Stc spectrum-keynote-2015-kitbh

W^rp F^ctor 9.0:

Content Cre^tion ^nd Cur^tion ^t the Speed of Ch^nge

Kit Brown-Hoekstr^

Principal, Comgenesis, LLC

President and Fellow, Society for Technical Communication (STC)

Twitter: @kitcomgenesis

Blog: www.pangaeapapers.com

30 March 2015(c) 2015, Comgenesis, LLC.

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30 March 2015 (c) 2015, Comgenesis, LLC. 3

@ Brief History of Content


First 30,000 Ye^rs or So


Circ^ 3300 –3000 BCE


Circ^ 3000 –200 BCE


Circ^ 200 BCE - 1450 @D


Circ^ 1450 - 1800


Circ^ 1800 - 1960


Circ^ 1960 - 1980


Circ^ 1980 - 1993


Circ^ 1993 - 2000


Circ^ 2000 - 2007


Circ^ 2007 - Present


Coming Soon>



Re^ching Esc^pe Velocity

(c) 2015, Comgenesis, LLC.Explore New Worlds

30 March 2015 18

Risk Getting Lost

(c) 2015, Comgenesis, LLC.30 March 2015 19

30 March 2015 (c) 2015, Comgenesis, LLC. 20Build ^ Fr^mework

“

”

We need document designs ^nd ^rchitectures th^t

^re c^p^ble of subst^ntive ch^nges in response to

ch^nging dem^nds.

M@RK B@KER, EVERY P@GE IS P@GE ONE


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30 March 2015 (c) 2015, Comgenesis, LLC. 22@utom^te When @ppropri^te

30 March 2015 (c) 2015, Comgenesis, LLC. 23Use @gile to Your @dv^nt^ge


St^y Focused

“

”The P^reto Principle st^tes th^t 20% of your

^ctivities provide 80% of the v^lue.

@lyss^ Fox, “Prioritizing Your Focus to M^ximize V^lue”, Intercom, J^nu^ry 2014


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(c) 2015, Comgenesis, LLC.

There’s No Such Thing ^s ^ No-Win Scen^rio

Innov^te

30 March 2015 26

Dis^ster Prep^redness


@lw^ys H^ve ^ Pl^n B



It’s @ll @bout the Te^m


First Contact

30 March 2015 30

Keep Communic^tion Ch^nnels Open


Negoti^te


with Honor

30 March 2015 32

Turn Enemies


Into Friends

30 March 2015 33

M^ke the Tough Decisions


Trust Your Te^m



T̂ ke ^ Bre^k & H^ve Some Fun


Eng^ge!

Cont^ct

Kit Brown-HoekstraEmail: [email protected]

Twitter: @kitcomgenesis

Blog: www.pangaeapapers.com

Phone: +1 720.542.3075


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Th^nk You!

Credits

Star Trek Enterprise: Copyright for the Star Trek franchise is held by Paramount Pictures and CBS. References to Star Trek elements are for purely entertainment and educational purposes and fall under fair use.

Genesis Planet: Star Trek: Wrath of Khan

History of writing: http://www.historyworld.net/wrldhis/PlainTextHistories.asp?historyid=ab33,

Cave paintings: http://en.wikipedia.org/wiki/Cave_painting,

• Hands ("SantaCruz-CuevaManos-P2210651b" by Mariano - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:SantaCruz-CuevaManos-P2210651b.jpg#/media/File:SantaCruz-CuevaManos-P2210651b.jpg)

• Bison: "AltamiraBison" by Rameessos - Own work. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:AltamiraBison.jpg#/media/File:AltamiraBison.jpg

• Hunters: http://www.oddee.com/_media/imgs/articles/a172_lascaux1.jpg

• Petroglyph of warriors: http://www.bristol.ac.uk/earthsciences/big/research/isotopes-archaeology/

Stone tablets: http://www.megalithicireland.com/Ogham%20Stones%20Page%201.htm, http://www.uncp.edu/home/rwb/lecture_ancient_civ.htm, http://www.ehow.com/how_12110304_make-egyptian-hieroglyphics-tablet.html,

Papyrus scrolls: http://imgkid.com/papyrus-scroll-png.shtml, http://tuningpp.com/sample-of-a-papyrus-scroll-from-ancient-egypt/, http://www.greatwallbooks.com/Collectable-Carving-English-Chinese-double-sided/dp/B00A4NI35W, , http://www.the-romans.eu/sitemap_images.xml

Parchment and vellum:

"Treatises On Natural Science, Philosophy, And Mathematics - Planets" by unknown medieval authors - http://www.bl.uk/onlinegallery/onlineex/illmanus/roymanucoll/d/011roy000012e25u00177v00.html. Licensed under Public Domain via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Treatises_On_Natural_Science,_Philosophy,_And_Mathematics_-_Planets.jpg#/media/File:Treatises_On_Natural_Science,_Philosophy,_And_Mathematics_-_Planets.jpg

https://www.sciencenews.org/article/prayer-archimedes

http://imgarcade.com/1/cool-book-background/

• http://www.historyforkids.org/learn/literature/paper.htm

• Invention of the printing press: http://en.wikipedia.org/wiki/Printing_press

• http://site.xavier.edu/polt/typewriters/tw-history.html

• Mimeograph: "Resistance mimeograph machines" by Brigade Piron - Own work. Licensed under CC BY-SA 3.0 via Wikimedia Commons - http://commons.wikimedia.org/wiki/File:Resistance_mimeograph_machines.JPG#/media/File:Resistance_mimeograph_machines.JPG

• http://eagleprintingmachines.blogspot.com/

• http://www.computerhistory.org/timeline/?category=cmptr


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Leadership & Management

Stc spectrum-keynote-2015-kitbh