is more than its tech.

Product of Things is a unique guild for HW and SW Product Management enthusiasts dealing with the challenges of creating products in the IoT domain and its enablers: robotics, AR/VR, 3D printing, drones and many more. While there are meetups for the PMs work with digital products, no one deals with the unique process of creating the magic behind a product you can grab, feel and hopefully, enjoy.

TechTalk

Let’s start with the WHY

A community of purpose and a community of interest in one

GOALS

People want to connect with other people, to ⊙ share⊙ to ask and answer questions⊙ to entertain, to brag, to argue,

to teach, to support or condemn.

But above all, they participate in communities to get and give answers to questions.

People have questions, and they want to connect with people in places where they can get and give answers.

SO WHY CAN’T THEY

JUST TALK TO

EACH OTHER? or code their thoughts out?

In a world where you want everyone to know what you had for lunch, you don’t want your co-worker to know that you have the solution for their problem.You want the whole world to know it.

Needs

In many ways, they do. There are ⊙ Code Libraries⊙ Internal groups in organizations⊙ Alumni networks and many more.

However this is not enough, 1. As professionals are looking for ways to learn from others, outside of their organization 2. As many of these answers are hard to explain in writing only

CorporatesAlthough the continuous awareness, big organizations don’t know how to utilize employees’ knowledge. Moreover, in many times employees don’t know other employees within their own company.

Today’s organiza

tions

StartUpsWith the rise of startups, one may

not find within their organization a person who can provide us an answer to our question. On the other hand, startups hold knowledge that is sometimes bigger than “their own need”.

-it’s difficult to find the words to describe both these questions and their answers!

Challenges of

Documentation

So… Is There

a Solution?

Or even somewhat less of

a disaster?...

Offline+Online Tech

CommunitiesKeep the Internet Personal.

““Community management is a misnomer… it’s less management and more engagement.

Your customers, partners, etc. are going to be talking one way or another, this is a way to participate, understand, and occasionally direct the conversation. A community can also do things you can in ways you can’t.” – Keith Casey, Director of Producta

Don’t know but be your audience.

We consume knowledge everywhere we are.

Crafting and delivering a platform for those answers means understanding the nature of these questions, the context in which it’s asked, as well as the people asking it.

GUIDELINES, TIPS AND

MUCH MORE

Have a very clear Mission Statement

including DeadLines and KPIs

*What are your exact goals for building this community?*When would you like to reach these goals? *How much are you willing to work and do for this to happen?

With these goals in mind, when it gets harder - you may want to compromise on a few things. That’s OK. Except for one: Don’t ever compromise on the content you provide to your audience. Make sure to provide sales-pitch-free high value content.

Most of times there are no right and wrong answers. However, some answers are definitely better than others.

Make sure to attract the

right audience

Be aware of the language barrier

GeekSpeak &English vs. other

languages

This issue is bigger than you can imagine.

Overcome the Knowledge Gaps

between all members

Newbies and Experienced

Create an atmosphere for your community members to act like Obi-Wan Kenobi and not like Darth Vader

Analyze it

*Do you know where your visitors coming from? *What do you know about them?*Do you know how to better attract them?

Ask for feedback

Your #1 way to make your product better is by talking to its users and customers.

Don’t wait for this to come to your door but ask for it!

Be Quick to Adapt

New ideas?New concepts?New needs?

Ask the community to

contribute

Yesterday’s audience is tomorrow’s speaker!

Manage and record

your success

Metrics!Benchmarks!More metrics!

Bring an interaction between multiple small- to medium-sized businesses

This is where the magic happens.

We learn new things when we interact with different people.

Listen to what they

care about

Be their friend on social networks and see what they care about, what they love, what they hate and what they really hate.

Manage and record

your successYup! Again!

Thanks!Any questions?You can find me at moriya@productofthings.comMoriya Kassis