Stat final presentation

Statistic Presentation

Ahmed Imran Hunjra

Subimtted to:

Arid Agricultural UniversityArid Agricultural UniversitySubmitted by:

SAAD ALIM.B.A 2nd SEMSTER

A data has been collected with the help of questionnaire from the students of different age, group at university of arid agriculture.

The questionnaire has been divided into two sections, which indicate the gender, course, CGPA and interest of the students.

The accumulative response is positive which shows that it is a good.

Consumer Purchase Intention (China Mobiles)

Q:1 Would you like to try such products?

Q:2 Would you buy such products if you happened to see it in a store?

Q:3 Would you actively seek out such products in a store in order to purchase it?

Q:4 I would favor such Marketing Campaign?

Q:5 It is good Marketing Campaign?

Q:6 Such Marketing Campaigns are beneficial for society?

Q:7 This marketing campaign has attractive contents?

Q:8 This marketing campaign has excellent execution?

Q:9 I like this campaign?

Questions

Techniques Frequency Distribution

Cumulative frequency distribution

Graphical representation of data

Measure of central tendency• Mean• Median• Mode• Percentile• Quartile

Measure of dispersion:• Range• Variance• Standard Deviation• Co-efficient of variance

Relative Measure• Z-Score• Outlier

Q:1 Would you like to try such products?

Would you like to try such products? Classes

Frequency Relative frequency

Percent frequency

Cumulative Frequency

Cumulative Percent

Strongly Disagree

3 0.06 6.0 3

6.0

Disagree 11 0.22 22.0 14 28.0Neutral 13 0.26 26.0 27 54.0Agree 17 0.34 34.0 44 88.0Strongly Agree

6 0.12 12.050

100.0

Total 50 1.0 100.0

•Frequency distribution :

Cross Tabulation With respect to class:

Would you like to try such products? * Class Crosstabulation

Questions

Class Total

BBA MBA MS MDM OTHERS

Strongly Disagree

0 3 0 0 0 3

Disagree 0 6 2 3 0 11

Neutral 2 5 1 2 3 13

Agree 0 15 0 2 0 17

Strongly Agree 0 4 0 2 0 6

Total 2 33 3 9 3 50

Bar Graph and Pie chart:

Histogram and Dot plot:

Interpretation:In the above we analyze the 50 student about their class who gave the opinion about the “Would you like to try such products” in it we collect the data from MBA, MDM, BBA, MS and Others And conclude that many student like the product.

Particulars Formulas Analysis

Mean 3.2400

Median Middle Value or Average middle Value 3.00

Mode Most Repeated Value 4.00

Percentile(m=64) 4.00

Quartile

Q1

Q2

Q3

25%

50%

75%

2.00

3.00

4.00

Five Number summary Minimum value

Q1

Q2

Q3

Maximum Value

1.00

2.00

3.00

4.00

5.00

Range range = xmaximum – xminimum4.00

Variance 1.247

Standard Deviation 1.1168

Co-efficient of Variance 34.50%

Z-score Give the below in the table

Outlier Analyze With the Help of Z-Score There is no outlier in the given output

-.21489 -.21489 -2.0056 1.57587 .68049

-.21489 -.21489 .68049 .68049 -1.11027

-.21489 .68049 -.21489 -.21489 -.21489

-.21489 -2.00565 1.57587 .68049 -1.11027

-.21489 -1.11027 -1.11027 -.21489 1.57587

-.21489 .68049 .68049 .68049 1.57587

-1.11027 .68049 .68049 .68049 -1.11027

.68049 1.57587 .68049 -1.11027 .68049

-1.1102 -1.11027 -2.00565 .68049 -.21489

-1.11027 .68049 1.57587 .68049 -1.11027

In the above we describe the opinion of the Student from which we collect the information about the “Would you like to try such products?” In the tabular and graphical form.

Now we go our next Question which is Q:2 Would you buy such products if you happened to see it in a store?

Frequency Distribution :

Would you buy such products if you happened to see it in a store?

Frequency

Relative Frequency

Percent frequency


Cumulative percent

Strongly Disagree 1 0.02 2 1 2

Disagree 5 0.10 10 6 12

Neutral 16 0.32 32 22 44

Agree 23 0.46 46 45 90

Strongly Agree 5 0.10 10 50 100

Total 50 1.00 100

Cross Tabulation With Respect to Class:

Questions

Class TotalBBA MBA MS MDM OTHERS

Strongly Disagree 0 1 0 0 0 1

Disagree 0 2 1 1 1 5

Neutral 1 11 2 2 0 16

Agree 1 14 0 6 2 23

Strongly Agree 0 5 0 0 0 5

Total 2 33 3 9 3 50

Bar Graph and Pie chart:

Histogram and Dot Plot:

Interpretation:In the above we analyze the 50 student about their class who gave the opinion about the “Would you buy such products if you happened to see it in a store?” in it we collect the data from MBA, MDM, BBA, MS and Others And conclude that many student like the product.


Mean 3.5200

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

3.00

4.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

3.00

4.00

4.00

5.00


Variance 0.785

Standard Deviation .8861




-.58679 -.58679 -1.71524 .54165 .54165

-.58679 .54165 1.67010 .54165 .54165

.54165 -2.84368 .54165 -.58679 -1.71524

-1.71524 -.58679 .54165 .54165 -.58679

.54165 .54165 -.58679 .5416 1.67010

.54165 .54165 .54165 .54165 -1.71524

.54165 1.67010 -.58679 -.58679 -.58679

.54165 -.58679 .54165 -.58679 -.58679

-.58679 -.58679 -1.71524 .54165 .54165

-.58679 1.67010 1.67010 .54165 .54165

Q:3 Would you actively seek out such products in a store in order to purchase it?

Would you actively seek out such products in a store in order to purchase it?

Question

Frequency RelativeFrequency

PercentFrequency

CumulativeFrequency

Cumulative Percent

Strongly Disagree

4 0.08 8.04

8.0

Disagree 8 0.16 16.0 12 24.0Neutral 17 0.34 34.0 29 58.0Agree 13 0.26 26.0 42 84.0Strongly agree 8 0.16 16.0 50 100.0Total 50 1.0 100.0

•Frequency Distribution:

Would you actively seek out such products in a store in order to purchase it? Questions


Strongly Disagree

0 3 1 0 0 4

Disagree 1 3 1 2 1 8Neutral 0 14 0 2 1 17Agree 1 9 0 2 1 13Strongly agree 0 4 1 3 0 8

Total 2 33 3 9 3 50

•Cross Tabulation:

•Bar graph and Pie chart:

•Histogram And Dot Plot:

Interpretation:The above graph and table shown the response of the students about the actively Seek out the goods. In the store or not and we analyze that Neutral Student are more in it which means they neither interested active seek out the Goods.


Mean 3.2600

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

2.7500

3.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

2.7500

3.00

4.00

5.00


Variance 1.399





1.42993 -1.31993 .51331 -.40331 -.40331

-1.31993 .51331 -.40331 -.40331 -.40331

.51331 -1.31993 .51331 .51331 1.42993

-.40331 -.40331 1.42993 .51331 .51331

-.40331 .51331 .51331 1.42993 -2.23655

.51331 -.40331 .51331 -.40331 1.42993

1.42993 -.40331 -2.23655 -.40331 1.42993

-.40331 -.40331 -.40331 -.40331 1.42993

.51331 .51331 .51331 1.42993 -.40331

-1.31993 -2.23655 .51331 -1.31993 -.40331

Q:4 I would favor such Marketing Campaign.

I would favor such Marketing Campaign. Frequency Relative

FrequencyPercentFrequency


Cumulative Percent

strongly disagree

6 0.12 12.06

12.0

disagree 7 0.14 14.0 13 26.0Neutral 14 0.28 28.0 27 54.0Agree 14 0.28 28.0 41 82.0Strongly agree

9 0.18 18.050

100.0

Total 50 1.0 100.0


I would favor such Marketing Campaign. * Class Cross tabulation

Question


strongly disagree 0 2 1 2 1 6disagree 1 4 1 0 1 7Neutral 0 10 0 4 0 14Agree 0 12 0 1 1 14Strongly agree 1 5 1 2 0 9

Total 2 33 3 9 3 50

•Cross Tabulation with Respect to Class:

•Bar Graph and Pie chart:

•Histogram and Dot Plot:


Mean 3.2600

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

2.00

3.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

2.00

3.00

4.00

5.00


Variance 1.584





Interpretation:In it we take the Suggestion from the Student about the Product, and the result is mostly agree or neutral. Which help us to makes the decision making.

1.38249 -1.00111 -1.00111 -.20658 -1.00111

-.20658 .58795 .58795 .58795 .58795

1.38249 -1.79564 -.20658 -.20658 .58795

-1.00111 -1.79564 1.38249 -1.00111 -.20658

-1.79564 -.20658 -1.79564 1.38249 1.38249

.58795 -.20658 -1.00111 -.20658 -1.79564

-.20658 1.38249 -.20658 1.38249 .58795

-.20658 -.20658 .58795 -.20658 1.38249

-1.79564 -.20658 .58795 .58795 .58795

-1.00111 .58795 .58795 .58795 1.38249

Q:5 It is good Marketing Campaign.

It is good Marketing Campaign.

Question:

Frequency Relative Frequency

Percent Frequency

Cumulative frequency

Cumulative Percent

strongly disagree

7 0.14 14.07

14.0

Disagree 5 0.10 10.0 12 24.0Neutral 10 0.20 20.0 22 44.0Agree 22 0.44 44.0 44 88.0Strongly Agree

6 0.12 12.050

100.0

Total 50 1.0 100.0


It is good Marketing Campaign. * Class Cross tabulation

Question:


strongly disagree 1 4 0 2 0 7disagree 0 2 1 0 2 5Neutral 0 8 1 1 0 10Agree 1 15 1 4 1 22Strongly Agree 0 4 0 2 0 6

Total 2 33 3 9 3 50

•Cross tabulation With respect to Class:

Bar Graph And Pie chart:



Mean 3.3000

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

2.7500

4.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

2.7500

4.00

4.00

5.00


Variance 1.520





Interpretation:In it we take the opinion from the students about the campaign of the product, and we conclude that many students agree from the marketing campaign about the product and we show it graph and table in the above.

.56770 -1.86530 -1.86530 -.24330 -.24330

-.24330 .56770 .56770 .56770 .56770

1.37870 -1.86530 .56770 .56770 .56770

-1.05430 -1.86530 -.24330 -.24330 .56770

-1.05430 .56770 .56770 .56770 1.37870

.56770 -1.05430 .56770 .56770 -1.86530

.56770 1.37870 .56770 .56770 -.24330

.56770 -1.86530 -1.86530 -.24330 1.37870

-1.05430 -1.05430 .56770 -.24330 1.37870

-.24330 1.37870 .56770 -.24330 .56770

Q:6 Such Marketing Campaigns are beneficial for society.

Such Marketing Campaigns are beneficial for society. Question:

Frequency Relative Frequency

PercentFrequency

C.F

Cumulative Percent

Strongly disagree

3 0.06 6.03

6.0

disagree 5 0.10 10.0 8 16.0Neutral 18 0.36 36.0 26 52.0Agree 15 0.30 30.0 41 82.0Strongly agree 9 0.18 18.0 50 100.0Total 50 1.00 100.0

Questions Class Total


Strongly disagree 0 2 0 1 0 3

disagree 1 3 1 0 0 5

Neutral 0 12 1 3 2 18

Agree 0 11 1 2 1 15

Strongly agree 1 5 0 3 0 9

Total 2 33 3 9 3 50


•Cross Tabulation:

•Bar Graph and pie chart:

•Dot Plot and Histogram:


Mean 3.4400

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

3.00

3.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

3.00

3.00

4.00

5.00


Variance 1.190





Interpretation:In the above we shows the reaction of students about Marketing Campaigns are beneficial for society and we conclude that many student are agree of such kind of marketing campaign.

1.42993 -1.31993 .51331 -.40331 -.40331

-1.31993 .51331 -.40331 -1.31993 -.40331

.51331 -1.31993 .51331 -.40331 -.40331

-.40331 -.40331 .51331 1.42993 1.42993

1.42993 .51331 .51331 -.40331 1.42993

.51331 -.40331 1.42993 -.40331 1.42993

-.40331 -.40331 .51331 -.40331 -2.23655

-.40331 -.40331 .51331 1.42993 .51331

.51331 -2.23655 -2.23655 .51331 1.42993

-1.31993 .51331 -.40331 .51331 -.40331

Q:7 This marketing campaign has attractive contents

This marketing campaign has attractive contents.

Questions Frequency Relative Frequency

Percent frequenc

y


Cumulative percent

Strongly disagree 2 0.04 4.0 2 2

disagree 6 0.12 12.0 8 16

Neutral 18 0.36 36.0 26 52

Agree 18 0.36 36.0 44 88

Strongly agree 6 0.12 12.0 50 100

Total 50 1.00 100.0

This marketing campaign has attractive contents. * Class Cross tabulation Questions: Class Total


Strongly disagree

0 1 0 1 0 2

disagree 0 3 1 0 2 6Neutral 1 13 1 3 0 18agree 0 12 1 4 1 18Strongly agree 1 4 0 1 0 6

Total 2 33 3 9 3 50

Frequency Distribution:

Cross tabulation:

•Bar Graph and Pie chart

•Histogram and Dot plot:

Interpretation:In the above we take opinion from the students and in position of to take the decision that many student agree or strongly agree about the marketing campaign has attractive context.


Mean 3.3400

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

3.00

3.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

3.00

3.00

4.00

5.00


Variance .980

Standard Deviation .9897




1.61658 -.40415 -1.41451 -.40415 -.40415

-.40415 1.61658 .60622 .60622 1.61658

-1.41451 -.40415 -1.41451 -.40415 .60622

.60622 .60622 -.40415 -.40415 1.61658

.60622 1.61658 .60622 -.40415 -.40415

.60622 .60622 .60622 -.40415 .60622

-1.41451 .60622 -.40415 -.40415 -2.42487

-1.41451 -.40415 .60622 -.40415 .60622

-.40415 -2.42487 -.40415 1.61658 .60622

.60622 -.40415 -.40415 .60622 .60622

Q:8 This marketing campaign has excellent execution.

This marketing campaign has excellent execution. Questions Frequency Relative

Frequency Percent

FrequencyCumulative Frequency

Cumulative Percent

strongly disagree 3 0.06 6.0 3 6

disagree 7 0.14 14.0 10 20

Neutral 13 0.26 26.0 23 46

Agree 17 0.34 34.0 40 80

Strongly agree 10 0.20 20.0 50 100

Total 50 1.00 100.0

This marketing campaign has excellent execution. * Class Cross tabulation

Questions: Class TotalBBA MBA MS MDM OTHERS

strongly disagree 1 1 0 1 0 3

disagree 0 1 2 2 2 7Neutral 1 10 1 1 0 13Agree 0 13 0 3 1 17Strongly agree 0 8 0 2 0 10

Total 2 33 3 9 3 50


Cross tabulation:




Mean 3.4800

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

3.00

4.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

3.00

4.00

4.00

5.00


Variance 1.316





Interpretation:In the above we plot the suggestion of the students about the marketing campaign has excellent execution. And at the end we conclude that many student are the favor of the Agree to the execution of the marketing.

-.41843 -2.16191 .45330 -.41843 .45330

-1.29017 1.32504 .45330 .45330 1.32504

-1.29017 -1.29017 -.41843 .45330 -.41843

.45330 -.41843 1.32504 -.41843 .45330

.45330 .45330 .45330 .45330 1.32504

.45330 1.32504 -.41843 .45330 -2.16191

-1.29017 1.32504 -.41843 1.32504 1.32504

-1.29017 .45330 1.32504 -.41843 .45330

.45330 -.41843 -1.29017 -1.29017 1.32504

-.41843 -2.16191 .45330 -.41843 -.41843

Q:9 I like this campaign.

I like this campaign.

Questions Frequency Relative Frequency

Percent Frequency

Cumulative

Frequency

Cumulative Percent

strongly disagree 5 0.10 10.0 5 10

Disagree 4 0.08 8.0 9 18

Neutral 14 0.28 28.0 23 46

Agree 16 0.32 32.0 39 78

strongly agree 11 0.22 22.0 50 100

Total 50 1.00 100.0

I like this campaign. * Class Cross tabulation

Questions Class TotalBBA MBA MS MDM OTHERS

strongly disagree 1 4 0 0 0 5Disagree 0 3 0 0 1 4Neutral 0 12 1 0 1 14Agree 1 9 2 3 1 16strongly agree 0 5 0 6 0 11

Total 2 33 3 9 3 50


•Cross tabulation:




Mean 3.4800

Geometric Mean

Harmonic mean




Quartile

Q1

Q2

Q3

25%

50%

75%

3.00

4.00

4.00


Q1

Q2

Q3

Maximum Value

1.00

3.00

4.00

4.00

5.00


Variance 1.479





Interpretation:In it we take the opinion of the student that the like the marketing campaign of the product or not, and at the end we conclude that many student are in the Favor of the Marketing and they like the such type of Marketing campaign.

.42756 -2.03911 -2.03911 .42757 .42756

-.39467 -1.21689 .42756 -.39467 1.24978

1.24978 -2.03911 -.39467 -.39467 .42756

-1.21689 -2.03911 1.24978 .42756 1.24978

-.39467 1.24978 1.24978 -.39467 .42756

.42756 -.39467 -.39467 -2.03911 1.24978

.42756 1.24978 -.39467 -.39467 -1.21689

-.39467 -.39467 1.24978 .42756 .42756

.42756 -.39467 -.39467 -1.21689 1.24978

.42756 .42756 .42756 -.39467 1.24978

Leadership & Management

Stat final presentation